National Hispanic Heritage Month is celebrated annually from September 15 to October 15 in the United States for recognizing the contributions and influence of Hispanic Americans to the history, culture and achievements of the United States.
While diversity, equity, and inclusion (DEI) have always been important, this is something that today’s candidates are prioritizing when deciding to accept a job offer or in an employee’s decision to stay at their current workplace.
Today, fostering a diverse workforce and promoting how you’re doing that is essential. And while it’s important to celebrate your employees all year round, Hispanic Heritage Month is an excellent chance to recognize and promote the amazing work being done by the hispanic-idenitfying employees at your organization.
So, to get you inspired, we’re sharing 3 ways that companies celebrated Hispanic Heritage Month by elevating their employees’ voices, sharing their stories and taking action toward equality.
1. Spoon: Amplifying employee voices
“Hispanic” is not a homogenous term. There are many different types of peoples and cultures that fall under this umbrella. That’s why it’s important to showcase and celebrate as many different perspectives as possible.
The approach taken by live audio streaming service Spoon was to create a video featuring the voices of 5 Hispanic employees: Gabby, Raquel, Mimi, Fernando and Paulina. Using animation, the video gives the floor to each employee to speak about their unique Hispanic experience, featuring snippets like this one from Raquel:
“As a Mexican-American, it can be difficult to pinpoint what your culture is because there’s so much history that is lost and re-written. What you could call your ‘roots’ aren’t always accessible. For me, I feel most connected to a piece of my culture when I can sit down and enjoy my grandma’s cooking.”
Spoon’s video shared across their socials celebrating Latine Heritage Month.
Why it works
Every aspect of the video lends to authenticity, from its minimal branding throughout to its simple LinkedIn description of “Spoon is a place for all voices” (in both English and Spanish), to the unfiltered feel of the stories themselves. For example, Raquel also touches on where they believe the public can improve in its view and treatment of the Hispanic community:
“I wish people knew just how diverse being a Latin person is. Both sides of my family are Mexican, but because they’re from different regions, and immigrated at different times, there’s a huge difference in their traditions, beliefs, recipes — the list goes on.”
The employees featured are also listed in the post’s description as yet another way to make them the center of the organization’s celebration.
2. Envista: Sharing the stories of Hispanic employees
To honor Hispanic Heritage Month, dental manufacturing company Envista used its blog to amplify employee voices through their Latin+ Heritage Month blog series. For example, one entry details the background and achievements of Leandro Marchiori, a Country Manager from São Paulo, Brazil. The entry goes over Leandro’s start with the company over 13 years ago, his path leading up to the position he holds today, his secret to leadership and much more.
Why it works
What makes this post effective is that it showcases Leandro as a whole, a unique and complex person being a father, a husband, a dentist and an athlete. What I love about this blog is that it’s real, raw and honest. It paints an authentic picture of his personal and professional accomplishments as someone who is proud to be a member of the Latin+ community.
3. Pepsi: Taking action toward equality
While the 2 examples above feature a people-centric approach to celebrating Hispanic Heritage Month, another approach consists of showing how you support people from the community through your company’s actions and policies.
Pepsi is a great example of this in their promotion of their Racial Equality Journey Hispanic Initiative. Started almost a year ago, the initiative serves to “elevate diverse voices within Pepsi’s company, supply chain partners and communities, whilst helping to dismantle long-standing racial barriers for Hispanic Americans.”
In the form of a video shared across their socials by their CEO and others, as well as a dedicated landing page, Pepsi promoted the progress of the initiative by sharing that they’d:
- Increased their Hispanic managerial population by 9%
- Added 28 new Hispanic associates to their executive ranks
- Launched Juntos Crecemos, a $50 million platform aimed at strengthening Hispanic-owned small businesses
- Awarded over a dozen scholarships to Hispanic students
Pepsi’s Racial Equality Journey Hispanic Initiative 2021 progress update.
Why it works
This progress shows to customers, employees and talent that Pepsi doesn’t just prioritize DEI during opportune moments (i.e. Hispanic Heritage Month). This progress, along with Pepsi’s commitment to invest $172 million over the next 5 years to uplift Hispanic people, businesses and communities, demonstrates that inclusivity is not held at arm’s length at Pepsi, but is rather being embedded into their culture.
We’d love to hear from you! How did your employer celebrate Hispanic Heritage Month? Contact us for the opportunity to add your work to this blog post and share your DEI commitments with the Rally community.