Marketers spend hundreds of billions of dollars on digital advertising each year, with social media taking a huge share of the revenue. The largest by far is Facebook, which generated $70 billion from ads in 2019. It’s one of the reasons why Facebook is under growing scrutiny for how the platform handles hate speech and racism. Now, a campaign called #StopHateForProfit, organized by the Anti-Defamation League, is calling on businesses to suspend advertising on Facebook during the month of July 2020. Dozens of companies are participating, including Coca-Cola, Unilever, Patagonia and Verizon. Some companies are also pausing their spending on Instagram and other social channels.
Would you please tell us Yes or No, do you use paid social media advertising in recruitment, and will this boycott affect your plans? Results shared next week!
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