The Employer Branding Podcast Interview with Lori Sylvia, Rally Founder and CEO
Listen to this podcast with Rally’s Lori Sylvia and LinkHuman’s Jörgen Sundberg as they talk about how Recruitment Marketing is changing the future of Talent Acquisition, and the exciting new career opportunities becoming available.
Click below to listen:
In this podcast, Lori talks about how Rally is bringing Recruitment and Marketing together to lead the future of Talent Acquisition. Lori shares the story behind why she started the Rally Recruitment Marketing community, the parallel between digital marketing and Recruitment Marketing, and the career paths to become a Recruitment Marketer. She also provides her recommendation on how Recruitment Marketers can demonstrate their value to leadership and their organization.
One of the biggest challenges facing Recruitment Marketing professionals is that not many people understand what they do because the discipline is still relatively new. Therefore, it’s really important that everyone in the organization understands Recruitment Marketing so that they can understand the value of having a Recruitment Marketer.
Lori hears frequently from the Rally Recruitment Marketing community that they need help in demonstrating their value to leadership and the organization. This issue is bigger than analytics. It’s personal. Lori and the Rally Recruitment Marketing Mentors coach the community to align their focus to the hiring goals and the goals of the company. Presenting clicks and impressions won’t mean much to leadership. They want to know how Recruitment Marketing campaigns contribute to new hires.
Lori recommends that if you aren’t able to track your campaigns all the way to hire, track them at least to phone screens. This is the first sign that the leads and applicants that are coming from Recruitment Marketing campaigns are qualified candidates that your recruiting team wants to talk with.
The future Talent Acquisition team will first and foremost have a leader who “gets” Recruitment Marketing and strategies around digital, branding and social. And then based on the company’s size and needs, there will be someone on the team dedicated to Recruitment Marketing, and some of those people will have teams reporting to them.
In addition, everyone involved in recruiting, from recruiters to sourcers to recruiting operations, will also need marketing skills to ensure the company is effectively communicating its employer brand value and providing an engaging candidate experience.
Ultimately, Lori believes that tomorrow’s Talent Acquisition leaders will come from Recruitment Marketing because they will have the right skills and better strategies for how to attract and recruit talent into the organization.