Recruitment Marketing

RallyFwd™ Preview: How to Email Like a Marketer

Profile photo of Kaitlyn Holbein
Written by Kaitlyn Holbein
RallyFwd™ Preview: How to Email Like a Marketer
5 (100%) 2 votes

At our RallyFwd™ Virtual Conference on May 1, 2018, you’ll hear dynamic speakers, like Charlotte Jones from Lockheed Martin and Jared Nypen from Great Clips, who will share their expertise in email marketing.

Here’s a preview of what Charlotte and Jared will share in their session, “You Have Mail: Communicating with Candidates Like a Marketer:” 

Meet our panelists

Charlotte Jones Charlotte leads Lockheed Martin’s recruitment marketing team. She has more than 20 years of experience in marketing, HR program management, diversity management, talent acquisition and recruitment marketing across various industries. Charlotte has held senior HR manager positions for diversity recruiting programs at MetLife and Merrill Lynch. She also served as Employer Brand Manager for Verizon and AT&T.

Lockheed Martin is a 2013-2017 Winner of the Talent Board’s Candidate Experience Awards (CandEs). (Learn more about the CandEs here)

Jared Nypen  is the Director of Talent Acquisition for Great Clips, where he leads recruitment strategy, including employer branding and recruitment marketing technology. Prior to Great Clips, Jared led the recruitment and performance technology strategy for Best Buy. He also spent 12 years at Target Corporation where he led college recruiting team s, built recruitment strategy and led technology implementations for talent acquisition and performance management.

What you’ll learn

First off, why email is such a useful tool for candidate communications! Email receives better results than most noisy, oversaturated social media channels, which is why we’ve focused our panel around best practices with this technology.

This is a great session for anyone who is new to leveraging email marketing in their candidate communications strategy to attract and nurture your talent pipeline, or for anyone looking to level up their email marketing with some fresh ideas.

Charlotte and Jared will offer insights into the types of emails they’re sending, whom they’re sending them to, the content they’re including, how they measure success, and much more!

We’ll be asking Charlotte and Jared the following questions:
  • How are you using email marketing as part of your Recruitment Marketing efforts?
  • What sort of content do you include in an email marketing campaign?
  • How often are you sending out emails to candidates?
  • How do you execute on an email marketing campaign?
  • How do you measure success?
  • What kind of results have you seen?
  • What tips do you have for someone looking to launch their first email marketing campaign?

Register for RallyFwd for free to hear this panel and other expert sessions. Hope to see you there on May 1, 2018! (But don’t worry, if you can’t attend, we’ll still send over the recordings post-event).

RallyFwd™ Preview: How to Email Like a Marketer
5 (100%) 2 votes

About the Author

Profile photo of Kaitlyn Holbein

Kaitlyn Holbein

Rally Content Contributor, and employer brand & recruitment marketing consultant with The Employer Brand Shop.

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