If there’s an activity you enjoy or something you celebrate, chances are there’s a national holiday for it! This can range from food-based holidays like National Frozen Yogurt Day (February 6) to fun holidays like National Goof Off Day (March 22) to the downright weird and quirky holidays — we’re looking at you, National Sneak Some Zucchini Onto Your Neighbor’s Porch Day (yes, it exists and occurs every August 8th)!
Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement. Whether it’s showcasing your company culture, expressing appreciation for your employees or celebrating achievements, these social media holidays can be a way to show your values and your brand’s personality.
Social Media Holidays for Recruiting
Here’s a comprehensive list of national days and months in 2020 you can use to highlight your employees and workplace culture. You can also check out National Day Calendar and National Today to find exact dates (as some change each year) and even more holidays to celebrate:
January 13th: National Clean Out Your Desk Day
This holiday can be used to highlight your employees’ workspaces and show how they bring a touch of personality to your office environment.
January 28th: National Fun at Work Day
Showing the fun side of your culture on the last Friday in January can be a key talent attraction strategy. You can even get employees in on it by asking them to share their own fun-inspired content.
National Mentoring Month
January is the month for shining the spotlight on the mentoring opportunities your company provides. Ask employees to share how their mentors in the workplace have helped them grow in their careers and encouraged them in their professional journey.
February 11th: International Day of Women and Girls in Science
If your company is in the scientific field, celebrate this holiday by sharing the stories of your female employees. Candidates who see the exciting things they are doing will be interested to check out your opportunities.
Black History Month
February is about celebrating the achievements, history and culture of African Americans. Show that your organization is committed to creating a diverse workplace by sharing stories, highlights and insight from your African American employees.
March 6th: National Employee Appreciation Day
Celebrated the first Friday in March, this holiday is your time to express how grateful you are for the value your employees provide! Highlight how you’re showing your appreciation with special events, recognition programs or other initiatives.
March 8th: International Women’s Day
This is the day for celebrating your female employees and how they make contributions to your company! March is also National Women’s Month, so it’s the perfect time to highlight these employees and show that you are dedicated to providing an inclusive workplace for everyone.
April 22nd: National Administrative Professionals Day
Administrative professionals keep offices running smoothly, so take this opportunity to thank them! In fact, there are national days for a wide range of professions that you can use to show your appreciation for employee career areas. Here are a few:
- January 9th: National Law Enforcement Appreciation Day
- January 12th: National Pharmacist Day
- March 30th: National Doctors Day
- May 6th: National Nurses Day
- May 21st: National Waitstaff Day
- September 21st: National IT Professionals Day
- October 2nd: National Custodian Day
- October 23rd: National Paralegal Day
- December 11th: National Salesperson Day
Shining the spotlight on these employees can also help you recruit for these positions! When recognizing these professionals, include a link to the job description to encourage candidates to find out more and apply.
National Internship Awareness Month
Internships are an excellent way for students to gain real-world career experience, and they provide companies with great talent! Throughout April, showcase your internship opportunities and the interns who work for you, especially if they end up becoming full-time employees.
Stress Awareness Month
Reducing stress in the workplace can be a top strategy for boosting employee satisfaction and retention. If you provide stress-relief programs or tools for your employees, highlight them to show this side of your culture. This could be yoga breaks, relaxation rooms, flexible work options or other types of initiatives to help your workforce better manage stress.
May 16th: National Armed Forces Day
It’s important to celebrate those who serve in our armed forces, and you can use this holiday to feature your company’s employees who are serving or have served. This day also gives you a chance to reach and recruit veteran candidates who can make significant contributions to your organization.
Global Employee Health & Fitness Month
Healthier employees are happier and more productive, and focusing on the health and fitness of your workforce can generate candidate interest from those looking for this important job factor. Activities like walking groups or perks like gym membership discounts are perfect for promoting and drawing in job seekers.
June 26th: National Take Your Dog to Work Day
The perk of pooches in the office can be a fun and creative way to attract top talent! If you allow employees to bring their dogs into the office, encourage them to share social posts about the holiday. Take photos and share them on your company channels to highlight this interesting initiative.
June is about celebrating the LGBTQ+ community and the contributions they make to our society, including in the workplace. Share content throughout the month to demonstrate your company’s commitment to providing an inclusive and welcoming work environment for them.
July 30th: International Friendship Day
This holiday is about celebrating the friendships that can move and change us for the better, and that includes the friends we make at work. Encourage your employees to share photos and insight into the friendships they have made with their co-workers and highlight the importance of these relationships on your own Recruitment Marketing channels.
August 30th: College Colors Day
This holiday gives your employees a chance to show their school pride! Share photos and videos of them in their college gear, which can help to attract job seekers, especially those who share an alma mater with your employees.
September 7th: Labor Day
This observed holiday is all about celebrating the contributions and achievements of American workers, and it’s an ideal time to show your appreciation for your workforce. Candidates want to work for companies that recognize hard work, so shining a spotlight on your employees can serve as a driver for applications.
September 16th: National Working Parents Day
Employees who work to provide for their children deserve special recognition on this day, and it also gives you a chance to highlight any parental leave or flexible work benefits that you provide. These types of perks are a significant job consideration, and showcasing them can be the deciding factor for many candidates.
September 29th: National Coffee Day
This holiday is one that’s near and dear to the hearts of many employees! It’s also a great way for you to show a more fun element of your company culture by highlighting the coffee and breakroom options you provide. You can get your employees in on the fun by having them share their favorite types of coffee and coffee room moments with colleagues.
October 10th: World Mental Health Day
Raising awareness and showing how you support the mental health of your employees can help position your company as a strong employer. If you offer programs that can improve mental health in the office, shine a spotlight on them and let candidates know they will have the support they need.
October 16th: National Boss’s Day
This day is all about celebrating the bosses and managers who lead and inspire teams in your company. Ask employees to share their favorite things about working for their managers, and share this content to attract candidates who are looking for supportive and motivating leaders.
Global Diversity Awareness Month
A diverse workforce brings all ideas, goals and insights to the table. Celebrate the diversity of your employees by sharing content throughout the month of the different backgrounds they come from and the experiences they’ve had. You’ll show job seekers that you strive to create an inclusive work environment for everyone.
November 4th: Job Action Day
On the first Monday in November, people are encouraged to take action on finding passion in their professional lives. You can show how your employees are passionate about their work and how your organization provides these opportunities for those looking for their passion.
December 3rd: National Day of Giving
Giving back is the focus of this holiday, and you can show how your company and employees participate in local charities and volunteer programs. Candidates want to work for companies that share their values, and this day is a great way to communicate that to talent.
National days and months are fun to celebrate, and they are also a way to do a bit of shameless self-promotion by positioning yourself as an employer of choice! Making a plan to share social content on relevant holidays helps you build a stronger employer brand, encourages more engagement from your employees and showcases a more relatable and entertaining side of your company to candidates.