Updated March 7, 2021
If there’s an activity you enjoy or something you celebrate, chances are there’s a national holiday for it! This can range from food-based holidays like National Frozen Yogurt Day (February 6) to fun holidays like National Goof Off Day (March 22) to the downright weird and quirky holidays — we’re looking at you, National Sneak Some Zucchini Onto Your Neighbor’s Porch Day (yes, it exists and occurs every August 8th)!
Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement.
In addition, social media can be a highly visible way to showcase your company’s support for important months and days of recognition such as Black History Month and International Women’s Day. Whether it’s showcasing your company culture, expressing appreciation for your employees or celebrating the achievements of your team, your customers or your community, social media can help communicate your company’s values and your brand’s personality.
Social Media Holidays for Recruiting
Here’s a comprehensive list of national days and months in 2021 you can use to highlight your employees and workplace culture. You can also check out National Day Calendar and National Today to find exact dates (as some change each year) and even more holidays to celebrate:
January 11: National Clean Out Your Desk Day
This holiday can be used to highlight your employees’ workspaces and show how they bring a touch of personality to your office environment.
January 28: National Fun at Work Day
Showing the fun side of your culture on the last Friday in January can be a key talent attraction strategy. You can even get employees in on it by asking them to share their own fun-inspired content.
Example of a Dunkin’ Brands LinkedIn post celebrating #NationalFunAtWorkDay.
National Mentoring Month
January is the month for shining the spotlight on the mentoring opportunities your company provides. Ask employees to share how their mentors in the workplace have helped them grow in their careers and encouraged them in their professional journey.
February 11: International Day of Women and Girls in Science
If your company is in the scientific field, celebrate this holiday by sharing the stories of your female employees. Candidates who see the exciting things they are doing will be interested to check out your opportunities.
As we complete our monthlong celebration of the International Day of Girls and Women in Science, we honor our #WomenInScience who develop innovative and lifesaving solutions. pic.twitter.com/oY5zlEPHGA
— DuPont Water Solutions (@DuPontWater) February 27, 2021
Twitter post for International Day of Women and Girls in Science from DuPont Water Solutions.
Black History Month
February is about celebrating the achievements, history and culture of African Americans. Show that your organization is committed to creating a diverse workplace by sharing stories, highlights and insight from your African American employees.
Rally Note: Check out our blog How Employers Are Celebrating Black History Month for even more ideas and inspiration.
March 6: National Employee Appreciation Day
Celebrated the first Friday in March, this holiday is your time to express how grateful you are for the value your employees provide! Highlight how you’re showing your appreciation with special events, recognition programs or other initiatives.
@barbara.corcoranHappy #EmployeeAppreciationDay from me and my team! How are you celebrating? #UltraSmoothMoves #AfterMyCoffee #CheckThisOut♬ original sound – Barbara Corcoran
Is TikTok part of your social recruiting strategy? If you’re wondering how to leverage this emerging social platform, check out our blog 3 Ways to Use TikTok to Boost Your Employer Brand.
March 8: International Women’s Day
This is the day for celebrating your female employees and how they make contributions to your company! March is also National Women’s Month, so it’s the perfect time to highlight these employees and show that you are dedicated to providing an inclusive workplace for everyone.
View this post on Instagram
Waldorf Astoria on Instagram celebrating International Women’s Day.
Rally note: Looking for more ways to celebrate? Read our blog 5 Ways Companies Are Celebrating International Women’s Day 2021.
March 20: World Storytelling Day
World Storytelling Day celebrates the tradition of oral storytelling and encourages participants to tell and listen to stories from different cultures and in different languages. We all know the importance of employee stories when it comes to building an authentic employer brand, so this is a great opportunity to highlight some of your organization’s top employee stories.
April 21: National Administrative Professionals Day
Administrative professionals keep offices running smoothly, so take this opportunity to thank them! In fact, there are national days for a wide range of professions that you can use to show your appreciation for employee career areas. Here are a few:
- January 9th: National Law Enforcement Appreciation Day
- January 12th: National Pharmacist Day
- March 30th: National Doctors Day
- May 6th: National Nurses Day
- May 21st: National Waitstaff Day
- September 21st: National IT Professionals Day
- October 2nd: National Custodian Day
- October 23rd: National Paralegal Day
- December 12th: National Salesperson Day
Shining the spotlight on these employees can also help you recruit for these positions! When recognizing these professionals, include a link to the job description to encourage candidates to find out more and apply.
National Internship Awareness Month
Internships are an excellent way for students to gain real-world career experience, and they provide companies with great talent! Throughout April, showcase your internship opportunities and the interns who work for you, especially if they end up becoming full-time employees.
Kapco Metal Stamping sharing a video showcasing an intern for National Intern Awareness Month.
Stress Awareness Month
Reducing stress in the workplace can be a top strategy for boosting employee satisfaction and retention. If you provide stress-relief programs or tools for your employees, highlight them to show this side of your culture. This could be yoga breaks, relaxation rooms, flexible work options or other types of initiatives to help your workforce better manage stress.
