As consumers, we use reviews to make informed choices about restaurants, hotels and daily purchases from online retailers like Amazon. Naturally, consumer review trends have carried over to the employment space, where they arguably have even more sway.
Career change is a big decision and people want a lot of information before they’re comfortable making a switch. According to the 2017 Talent Board Report, 29% of U.S. candidates visit employer review sites before accepting a job offer (read our blog post on the latest Talent Board research).
When it comes to employer reviews, Glassdoor has the biggest presence and most influence in North America. With the importance of employer reviews in the candidate journey growing, there are more and more sites launching every year. So, to help you manage your employer brand reputation, we’ve put together a list of all the popular and emerging employer review sites today and which demographics they target and features they offer.
Here are the top 18 employer review sites to put on your radar:
Blind: Not officially a review site per se, but still worth paying attention to conversations on this mobile app. Blind provides anonymous users from the U.S. and South Korea with a platform to talk about their experiences working for different employers and industries. Once enough users sign up from a company, a channel opens up in the app where you can anonymously discuss your workplace with co-workers – which could offer some strong insight into how your employer brand is perceived internally.
Career Bliss: A site with millions of employee reviews that focus on areas like job satisfaction, employee happiness and salary to provide a “Bliss score.” They’re also a job board with 3.5 million listings. Career Bliss describes their top demographic as “influential experienced professionals,” between the ages of 35 to 54, making upwards of $100,000 per year. Career Bliss is composed completely of user-generated content – so you can buy ads here, but you can’t claim or make updates to a company profile.
Comparably: Founded in 2015, Comparably presents an ultra-detailed breakdown of culture and compensation info gathered from employee reviews. The site, which raised $7.5 million in venture capital in 2017, offers a slick user experience and more employer stats than any other review site we’ve seen. Comparably also sets themselves apart by letting employers get in touch directly with candidates who express interest through the platform.
Fairygodboss: A review site that spotlights women’s perspectives on their employers. They’re growing quickly – Fairygodboss reached 1 million unique visitors in January 2018. In addition to reviews, the site provides career information and advice, discussion boards and job listings. Employers can sponsor discussion topics and purchase a branded profile.
Glassdoor: The most popular review site in the U.S., Glassdoor has 38 million+ employer reviews and more than 50 million monthly site visitors. Glassdoor offers employer branding and sponsored job services to get your company in front of talent. A fun fact you may not know about Glassdoor is that, as of December 2017, they’re also now listed as the second largest job site in the U.S. (according to comScore Media Matrix).
Indeed: Often considered first as the world’s largest job board, Indeed attracts more than 200 million monthly site visitors. Likely in response to Google for Jobs, Indeed has improved some of their secondary offerings and now offers an attractive “Company Reviews” section on their site. Company reviews are linked to profiles, so anyone looking at one of your company’s jobs can see what employees have to say about their experience.
InHerSight: Like Fairygodboss, this employer review site is intended for women to leave reviews about their employment experiences. While this platform is very new (they have less than 10 employees at present), it has a lot of potential for growth because of a smooth user experience and great features for candidates. Users create profiles and select the things that matter most to them in an employment experience. Recommended jobs are then matched and delivered directly to candidates.
Job Advisor: An Australian employer review site that launched in 2012. Employers can create visually appealing pages to show off their brand in the Australian market.
Jobcase: A social media platform dedicated to empowering the American workforce. The site offers discussion boards, company reviews, user profiles, coworker ‘praises’ and jobs. The reviews section of their site is pretty inactive so far; however, they claim to have a membership of 70 million+ American users because their technology has powered hundreds of job sites since 2009. Jobcase also received $7 million in venture capital funding in 2017, so they’re worth keeping an eye on!
Kununu: Founded in Austria in 2007, this review site is often referred to as the German Glassdoor. However, whether or not you have an employee base in Germany, you’ll want to pay this one some attention as Kununu is now expanding into the U.S. market. In a partnership with Monster, Kununu ratings will now be integrated directly into company profiles on the job board. To date, the site has 2.4 million reviews for 641,490 employers. Kununu tries to differentiate itself from Glassdoor by offering up access to all reviews and areas of the site without needing to log in. The platform also asks reviewers to rate across more categories than Glassdoor, including ratings for how well colleagues get along, how older colleagues are treated as well as the organization’s brand as an employer.
LinkedIn: Many users recently noticed that LinkedIn has been quietly collecting employee feedback on company profile pages. Some people think that LinkedIn is preparing to make the foray into the employer review space. Worth keeping an eye out for as the platform is well positioned to attract a lot of activity if they move in this direction.
Rank My Internship: A Canadian anonymous review site for students and recent grads to rate their experiences interning for companies in Canada. Rank My Internship is also integrated with a popular intern and co-op job board in Canada, jobpostings.ca.
SEEK: Founded in 1997, SEEK is the top job board in Australia and is also popular in many other APAC locations. The site receives more than 450 million visitors each month and now offers a “Company Reviews” section on their site.
The Job Crowd: An anonymous employer review and early career advice site for new graduates in the UK. The site markets itself as the “TripAdvisor for jobs” and receives millions of visitors per year.
Vault: Vault is a career resource site that encourages employer reviews, internship reviews as well as reviews about academic institutions. They also offer career advice for various professions and industries with the aim of helping professionals and students at each stage of their career journey. Vault has 2.5 million subscribers and offers a range of content marketing campaigns so employers can reach students and professionals with targeted messaging.
Xing: Is a professional social media site that’s particularly popular in Germany, Austria and Switzerland. Comparable to LinkedIn, the site pulls in Kununu reviews and displays them front and center on company pages. A fun fact is that Xing has also owned Kununu since 2013.
Also important to consider are sites that aren’t intended for employer reviews, but which garner them anyway, like Reddit and Quora. If you search your company name on these platforms, you may find that employees and candidates are having conversations about working for your company.
Tips for Managing Your Employer Reputation
We think this list makes it clear that employer reviews are on the rise! But how do we, as Recruitment Marketers, manage our company’s employer reputation across all of these platforms and comments?
Some good tips for figuring out which employer review sites to pay attention to include:
- Bookmarking your company’s profile on these sites and checking back monthly to see if they are becoming more prominent.
- Setting up in-platform notifications, when possible, so you’re alerted when new reviews come in.
- Taking a look at your Google Analytics page and seeing how much Careers site traffic is being directed in from these sources.
- Depending on your team’s budget, you can also consider looking into a tool like Review Trackers or Ratedly that will monitor all reviews for you on an ongoing basis.
Once a site gets enough traffic and attention from your target audience, it’s a good time to develop a strategy for how to respond and engage with reviews to manage your employer reputation on the platform.
Let us know what you think about the rise of employer review sites! How do you plan to manage your brand across all of the new platforms cropping up?