Welcome to the first post in our “Rally New to Recruitment Marketing” series!
At Rally, we love helping people advance in their careers by learning new strategies and skills in Recruitment Marketing. In this piece, Briana Daugherty from Cox Enterprises shares her first-hand experience as she launches her Recruitment Marketing career as an Employment Branding Specialist. Follow along her journey, learn the ropes with Briana and get inspired, whether you’re considering a career in Recruitment Marketing or ready to make your first hire. Enjoy!
– Lori Sylvia, Rally Founder and CEO
Hey Rally community,
My name is Briana and I am the Employment Branding Specialist for Cox Enterprises. I’m new to the Recruitment Marketing space and I couldn’t be more excited to roll up my sleeves and dig deeper! Along the way, I’ll be sharing my personal journey with you. As a newbie in this field, it’s my hope you’ll find the information I share helpful and entertaining!
First, let’s rewind back to my interview stage. As anyone would be, I was nervous. Oh, not the cute and perky butterflies in my stomach, it was a tinge of uneasiness as I fully grasped the value that a career shift could have for someone like me in my 20s. Interestingly enough, my chats with the recruiter and my would-be manager and team felt like casual conversations over lunch. As divine fate would have it, I felt like I was already a part of the team.
So the time comes for me to share my interview progress with my current supervisor and the potential job offer from the recruiter. I’ve worked with the Cox companies since I was an intern, but this was the first time I was contemplating an internal career move within the company. In my first Internal Communications role, I learned the art form of storytelling and driving employees to champion our brand, believe in our culture, or read Open Enrollment reminders!
My manager was extremely supportive of my career move and took the lead in making a relationship with my new supervisor to share examples of my work ethic. From this experience, I learned the best way to navigate a career shift, as an internal employee, was to let my work do the talking for me.
Although my time with internal comms was a lot of fun, I reflected on my college years. I was that hyperactive, student council member pulling all-nighters to complete homework assignments and sketch Homecoming parade plans. To some, that may sound insane, but creating branded experiences that people would remember was a “sweet spot” for me and upon graduation I knew I wanted a career where I could thrive within my passion.
Fast forward to today, doing a mental “happy dance” every time I arrive at work, my first 30 days on the job have vacillated between fear, excitement and admiration:
Fear is normal especially in the context of those first-day or even first-week jitters. However what I didn’t expect were the moments of feeling inadequate. Sitting through my first quarterly business review (QBR) I thought my team was speaking another language, from the ATS, CRM, “ABC” acronyms to the influx of data and candidate analytics. It was fascinating but all the while extremely humbling to know there’s a lot for me to learn.
My excitement is brewing from the hospitable nature of the team, the camaraderie and comfort of building new relationships, and the appreciation for fresh ideas. I have a genuine eagerness to learn and fill my time reading and absorbing any articles, reports or blogs related to recruitment marketing.
Finally admiration for the level of influence the work of this team has across the enterprise. From word of mouth to a visit on the Cox careers site or a comment on a social page, every candidate interaction begins with great messaging. Future hires encounter so many touchpoints before they are onboarded and I’m now really appreciative of sending a consistent message to establish a strong brand and good candidate experience.
I am so excited to be a part of this team and I’m most looking forward to blossoming into an experienced marketer.
Next up in the series, you’ll hear my up-close and personal thoughts of one of the exciting projects that we are currently working on: redeveloping the employer story across the Cox family of businesses. I can’t wait to share part two of this series with you, Rally readers. Stay tuned!