May 16: National Armed Forces Day
It’s important to celebrate those who serve in our armed forces, and you can use this holiday to feature your company’s employees who are serving or have served. This day also gives you a chance to reach and recruit veteran candidates who can make significant contributions to your organization.
Global Employee Health & Fitness Month
Healthier employees are happier and more productive, and focusing on the health and fitness of your workforce can generate candidate interest from those looking for this important job factor. Activities like walking groups or perks like gym membership discounts are perfect for promoting and drawing in job seekers.
Cooper Companies honoring Global Employee Health & Fitness Month on LinkedIn.
June 19: Juneteenth
Juneteenth is an annual observance on June 19 to remember when Union soldiers enforced the Emancipation Proclamation and freed all remaining slaves in Texas on June 19, 1865.
This day is an opportunity for people to celebrate freedom and equal rights in the United States. While Juneteenth has long been celebrated by many Black Americans, in 2020, more and more organizations began officially observing Juneteenth as a paid holiday. Juneteenth is another opportunity to highlight the achievements and stories of your Black employees.
— jack (@jack) June 9, 2020
A Twitter post sharing that Juneteenth is now an official company holiday for both Twitter and Square employees.
June 26: National Take Your Dog to Work Day
The perk of pooches in the office can be a fun and creative way to attract top talent! If you allow employees to bring their dogs into the office, encourage them to share social posts about the holiday. Take photos and share them on your company channels to highlight this interesting initiative.
June is about celebrating the LGBTQ+ community and the contributions they make to our society, including in the workplace. Share content throughout the month to demonstrate your company’s commitment to providing an inclusive and welcoming work environment for them.
Instacart posting on LinkedIn highlighting an employee to mark Pride Month.
Rally note: If you’re looking for more Pride content inspiration you can leverage in your social recruiting strategy, check out our blog 7 Exemplary Approaches to Pride Content.
July 5: Workaholics Day
This holiday raises awareness about the fact that all work and no play can be harmful to the mental and physical health of workers. This day is an excellent opportunity to highlight your organization’s commitment to work-life balance and showcase the programs and policies you have in place to ensure your employees aren’t turning into “workaholics.”
July 30: International Friendship Day
This holiday is about celebrating the friendships that can move and change us for the better, and that includes the friends we make at work. Encourage your employees to share photos and insight into the friendships they have made with their co-workers and highlight the importance of these relationships on your own Recruitment Marketing channels.
View this post on Instagram
Example from Nestlé USA showing employee friendship on Instagram.
September 4: National College Colors Day
This holiday gives your employees a chance to show their school pride! Share photos and videos of them in their college gear, which can help to attract job seekers, especially those who share an alma mater with your employees.
Showcasing National College Colors Day in a LinkedIn post by SHI International.
September 6: Labor Day
This observed holiday is all about celebrating the contributions and achievements of American workers, and it’s an ideal time to show your appreciation for your workforce. Candidates want to work for companies that recognize hard work, so shining a spotlight on your employees can serve as a driver for applications.
September 16: National Working Parents Day
Employees who work to provide for their children deserve special recognition on this day, and it also gives you a chance to highlight any parental leave or flexible work benefits that you provide. These types of perks are a significant job consideration, and showcasing them can be the deciding factor for many candidates.
October 1: National Coffee Day
This holiday is near and dear to the hearts of many employees! It’s also a great way for you to show a more fun element of your company culture by highlighting the coffee and breakroom options you provide. You can get your employees in on the fun by having them share their favorite types of coffee and coffee room moments with colleagues.
October 16: National Boss’s Day
This day is all about celebrating the bosses and managers who lead and inspire teams in your company. Ask employees to share their favorite things about working for their managers, and share this content to attract candidates who are looking for supportive and motivating leaders.
Video on Oracle’s LinkedIn to celebrate managers on National Boss Day.
Global Diversity Awareness Month
A diverse workforce brings all ideas, goals and insights to the table. Celebrate the diversity of your employees by sharing content throughout the month of the different backgrounds they come from and the experiences they’ve had. You’ll show job seekers that you strive to create an inclusive work environment for everyone.
November 1: Job Action Day
On the first Monday in November, people are encouraged to take action on finding passion in their professional lives. You can show how your employees are passionate about their work and how your organization provides these opportunities for those looking for their passion.
View this post on Instagram
Job Action Day marked on the Travelers Insurance Careers Instagram account.
November 11: Veteran’s Day
This day is the anniversary of the signing of the armistice, which ended the World War I hostilities between the Allied nations and Germany in 1918. Veterans are thanked for their services to the United States on Veterans Day. One way you can honor our vets is to hire them! Take time to showcase all your veteran employment opportunities.
November 30: National Day of Giving
Giving back is the focus of this holiday, and you can show how your company and employees participate in local charities and volunteer programs. Candidates want to work for companies that share their values, and this day is a great way to communicate that to talent.
Some national days and months are fun to celebrate over social media, while what you say over social media about other holidays are an important statement of your company’s purpose and values. Making a plan to share social content on relevant holidays helps you build a stronger employer brand, encourages more engagement from your employees and showcases a more relatable and entertaining side of your company to candidates as well as a company that lives its values.