Know your Recruitment Marketing funnel [Rally Inside]

There’s a lot of Recruitment Marketing strategy that goes into driving qualified talent to apply for your company’s open jobs. Candidates must become aware of your employer brand, consider what it’s like to work at your organization and be open to hearing about your career opportunities. Knowing your Recruitment Marketing funnel — from Awareness to Consideration to Apply — is an important way to view your talent attraction strategy, yet applicant tracking systems (ATS) typically start at the Apply stage. 

So we’re excited to announce a new way to see your Recruitment Marketing funnel using our analytics & benchmarking tool, Rally® Inside™!

What is a Recruitment Marketing funnel, and how is it different from a recruiting funnel?

A recruiting funnel reports how many candidates your company has at each stage of the recruiting process, typically aligned with your ATS stages: Applications, Screens, Interviews, Offers and Hires.

In comparison, a Recruitment Marketing funnel shows where the calls to action (CTAs) of your campaigns and content are focused: Awareness (top of the funnel), Consideration (middle of the funnel) or Apply (bottom of the “marketing” funnel).

Now, Rally Inside analyzes your Recruitment Marketing strategy and visualizes your Recruitment Marketing funnel so that you can see how much of your strategy is going into building awareness and consideration, versus sending candidates to view your jobs.

If you’re putting effort into building awareness and consideration, you’ll see if those strategies are effective at driving candidate engagement.

As you’re successful at increasing candidate engagement, you can correlate that to apply rates during the same time period. 

Rally Inside’s Recruitment Marketing Funnel

This chart shows the Recruitment Marketing funnel of our Rally Inside users in the first half of January 2022.

In 2022, with millions of people having dropped out of the labor market and with quit rates at an all-time high, you can’t rely on job boards alone to get candidates’ attention. Rally Inside tells you what content and channels work best to attract your target candidate personas through which of your recruiting channels.

Lots of great insights await for you to discover about your Recruitment Marketing strategy! To learn more about Rally Inside, schedule a demo today.