Employer Branding

RallyFwd™ Preview: Humanize Your Employer Brand

Profile photo of Kaitlyn Holbein
Written by Kaitlyn Holbein
RallyFwd™ Preview: Humanize Your Employer Brand
5 (100%) 2 votes

Here’s an inside look at another outstanding session we have planned for you at our upcoming RallyFwd™ – Let’s Humanize the Candidate Experience virtual conference on May 1, 2018. If you haven’t registered yet (it’s free!), make sure to do so soon as May 1st is quickly approaching!

Speaker: Colleen Finnegan, Manager of Employer Brand and Recruitment Marketing, Squarespace

Colleen and her team are focused on telling the story of Squarespace’s unique, thoughtful and design-focused culture, and bringing the Employer Brand and EVP to life across digital and experiential marketing channels. Prior to Squarespace, Colleen developed Pandora’s Employer Brand (“Life @ Pandora”) and led the Employer Branding, Recruitment Marketing, and Employee Engagement teams.

Colleen’s track record of creative success

Colleen has been a Recruitment Marketer for over 3 years. During this time, she’s developed some of the most creative and visually appealing Recruitment Marketing content we’ve seen.

Colleen will showcase many of these outstanding examples during her presentation at RallyFwd to illustrate how to humanize your employer brand using your employee stories. After seeing Colleen’s work, you’ll be inspired and ready to take your content game to the next level!

What you’ll learn from Colleen at RallyFwd

During her session, “Humanize Your Employer Brand,” Colleen will talk about how to create your employer brand identity and how to communicate it across digital, social media and candidate experience touchpoints.

We’ll learn about Colleen’s methodology for identifying an organization’s unique selling points as an employer and for defining a rock-solid EVP in an authentic way that will effectively attract more candidates.

Colleen’s approach taps into employees to uncover a truer narrative about the employee experience. In this session, she explains how she’s logistically gone about doing so during EVP research and content creation projects.

This session will prove insightful and inspirational for organization’s big and small with all types of budgets. Colleen offers accessible tactics and approaches that can be adapted to different environments and teams.

Ready to hear Colleen’s presentation? (Us too!). Register for RallyFwd today!

RallyFwd™ Preview: Humanize Your Employer Brand
5 (100%) 2 votes

About the Author

Profile photo of Kaitlyn Holbein

Kaitlyn Holbein

Rally Content Contributor, and employer brand & recruitment marketing consultant with The Employer Brand Shop.