If you’re like most Recruitment Marketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year.
Well, we’re no different here at Rally. To ensure that we’re always supporting our community as best we can, we’re always reviewing our analytics to see what content is resonating most with our community. At the end of each year we identify the most popular articles we put out.
Whether you want to enter 2022 with a competitive hiring edge, need to catch up on the current state of Recruitment Marketing or are simply curious about what your fellow practitioners are interested in and writing about, the list of our top 10 articles below is a must-read!
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How Cisco Built a Champion Team to Conquer Employer Branding on TikTok
Jen Burns and her team at Cisco explored and experimented with TikTok to grow their employer brand. To launch their strategy they created a pilot program with the help of employee ambassadors. This post explores how Jen launched this new social platform and her tips for incorporating TikTok into your social recruiting strategy.
Cisco’s team of TikTok ambassadors posted videos about working at Cisco with #WeAreCisco.
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The Business Case for Removing Gender Bias From Job Ads
Research from Appcast has found that using gender-coded words in job advertising not only negatively impacts the diversity of qualified candidates that apply, it can also cost more. There’s a growing body of research on the negative effect of gender bias in job ads and recruiting costs. To counteract this, this post discusses what you can do to better support diversity, equity and inclusion (DEI) in your talent attraction strategy.
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14 Employer Brand Opportunities in the Candidate and Employee Journey
Today’s candidates and employees are more interested in your company’s culture and values than ever before, to the point where you can expect these factors to play a pivotal role in candidates deciding to accept an offer or not. Consequently, infusing your employer brand throughout the candidate experience and employee journey is not just good practice, it’s vital for attracting and retaining great talent. This post offers 14 opportunities to bring your brand values to life, from pre-hire to retire.
Wells Fargo developed a section filled with articles and videos on how candidates can make sure they’re considering everything on the table when they’ve been given an offer.
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Recruitment Marketing in APAC: What’s Different and What’s the Same?
Employer branding and Recruitment Marketing is still a relatively new field in Asia, but that doesn’t mean there aren’t trailblazers like Joyce Chan paving the way for others. A Recruitment Marketing and employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region, Joyce shares 7 specific candidate attraction and recruiting tactics she uses for early careers and professional talent.
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Free and Low-Cost Recruitment Marketing Strategies that Work
Many organizations today are dealing with leaner budgets, while still aiming to meet ambitious recruitment goals. To help you enter the new year with a competitive edge no matter what your budget looks, this post offers free and low-cost Recruitment Marketing strategies that work for teams of all sizes.
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4 Shifts in Recruitment Marketing Trends in 2021
At our May RallyFwd virtual conference this year, we polled attendees on what they’re experiencing at their companies in terms of hiring growth, challenges and technology usage. This post takes a look at the 4 most valuable Recruitment Marketing insights we gleaned from the results, which are both interesting now that the year is nearly a wrap and still poignant going into 2022.
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2021 Outlook of Recruitment Marketing Agencies
We reached out to some of the top Recruitment Marketing agencies to hear what they learned from 2020 and to get their unique outlook on Recruitment Marketing in 2021. This post takes a look at their responses, which you can now look at in hindsight and judge if they can still help guide your employer branding and Recruitment Marketing efforts in the year ahead.
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How to Present Your Recruitment Marketing Campaign (Template Included!)
Gaining buy-in for your Recruitment Marketing campaign ideas can be challenging — even for seasoned practitioners. The secret to winning the support of talent acquisition leaders and hiring managers is in how you present your plan, which is why this post offers expert tips, examples and a template to perfect your approach.
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10 Ways to Activate Your Employer Brand Internally
It’s not enough to just develop your employer brand or an EVP, you have to continually activate it by engaging with current employees. This post shares 10 critical steps for activating your employer brand internally from Rally mentors Charlotte Marshall and Cheyenne Sexton.
Rally Your Employees: Creative strategies to activate your employer brand internally
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The Complete List of 2021 Recruiting and Recruitment Marketing Conferences
Drum roll, please! Our top Rally blog of the year was our definitive list of recruiting and Recruitment Marketing conferences and events. Updated every year, this list features conferences and events practitioners should be paying attention to and attending to learn new strategies, demo new technologies and form new connections across the community. Stay tuned for our updated 2022 list, which will feature both in-person and virtual conferences, coming soon!
These articles alone should point you towards all kinds of potential areas of improvement in your Recruitment Marketing strategy. If you haven’t already, be sure to join the Rally community for even more content in the future from our growing community of expert leaders and practitioners.
