RallyFwd™ Recruitment Marketing

RallyFwd on May 11: Learn Breakthrough Employer Branding from the Experts

RallyFwd on May 11: Learn Breakthrough Employer Branding from the Experts
Profile photo of Lori Sylvia
Written by Lori Sylvia

At RallyFwd on May 11, learn Breakththrough Employer Branding solutions to the challenges of attracting talent in today’s competitive hiring market. Read below for what you can expect to learn from our expert lineup of speakers.

RallyFwd on May 11: Learn Breakthrough Employer Branding from the Experts
5 (100%) 3 votes

With job postings up as high as 60.4% around the world compared to pre-pandemic levels and so few people applying to these roles, employers are having to think outside the box to meet their recruiting needs and support business growth.

Every employer is competing for the same limited supply of talent, while candidates are choosier than ever. This begs the question: How can employers break through the noise to make candidates choose you first? 

Before becoming their #1 choice, there is an awareness-building and relationship-building process that has to happen with candidates to move them closer and closer to considering your company. That’s what an effective Recruitment Marketing and employer branding strategy does, and what we’ll show you how to do at our RallyFwd - May 2022 - Watch On Demand!!!

Our expert speakers will give you the strategies, tools and solutions they’re using to break through the challenges of attracting talent in today’s competitive hiring market, and will help you develop the skills to use these proven approaches right away.

Keep reading for a glimpse into what you can expect to gain from attending RallyFwd for FREE on May 11!

1. Establish an employer brand that endures long term

Kandi Hardy DeRenzis, Talent Brand Manager, Capital One

Truly effective employer branding is a long term strategy. While you need a compelling employer brand to meet your recruiting goals this year, the real impact of effective employer branding will be felt for years to come. And that’s why you must start now.

Kandi Hardy DeRenzsis, Talent Brand Manager for Capital One, has spent the past 10 years building employer brands for companies in the defense and financial services industries, and her strategies are still paying dividends for her former employers many years later. She’s faced all the common challenges: winning support for employer branding in a highly regulated company culture, building an employee value proposition from scratch and repositioning the perception of an employer to a new talent market. 

At Kandi’s session, Employer Branding for the Long Term, you’ll learn how to:

  • Position your company as a go-to employer in any industry, today and for the long term
  • Manage your leaders’ expectations along the way
  • Make progress in a conservative employer environment

2. Get comfortable with failure in order to succeed

Jonna Sjövall, Global Head of Employer Branding and Recruitment Marketing, UBS

What did you fail at this week? If it’s uncomfortable to think about failure, you might be thinking about it in the wrong way. To succeed at Recruitment Marketing and employer branding, it takes a lot of trial and error to uncover what truly differentiates your employee value proposition and a lot of testing and optimization to find what campaigns and channels work best for your recruiting strategy.

Through her decades-long career, and in her current position as the Global Head of Employer Branding and Recruitment Marketing at UBS, the world’s biggest wealth manager, Jonna Sjövall has learned how to be confident when taking chances, to succeed through failure and to be comfortable doing so.

At Jonna’s session, Failing Your Way to Employer Brand Success, you’ll learn how to:

  • Gain support from your leaders for out-of-the-box ideas
  • Sway influential stakeholders who may need more convincing
  • Become comfortable with not everything working right away
  • Not be paralyzed by the pursuit of perfection

3. Attract talent through stories of the people behind your products

Edoardo Ambrosi, Global Manager – University Relations, Early Talents & Employer Branding, ABB

One of the key drivers of Recruitment Marketing is the stories you tell. Corporate marketing spans many different topics and shines a light on a company’s products, purpose and technology. Recruitment Marketing, on the other hand, emphasizes the people behind those products.

The need to put people in the spotlight is at the heart of an employer brand refresh led by ABB’s Edoardo Ambrosi. As a global leader in digital technologies, ABB is known for its innovative solutions in robotics and automation. Behind all of that innovation is more than 100,000 diverse, collaborative and creative employees, in more than 100 countries. By shining a light on their stories, Edoardo’s new employer brand strategy focuses on company culture and values to attract the next wave of ABB team members who care about who they’ll work with just as much as the technology they’ll work on.

