Careers blogs are an important channel for communicating your Employer Brand and confirming candidate interest. Employee blogs provide important info at a key stage in the candidate journey to help candidates understand if your organization is the right fit for them.
While careers blogs are definitely effective, there are some challenges that come along with creating and maintaining a compelling blog that people actually want to read.
Arguably the biggest challenge that Recruitment Marketing bloggers face is content ideation: coming up with unique ideas to showcase the employee experience at your company.
To help combat this, here are a few ideas of organizations creating content beyond the typical “meet our people” profiles that might inspire you to breathe some fresh life into your blog content strategy.
1. Target
Unique blog idea:
Showcasing an employee’s experience at a conference or industry event
Why it works:
- This approach brands Target as an employer that cares about employee growth and funds professional development initiatives.
- By featuring an employee at DevFest (a developer conference), the post spotlights that Target isn’t just a retail employer: there are also opportunities for technical talent with the organization.
- From a Search Engine Optimization (SEO) standpoint, developers searching for info about the conference in future years might land on this post and become interested in career opportunities with Target.
2. Qualtrics
Unique blog idea:
Featuring specific teams around the world and the projects they’re focused on.
Why it works:
- The “Featured Teams” blog series personalizes the Qualtrics candidate experience, helping people to see what life is like in specific office locations and on different functional teams so they can feel more confident in their decision to apply.
- The beautiful visuals that accompany each post bring the employee experience to life and encourage site visitors to engage with the content.
3. Tenable
Unique blog idea:
Adding vlogs into their content line-up
Why it works:
- Mixing up the medium keeps things interesting and communicates the culture more tangibly than with just text and picture blogs.
- Since videos are one of the most engaging content types today, using video as a regular part of your content strategy helps with candidate attraction.
4. Johnson & Johnson
Unique blog idea:
Showcasing teams having fun together outside of work
Why it works:
- When you spotlight employees and teams outside of work, it helps to humanize your Employer Brand.
- It also showcases the rapport between colleagues and the fun events that candidates can get involved in if they join your team.
5. UnitedHealth Group
Unique blog idea:
Providing tips for candidates to excel during the hiring process
Why it works:
- This approach shows candidates that you care about their experience and want them to succeed, helping to brand your organization in a positive light.
- It also improves the candidate experience and arms candidates with the insight they need to confidently convert from site visitors to applicants or from applicants to new hires.
6. Schneider
Unique blog idea:
Providing value-added content to help employees excel in their life and work
Why it works:
- This type of content shows candidates that your organization cares about employees holistically, rather than just caring about the services they can provide.
- It gives employees valuable information that helps them to feel good and perform at their best.
- It also works well from an SEO perspective, as current truckers might search for tips on how to be healthier and land on Schneider’s careers blog and consider making a change.
Looking for another example of this approach in a different industry? Take a look at Hubspot’s blog, 5 Simple Ways to Cope With Stress in Sales.
7. McKinsey
Unique blog idea:
Spotlighting employees lives and hobbies outside of the office (and how hobbies help employees to excel more inside the office!)
Why it works:
- It makes your careers blog more interesting by mixing up the content focus, so not all of the employee stories take place in the same setting (the office).
- It also humanizes your organization and showcases that employees enjoy work-life balance.
We hope this list inspires you to create some fresh content in the near future. Have you created any careers blogs for your organization recently that you’re particularly proud of? We want to see them and we want to spotlight YOU. Get in touch on the Rally Facebook or Twitter page and share your work with the community.
