RallyFwd December 8: Speakers Announced

With December fast approaching, we couldn’t be happier to announce the return of the RallyFwd Virtual Conference!

Every year, thousands of professionals walk away from our RallyFwd Virtual Conference with practical strategies and tactics from the best of the best in Recruitment Marketing, employer branding and candidate experience. There’s a reason why 99% of past attendees would attend the conference again and recommend it to friends!

This year, you’ll hear from 8 talent leaders across various industries about the real, on-the-ground tactics and strategies they’re using to win talent in today’s incredibly competitive labor market. 

You’ll learn how to expand your talent pool with greater diversity, reframe the way your stakeholders and leaders see your role, tap into the full potential of employee stories at your company, create your professional data story, take advantage of new hiring channels and trends and more!

This is one you’re not going to want to miss! Register today to save your seat and attend our free RallyFwd Virtual Conference on December 8, 2021!

Meet your December 8, 2021 RallyFwd speakers

Here are the expert speakers you’ll learn from at our RallyFwd Virtual Conference on December 8, 2021:

Todd Henry, Keynote Speaker

Session: Keynote: Unlock the Motivation Code in Recruiting

What motivates people when it comes to choosing a job, staying engaged at work or deciding to look for a new career opportunity? And how can understanding what motivates people help employers better attract, engage and recruit talent right now, especially in this extremely competitive labor market?

Learn the answers to these questions, and others like them from keynote speaker, Todd Henry, author of The Motivation Code. As an international speaker, consultant, advisor and author of 5 books, Todd will be discussing the groundbreaking research behind his latest book, The Motivation Code, on what drives engagement, satisfaction and productivity among people, and how recruiters and organizations can use this research to recruit today’s candidates.

Rally note: Read our interview with Todd previewing his keynote at RallyFwd here!

Jessica Rose, Director Global Talent Marketing, Equinix

Session: The Power of a Proactive Approach to Talent Acquisition

Jessica Rose, Director of Global Talent Marketing at Equinix, is responsible for building the first Recruitment Marketing and employer brand function at the company during a time of rapid growth. Today, Jessica and her team create engaging marketing campaigns based on talent brand for candidate nurture and engagement, helping to change how Equinix attracts and recruits the best talent for the company.

In this session, you’ll hear the challenges that Jessica and her team faced at the beginning of their journey and the actions they took to bring their proactive hiring strategy to life. You’ll learn how they harnessed marketing automation techniques to attract and engage key roles, build diverse talent communities and fill the candidate experience with positive employer brand connections.

Andrew Flowers, Labor Economist, Appcast

Session: 2022 Recruitment Marketing Trends

Andrew Flowers is the lead labor economist at Appcast, the global leader in programmatic recruitment advertising technology and services. A recognized expert on economic policy, the U.S. labor market and macroeconomy, Andrew has produced more than 30 research reports over the course of his 15 years in the industry. 

In this session, Andrew will help prime recruitment marketers for success in the coming year by previewing what we can expect in Recruitment Marketing and recruitment advertising trends in 2022.

Craig Fisher, Founder, TalentNet Media

Session: The Candidate Experience Trinity: Tech, Process and People

As the founder of hiring consultancy TalentNet Media, and a past leader of global marketing, employer brand and recruiting innovation at Allegis, North America’s largest RPO and staffing company, Craig Fisher is synonymous with recruiting innovation. His digital branding methods have been adopted as best practices by companies like Linkedin, Toyota, YUM! Brands, Microsoft and many more. 

In this session, Craig will show you how a bit of technology, a better recruiting process and the human touch can make all the difference in winning the current talent war. You’ll learn:

• Why quick apply is a necessary evil
• How Facebook and Instagram are still important for recruiting any type of role
• Why TikTok is legit for recruiting, and how to start in 2022
• Ways to respond to today’s candidates with speed and sincerity

Bryan Adams, CEO & Founder, Ph.Creative

Session: Employer Brand Strategy That Your Organization Will Finally Sit Up and Listen To

Have you ever wondered where big companies like Apple and American Airlines go for employer branding? They go to agencies like Bryan Adams’ Ph.Creative! Bryan, who is also a best-selling author, podcaster and speaker, is considered a prominent employer brand thought leader. His creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.

In this session, Bryan will address the big misses and challenges you continually face with a conventional approach to employer brand strategy and why your CEO doesn’t care as much as they should. You’ll learn how to get buy-in, budget, time on an agenda, advocacy, support and so much more!

Lauryn Sargent, Partner, Stories Incorporated

Session: Missed Opportunities in Employee Storytelling That You Can Overcome in 2022

Lauryn Sargent is the Co-founder of and a Partner in Stories Incorporated, which helps companies differentiate their employee experience through team member stories and creates compelling content libraries (videos, blogs, photos and more) that help build progressive and authentic employer brands.

