[Slides] Digital Marketing Strategies for Recruiting

Marketing is influencing every aspect of recruiting, pushing all of us in talent acquisition to become digital marketers with knowledge of website development, conversion rate optimization, paid social media and Google Analytics. If you don’t understand digital, you risk becoming left behind in the future of recruiting. As you incorporate more marketing approaches into your strategy in 2020, do you know which digital tactics will give you the biggest impact for your time, effort and budget?

In this session, we go beyond a typical panel discussion to provide a “show and tell” of digital marketing strategies that have become essential to attracting and recruiting today’s talent. Rally Founder Lori Sylvia leads the session with two practitioners who are crushing digital marketing: Sara Pieper, Director of Global Employer Brand Marketing at Covance, and Hanady Khourshid, Manager of Employer Brand & Diversity at CDW. Sara and Hanady share their best campaigns, the strategies behind them and the results they achieved. You’ll be ready to try these new strategies with confidence.