At Edoardo’s session, From Products to People: The Difference in Your Employer Brand, you’ll learn how to:

  • Refresh your employer brand to focus less on what you do and more on the people who do it
  • Shine a light on employees’ stories to attract candidates who align with your company culture and values, and who truly want to work for you


4. Differentiate your employer brand by listening to your talent audience

Tony Suzda, Director of Talent Acquisition and Talent Strategy, Dent Wizard International

At the end of the day, there are two groups of people that your employer brand needs to please: your employees and candidates. You might be tempted to follow your suspicions, or pressured to conform to the input of team members or leaders, but it’s your employees and candidates who hold the real answers to what defines your employer brand. All you have to do is ask and listen!

Here to help you do that is Tony Suzda, Director of Talent Acquisition and Talent Strategy for Dent Wizard International, who has spent 18 years helping to recruit thousands of new hires across a variety of industries, and experimenting with every recruitment methodology under the sun, 

At Tony’s session, Listening: The Most Powerful Tool in Building Your Employer Brand, you’ll learn how to:

  • Listen to candidates and employees to understand what differentiates you as a place to work
  • Launch an employer brand grounded in the wants and needs of your talent audience
  • Gain the confidence to iterate on your employer brand over time rather than getting held up waiting for the “perfect” strategy
  • Work as a unified force across your company to establish brand affinity

5. Attract more diverse talent with AI

Sumit Gupta, CTO – US Innovation Lab, PandoLogic

The benefits of a differentiated and diverse workforce are well-documented. Diversity brings a wealth of varied knowledge and experiences to the proverbial table. But as most talent professionals understand, actually attracting and engaging diverse talent to your employer brand is a struggle. Today’s job market is riddled with uncertainty and most recruiters are just trying to keep up. Thankfully, there are tools on the market that can help Talent Acquisition teams tap into this distinct candidate pool to break through their diversity recruiting challenges.

Join Sumit Gupta, Chief Technology Officer – U.S. Innovation Lab at PandoLogic, as he sheds light on powerful ways to attract, engage, and hire diverse talent through the power of Artificial Intelligence. He’ll walk through all the ways AI-enabled technology can support your diversity hiring efforts from start to finish while building an employer brand known for diversity and inclusion. 

At Sumit’s session, The Diversity Demand: How AI Supports Diversity Hiring, you’ll learn:

  • Use AI to create a more thoughtful hiring process
  • Create a better, less biased talent pool
  • Qualify and identify top candidates in your pipeline
  • Reach a greater number of diverse applicants

6. Build a successful employee advocacy program

Ally Brown, Employer Brand Manager, VCA Animal Hospitals

Employee advocacy is no longer optional — it’s a key component of attracting talent to every organization. Yet building a successful program can be challenging for any practitioner: Where to start? How to drive engagement and results? How to show impact on recruiting goals? If any of these situations sound familiar, Ally Brown, Employer Brand Manager at VCA Animal Hospitals, has the answers!

Gained through her diverse marketing and employer brand experience spanning over a decade across multiple industries, Ally’s tried and true strategies serve as a blueprint for building a successful EA program at any company. 

At Ally’s session, A Proven Blueprint for a Successful Employee Advocacy Program, you’ll learn how to:

  • Overcome common challenges to get an EA program started and keep it going
  • Communicate your WIIFM (what’s in it for me?) factor to employees
  • Make it easy for employees to say “Yes” and take action
  • Celebrate participation with surprise and delight
  • Choose the right technology to support your goals


Can you feel it? It’s finally time! Time to break through in your Recruitment Marketing and employer branding strategy — and RallyFwd on May 11 is going to show you how.

Even more exciting is that we’re less than a month away! Register your spot today to make sure you don’t miss out on this Free event, and we’ll see you there!

RallyFwd on May 11: Learn Breakthrough Employer Branding from the Experts
5 (100%) 3 votes

About the Author

Profile photo of Lori Sylvia

Lori Sylvia

Recruitment Marketing evangelist and community builder. Founder of Rally.

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