In this session, Lauryn will explain how to lift the most common roadblocks to unlocking the full potential of employee stories at your company. You’ll learn the strategies that she uses to help hundreds of employers make storytelling integral to how they attract and recruit talent, including:

• What employees need from you to make storytelling easier on them
• How to capitalize on candidate attention with better stories
• Ways to maximize ROI from every content asset
• How to create content libraries that tell a cohesive story about your employee experience
• The trick to making storytelling ingrained in your company culture

Hanady Khourshid, Manager, Employer Brand & Diversity, CDW

Andrew Mott, Senior Manager, Talent Acquisition Technology, Process, and Operations, CDW

Panel: Adapting to the Hybrid Candidate Journey

Hanady Khourshid, Manager of Employer Brand & Diversity at CDW, is an award-winning marketing professional with expertise in building employer brand, strategy planning, diversity and inclusion, brand amplification, social and content strategy and leadership.

Andy Mott, Senior Manager, Talent Acquisition Technology, Process and Operations at CDW, brings over 18 years of experience across a variety of HR disciplines to support the company’s innovative, effective and efficient talent acquisition team.

In their panel, Hanady and Andy will share the changes they’ve made to adapt their talent acquisition and recruitment marketing strategies to be ready for any operational model while ensuring that CDW’s employer brand is present at every journey stage, from candidate to employee. Plus, they’ll share pro tips for expanding your talent pool during a labor shortage and leveraging your leaders in new ways to engage remote hires from the start.

Paul White, Director of Recruitment Operations, Kindred Spirit at Home

Session: How Lessons from Healthcare Recruitment Can Help Prepare All Recruiting & TA Teams For 20221

In the past year, finding qualified candidates for open roles has become particularly difficult. And for healthcare recruiters, this is nothing new. In order to meet these unprecedented hiring goals, you must adjust your strategy to keep up with this “new normal.”

Join Paul White, Director of Recruitment Operations at Kindred at Home, as he outlines the lessons that he’s learned in his role, and how you can apply these lessons to any industry.

Paul will discuss:

• The current state of healthcare recruiting and how it evolved during the pandemic.
• Best practices in programmatic recruitment that Kindred at Home has instituted to help find candidates
• How Kindred at Home is preparing their recruitment strategy for 2022

Lori Sylvia, Founder & CEO, Rally Recruitment Marketing

Session: What’s Your Data Story? How to Use Analytics to Fast Track Your Career

Applying my 25+ years in the industry and experience as the founder and CEO of Rally® Recruitment Marketing, I’ll be sneaking in between our incredible lineup of speakers to share about a topic every HR, recruiting and marketing professional needs to hear about: how to measure the effectiveness of your Recruitment Marketing and employer branding strategies.

To equip you with the knowledge you need to be able to prove your role in attracting, engaging and recruiting talent, I will teach you:

• What data you should be tracking and measuring so that you can know the effectiveness of your Recruitment Marketing and employer branding strategies
• How to interpret what the data is telling you, and then how to use this information to not only improve your strategy but also create your professional data story
• Strategies to educate others about the value of your work, and how to reframe the way your stakeholders and leaders see your role

Learn about new technology to help you compete for talent

In addition to learning from our speakers, you’ll also gain exclusive access to demos of the latest and greatest technology solutions from our sponsors to give you a competitive talent edge in 2022.

Plus, for each tech video you watch, you’ll be entered into our giveaway contest for cool swag and prizes! Here’s an idea of the solutions you can expect to learn about:

• Appcast: Programmatic Recruitment Advertising Service
• Clinch: Recruitment Marketing Software
• Talemetry: Enterprise Recruitment Marketing Suite 
• The Muse: Company and Career Research Platform

RallyFwd Partners and sponsors

Every RallyFwd is made possible by our amazing sponsors and partners; it’s because of them that we’re able to offer the largest and highest-rated virtual conference every May and December for free! 

Our upcoming event is being produced in partnership with our media partners: 

• ATAP
• Candidate Experience Awards
• Recruiting Brief
• Talent Board
• TalentNet Inc.
• TA Week 

As well as our great sponsors: 

• Appcast
• Stories Inc.
• Clinch
• Talemetry
• The Muse

SHRM and HRCI credit

By attending RallyFwd, you can earn 2.53 professional development credits (PDCs) from SHRM and HRCI.

Let’s RallyFwd together!

With hiring as competitive as it is right now, you’re bound to find your competitive edge at the RallyFwd Virtual Conference. Tune in to learn from others in the Rally community and leave with tactical ways to step up your Recruitment Marketing, employer branding and candidate experience work.

Join our next RallyFwd on December 8, 2021 to learn, connect and be inspired. Register today!