Employee Storytelling Recruitment Marketing

5 Ways Companies Are Celebrating International Women’s Day 2021

Ways Companies Are Celebrating International Women’s Day 2021
Profile photo of Lori Sylvia
Written by Lori Sylvia

Companies are celebrating International Women’s Day this year in a variety of creative ways. Check out 5 examples that celebrate women’s accomplishments and challenge inequality.

5 Ways Companies Are Celebrating International Women’s Day 2021
5 (100%) 3 votes

International Women’s Day (IWD), held on March 8th each year, is a day of celebration and advocacy for women’s rights and equality around the world.

While we’ve made great strides in the past few years in creating more gender-equitable workplaces, there’s still a lot of work to be done! According to the World Economic Forum’s 2020 Global Gender Gap Report, at the current rate of change, gender parity will not be attained for another 99.5 years — and those were pre “Shecession” numbers!

This year’s International Women’s Day theme is #ChooseToChallenge, because a challenged world is an alert world and from challenges come change. So, to get you inspired, we’re sharing 5 ways companies will be celebrating #IWD2021, showcasing women’s achievements, raising awareness against bias and taking action for equality. We hope this inspires you as you plan your company’s events for March 8.

How Employers Celebrate International Women’s Day

1. Snap a #ChooseToChallenge photo for social media

The organizers of International Women’s Day are encouraging everyone to take a photo of themselves striking the #ChooseToChallenge pose and pledging to challenge inequality, call out bias, question stereotypes and help create a more inclusive world.

This is a great opportunity to encourage your team members to take a photo of themselves taking the pledge. You can then share the photos on your company’s social media pages, as well as submit your team’s photos to IWD to be featured on their socials.

#ChooseToChallenge social media post

#ChooseToChallenge post pledging to challenge inequality.

2. Netflix: Social media takeovers

In honor of #IWD2021, Netflix is hosting a LinkedIn takeover featuring Priyanka Chopra Jonas, the star of their new series called The White Tiger.

While you may not have any celebrities in your office, a social media takeover is a great approach to showcase the women at your workplace and empower them to share their stories.

Take another cue from Netflix’s strategy and solicit questions from your employees and talent audiences to create an even more engaging session!


Example of Netflix hosting a LinkedIn takeover.

3. Capco: #ChooseToChallenge videos

Leading up to International Women’s Day, Capco is taking #ChooseToChallenge one step further by creating a video campaign asking their team members to share what it means to “Choose To Challenge” and how they will embody this theme at Capco.


Capco’s video campaign with team members participating in #ChooseToChallenge.

This is an excellent strategy because video content is exactly what audiences are engaging with right now, so this medium is a particularly effective way to communicate and reinforce your commitment to creating a more inclusive workplace for all. This also makes for great long-term content to showcase on your careers site alongside your other DEI content.

4. GE Healthcare: 24-hour virtual event

To celebrate #IWD2021, GE Healthcare is hosting a 24-hour virtual event that features global healthcare thought leaders, roundtable discussions, presentations, fireside chats and a variety of content around women’s health.

I love that this event is a 24-hour event, because many healthcare workers do not work a standard 9-5, nor do they have regularly scheduled breaks during times when events are typically held. Structuring an event this way makes it more accessible and inclusive to healthcare professionals.

GE Healthcare 24-hour virtual event

Image promoting GE Healthcare’s 24-hour virtual event.

While you may not have the resources to host a 24-hour event, think about the ways you can structure your events so that more of your employees and target candidates can participate. Can you host multiple sessions throughout the day or week? Can you record the session and host a live Q&A at a later date?

5. VanHack: Virtual hiring event

VanHack is a network of the world’s top software engineering, design and digital marketing talent available on demand to relocate and help companies grow. This year to honor International Women’s Day, VanHack is hosting a virtual hiring event featuring fireside chats, live networking, virtual booths and speed interviewing.

VanHack: Virtual hiring event

VanHack’s virtual hiring event.

International Women’s Day is particularly important this year as the pandemic has disproportionately affected women who have left the workforce to become full-time caregivers over the past year. That’s why hosting a hiring event to elevate women, particularly in fields where they’re often underrepresented, is an excellent way to take concrete, supportive action!

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We’d love to hear from you! How is your employer celebrating International Women’s Day 2021? Contact us for the opportunity to add your work to this blog post and share your DEI commitments with the Rally community.

And if you’d like to learn more about how to support women in the workplace, check out our blog post Navigating the Shecession: Bringing Women Back to Work.

5 Ways Companies Are Celebrating International Women’s Day 2021
5 (100%) 3 votes

About the Author

Profile photo of Lori Sylvia

Lori Sylvia

Recruitment Marketing evangelist and community builder. Founder of Rally.

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