RallyFwd May 5: Speakers Announced!

Hi, Rally community! I have one question for you — who’s ready to rally forward?

We all want to put the last year behind us. On a professional level, it feels like everything about talent acquisition has changed. But the future is what we make it, right?

As Recruitment Marketing, employer branding, recruiting and HR practitioners, we have an opportunity to seize this moment and lead the way forward. So at our RallyFwd Virtual Conference on May 5, 2021, we’ve invited 8 talent leaders, including several 2021 Rally Award winners, to share their proven strategies and step-by-step playbooks to help you win talent in this new world of work. You’ll be inspired to build your strategy, find your voice and take action to lead change in 2021 and beyond. Register today to save your seat and attend our free RallyFwd Virtual conference this May!

Meet your May 5, 2021 RallyFwd speakers

Here are the expert and inspirational speakers you’ll learn from at our RallyFwd Virtual Conference on May 5, 2021:  

Annie Lin, Vice President of People, Lever

Session: 5 concrete actions to increase talent diversity

As the Vice President of People at Lever, Annie Lin has led the effort to continue an intentional approach to DEI as part of the business’ operations, while using data to inform business decisions. In this session, Annie will share 5 concrete actions she’s taken to increase talent diversity. You’ll learn how to:

1. Get good data — where to find and collect the data that shows the true state of DEI at your organization, and how to use it
2. Set informed goals — how to establish targets for your recruiting process that factor in existing employees and market demographics
3. Attract and nurture talent — which strategies to invest in to build your employer brand to influence talent to choose you
4. Ensure internal alignment — ways to partner with leadership, hiring managers, and interview teams to align on the approach and desired outcomes
5. Make DEI operational — from talent attraction to talent retention, how to integrate DEI where it matters

Bill Malcolm, Director of Talent Acquisition, Travel + Leisure Co

Session: Ready to rehire: Getting your team and tech in place to grow again

When COVID-19 hit, tens of millions of tourism and hospitality jobs were impacted. No one knew just how long the pandemic would last or what its impact would be. But Bill Malcolm, Director of Talent Acquisition at Travel & Leisure Co, understood that his team needed to be ready to hire again at a moment’s notice. And he knew that his best source of hire would be those employees who had been furloughed or laid off.

In this session, Bill will share his strategy for keeping former workers engaged so that you’re ready to retire when your business returns. He’ll show you the tech he used, the personalized communications he sent and the results that he and his team achieved to rehire thousands of employees without spending a dollar in recruiting costs. This approach can be used not only for former workers but also to re-engage candidates in your talent database. 

Chloe Ryan, Vice President, RPO & Talent Acquisition, EG Workforce Solutions

Session: The new candidate experience: Virtual and human 

As the Vice President of RPO & Talent Acquisition at EG Workforce Solutions, Chloe found herself pushed into making major TA tech decisions in a matter of weeks as their clients’ hiring needs went from “0 to 100” overnight. She and her team had to implement new capabilities to hire candidates in a 100% virtual process, without burdening her recruiting team or candidates with complicated tech. 

At RallyFwd, Chloe will share how she fine-tuned the steps in her new hiring process, which technologies keep candidates engaged, which ones create drop-off, and where her recruiters actually gained efficiencies. You’ll walk away with a strategic framework for evaluating the tech you have today as a short-term fix or essential to your digital recruiting strategy long-term.

Chris Fitzner, Recruitment Marketing Manager, Appian

Session: Activating a New Talent Market in 60 Days

When your company has aggressive hiring goals, yet you’re competing for talent against better known brands, how do you break through to attract the candidates you need? It’s a challenge that many employers face, from startups building their first team to established companies opening a new location to today’s companies recruiting remote workers.

At RallyFwd, Chris Fitzner, Recruitment Marketing Manager for Appian, will share his playbook for launching an unknown employer brand in a new talent market in just 60 days.

You’ll learn:

• How to create a multi-channel Recruitment Marketing campaign in partnership with your marketing team
• A two-step content strategy to introduce your brand before advertising your jobs
• Ways to leverage social media and digital channels to target the talent you need

Liz Gelb-O’Connor, Vice President, Global Head Employer Brand & Marketing, ADP

Session: How to Evolve Your Employer Brand after a Business Pivot

Every business shifts or pivots at some point. As companies evolve, their employer brands must evolve too — not only to reflect the employee experience as it currently is, but also to attract the talent needed to support where the company wants to go.

In 2019, ADP launched a new and radically different corporate brand to reflect the company’s shift from a payroll service provider to a technology company enabling the new world of work. To support this shift, the ADP employer brand team created a bold strategy, in partnership with its technology and product leaders, to position ADP as a technology organization to tech talent. #ADPTech was born — a unified but complimentary tech talent brand with its own employee value proposition (EVP), careers website and employer brand campaign to attract, engage and recruit tech talent.

At RallyFwd, you’ll go inside this best-in-class approach with Liz Gelb-O’Connor, Vice President and Global Head of Employer Brand & Marketing at ADP, and find out why #ADPTech won first place in the Best Employer Brand Launch category at the 2021 Rally Awards.

Dani Kauman, Manager, Talent Acquisition Operations and Employment Brand, PetSmart

Emily Rutt, Manager, Social Media & Community Management, Nestlé USA

Anthony Prudente, Sr. Specialist, Employer Branding, Recruitment Marketing & Social, Brother USA

Panel: Scroll-Stopping Content Ideas that Work

Three winners of the 2021 Rally Awards will share their scroll-stopping Recruitment Marketing content ideas that work to attract and engage talent. Get fresh ideas for your social media channels and careers site, plus learn the secret to uncovering content internally and leveraging employee generated content to keep your content calendar full.

Technology showcase

In addition to learning from these expert speakers on May 5th, you’ll gain exclusive access to a technology showcase featuring product demonstrations that will help you create a digital candidate and employee experience. 

These demos featuring RallyFwd sponsors will enable you to dig deeper into new technologies and solutions that can help you compete for talent in 2021 and beyond.

• Clinch — Recruitment Marketing Software
• GR8 People — Enterprise Recruiting Software
• Lever — Talent Relationship Management Solution 
• Talemetry — Enterprise Recruitment Marketing Suite 
• XOR — AI Recruiting, Text Communication, Chatbot Automation Software

Partners and sponsors

I’d like to give a special shout out to our sponsors and partners for helping make RallyFwd possible! Their support enables us to provide this free virtual conference in May and December each year. 

Our upcoming event is being produced in partnership with our media partners ATAP, Talent Board, Candidate Experience Awards, TA Week and Recruiting Brief, as well as our great sponsors: Clinch, GR8 People, Lever, PathMotion, Talemetry, XOR. 

SHRM and HRCI credit

By attending RallyFwd, you can earn 3 professional development credits (PDCs) from SHRM and HRCI.

Let’s RallyFwd together!

We’ve got a fantastic program planned for you at our RallyFwd Virtual Conference on May 5, 2021. RallyFwd is consistently the highest-rated free virtual conference for Recruitment Marketing, employer branding and candidate experience. 99% of past participants have said they would attend again and 99% would recommend the conference to a friend! 

Join us, and let’s RallyFwd for change, together!