In 2018, Recruitment Marketing became an essential strategy for modern talent acquisition. New recruiting strategies using content marketing, social media, digital advertising and employer branding are making a real difference in attracting and recruiting the right-fit talent to help our companies grow.
Today, we’re rounding up the top 10 Recruitment Marketing blog posts as determined by YOU, the Rally community. We hope you enjoy refreshing your memory on some of the great ideas (and recruitment marketing templates) shared this year, and that you gain fresh insights from a blog or two you may have missed.
#10: Checklist: 11 Improvements to Humanize Your Candidate Experience
Humanizing the candidate experience was a major theme we observed in 2018, and this blog post comes with a checklist that helps you identify if your organization is on track to provide the ideal experience to candidates. This is a great resource you can save and review with your team as you plan out priorities for 2019!
#9: How to Build a Recruitment Marketing Event Plan (Example Included!)
RallyRM Mentor Shaunda Zilich penned this blog on how to optimize your recruiting events with the right Recruitment Marketing strategy. In this post, Shaunda was kind enough to share her Event Plan Template that helps her team at Qualtrics plan for success before, during and after the events they attend.
#8: What is a Recruitment Marketing Content Playbook? (And Why You Need One!)
Another major theme we covered this year were tips on how to #endthescramble by creating rock solid plans for executing on great content again and again. In this post, Rally’s Lori Sylvia introduces the concept of a Recruitment Marketing Content Playbook: the one master tool that will help you keep all of the chaos organized and your messages on point time and time again.
#7: How to Create Candidate Persona Maps (Template Included!)
Another way to ensure your content is hitting the mark is to double check that you are creating content with a specific audience in mind. In this blog, RallyRM Mentor Ben Gledhill explains how to develop candidate personas for the target groups you hire for. Ben also shares his own Candidate Persona Template for you to download and use for your priority roles.
#6: 5 Ways to Level Up Your Job Descriptions
Candidate expectations are shifting across the board – and job descriptions certainly aren’t exempt from this! In this blog post, we share some top tips and examples of companies knocking it out of the park when it comes to creating enhanced job descriptions that will attract candidates.
#5: 19 Easy DIY Video Tools to Boost Your Recruiting Content Strategy
Another piece of recurring practitioner feedback we received this year was how important (but overwhelming!) video content is. After all, video is arguably the most attention-grabbing content form we can leverage as Recruitment Marketers to give people a holistic look into the employee experience at our companies.
The good news is that even authentic DIY style videos can get great engagement! In this post, we share top tips for creating your own videos without having to hire an agency or rely on a film crew to get the job done.
#4: How to Host Virtual Career Fairs on Facebook
We love spotlighting the unique and amazing work the practitioners in our community are doing! In 2018, Michelle Hart and Mary Weather’s team at Dignity Health started hosting their virtual career fairs for healthcare practitioners on Facebook – and have seen some amazing results! Read the post to learn how they pull this off logistically and what they’ve learned so far from the experience.
#3: Should Recruitment Marketing Sit Under Marketing or Talent Acquisition?
A post authored by Kathleen Back from NCR explores where Recruitment Marketing best fits on your company org chart. Kathleen has an informed take on this since her current Recruitment Marketing role first sat under Talent Acquisition and has since migrated over to Marketing.
#2: 33 Candidate Experience Lessons Shared by RallyFwd™ Speakers
Our first RallyFwd Virtual Conference explored ways we can improve the candidate experience at our organizations. Expert speakers from organizations like Southwest Airlines, Johnson & Johnson, Squarespace and Glassdoor shared tons (and we mean tons) of great tips during the full afternoon session. In this blog, we bundle up their main candidate experience lessons into a master list for you to read through.
*Drumroll please* and the most popular Rally blog of 2018 was:
#1: 10 Instagram-Worthy Employee Experience Ideas
As you know, Instagram is tremendously popular – and active users on the platform are growing substantially year over year (Statista). In this practitioner post, Allyson Clark from WeddingWire overviews the approach she takes with colleague Kate Slavit to organize employee experiences that help their careers Instagram feed (@lifeatweddingwire) stand out to candidates. Get ready to be inspired to “do it for the ‘gram!” after reading through this one!
We look forward to bringing you more relevant, informational and entertaining content in 2019! Drop us a line on Facebook or Twitter if there are any specific topics you’d like to see us cover this year.