We’ve compiled this mega list of statistics on Recruitment Marketing for 2017. This is a great resource for stats, data and research about candidates, industry trends and recruiting strategies.
- Recruitment Marketing
- Candidate Experience
- Career Sites
- Social Media Recruitment
- Marketing
- Recruitment
- Employer Branding
- SEO
- Company Culture
Recruitment Marketing
Companies with a recruitment marketing platform are 2x more likely to have a positive candidate experience. (Aptitude Research Partners, 2016)
Companies with a recruitment marketing platform are 2x more likely to have improved their Net Promoter Scores (NPS). (Aptitude Research Partners, 2016)
Companies with a recruitment marketing platform are 3x more likely to have quality of hire above competitive benchmarks. (Aptitude Research Partners, 2016)
86% of HR professionals agree that recruitment is becoming more like marketing. (iCIMS, 2016)
Companies are 68% more likely to involve the marketing department in employment branding. (Aberdeen, 2016)
45% of companies note indicate that improving the candidate experience is their biggest talent acquisition priority. (Aberdeen, 2016)
Companies that use Recruitment Marketing are 13% more likely to have a higher percentage of employees who rate themselves as highly engaged. (Aberdeen, 2016)
Best-in-Class Organizations are 30 percent more likely to invest in new technologies to make recruitment more engaging to candidates. (Aptitude Research Partners, 2016)
Best-in-Class Organizations are 55 percent more likely to proactively build and expand the candidate pipeline regardless of current hiring needs. (Aptitude Research Partners, 2016)
Candidate Experience
Improved candidate experience through one system that consistently markets a company from awareness to hire Improved employee experience by consolidating to one system used by the entire TA team. (SmashFly, 2017)
Capturing candidate leads and building relationships earlier in the recruiting process leading to larger talent pipelines. (SmashFly, 2017)
15% of job seekers with a positive hiring experience put more effort into the position. (Undercover Recruiter, 2016)
The average person job searching reads six reviews posted about a company before forming their opinion on the company. (Glassdoor, 2015)
Nearly 4 in 5 candidates (78%) say the overall candidate experience they receive is an indicator of how a company values its people. (Talent Adore, 2017)
Only 46% of employers report making regular improvements to the recruitment processes (at least every six months) that affect the candidate experience. (Talent Adore, 2017)
Nearly 60% of candidates have had a poor candidate experience, and 72% of those candidates shared that experience online or with someone directly. (CareerArc, 2017)
Candidates trust employees 3x more than the employer to provide information on working at the company. (LinkedIn, 2016)
Candidates are 2x more likely to accept cold emails if they have interacted with your company before. (Job Vibe, 2017)
72% of hiring managers say they provide clear job descriptions, while only 36% of candidates say the same. (HR Dive, 2017)
Career Sites
64% of candidates listed career sites as a top resource channel for researching new opportunities. (Talent Board, 2015)
61% of Talent Acquisition leaders think career sites are the best channel for employer brand building. (Jibe, 2016)
19% of all hires come from career sites, more than any other source. (Bersin, 2015)
Once your page loads, users form an opinion in .05 seconds. (Kinesis Inc., 2016)
Social Media Recruitment
Employers believe that Social Media Marketing will be the most in-demand HR skill by 2020, followed by Data Analysis and Predictive Modeling. (CareerArc, 2017)
Job seekers rank social and professional networks as the most useful job search resource compared to job boards, job ads, employee referrals, recruiting agencies, and recruiting events. (CareerArc, 2017)
The use of social media for recruitment has grown 54% in the the past 5 years. (SHRM, 2016)
45% of job seekers say they use their mobile device specifically to search for jobs at least once a day. (Glassdoor, 2016)
82% of respondents reported leveraging social media to recruit managers. (SHRM, 2016)
79% of job seekers use social media in their job search. (SHRM, 2016)
About 1 in 5 have applied for a job they learned about through social media, and 13% of social media users say information they’ve posted on social media helped them get a job. (Glassdoor, 2016)
For recruiters looking to hire millennials, ages 18-34, Twitter is by far the most effective platform. Twitter reported that up to 45 percent of its entire user base was under the age of 30. (Career Profiles, 2016)
It has been reported that 40 percent of people respond better to content that is image heavy. According to Buffer, social media posts accompanied by visuals are shared 40 times more than plain text posts. (Career Profiles, 2016)
Hashtags have also become a great social strategy for attracting candidates. According to Fast Company, #jobs has become the most widely employed news-based hashtag. (Career Profiles, 2016)
Marketing
Personalized email messages improve click-through rates and conversions by over 10%. (Aberdeen, 2017)
53% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2017)
Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. (Content Marketing Institute, 2015)
Nearly 70% of businesses are using a marketing automation platform or are currently implementing one. (HubSpot, 2017)
24% of marketers plan to add messaging apps to their content strategy in the next year. (HubSpot, 2017)
Marketers receive an average of $6.85 in earned media value for every $1 spent on influencer marketing. (AdWeek, 2015)
73% of surveyed consumers found that content with a strong personality helps in forming loyal relationships. (Econsultancy, 2016)
Recruitment
27% of employees change jobs each year, 17% are actively job-hunting and 46% are passively looking. (ADP, 2017)
30% of all monthly Google searches are related to employment. (Capterra, 2016)
Employer Branding
75 percent of workers believe that work should have a deeper meaning than just bringing home the bacon. (The David Group, 2016)
Employee turnover can be reduced by 28% simply by investing in employer brand. (Job Vibe, 2017)
14.4% of candidates stated that the most important marketing material influencing their decision to apply was the company’s values, more than awards like Best Places to Work Lists (12.7%) or corporate social responsibility (13.8%). (Recruiting Daily, 2015)
70% of job seekers place heavy weight on the perceived value of the employer’s brand. (Talent Sorter, 2016)
SEO
Google gets over 100 billion searches a month. (Mashable, 2015)
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2017)
72% of marketers say relevant content creation was the most effective SEO tactic. (HubSpot, 2017)
Company Culture
38% of hirers ranked a “fun, engaging, company culture” as the most attractive quality of a business. (MRInetwork, 2016)
82 percent of survey respondents believe that culture is a potential competitive advantage. (Bersin by Deloitte, 2016)
More than 90% said that culture was important at their firms. (Forbes, 2015)
92% said they believed improving their firm’s corporate culture would improve the value of the company. (Forbes, 2015)
More than 50% said corporate culture influences productivity, creativity, profitability, firm value and growth rates. (Forbes, 2015)
Only 15% said their firm’s corporate culture was where it needed to be. (Forbes, 2015)
If you come across other statistics and data points that we can add to this list and share with the Rally Recruitment Marketing community, please comment on the post (below) to let us know. Thanks!
