As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitment marketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on.
But for practitioners with limited time, a full workload and little-to-no idea of where to go for the latest, trustworthy information in their field (sound familiar?), it can be hard to always have your finger on the pulse.
That’s why we created this list. Featuring only resources from authoritative sources, you can use it to stay updated on the latest data, tactics, and strategies you need to stay educated about your field, understand what works and what doesn’t, constantly develop yourself professionally and do your best work — no matter how much time you have or what Recruitment Marketing strategies you’re focused on. Happy reading!
Rally note: We’ll be updating this list with more resources over time, so bookmark this page and check back often!
Appcast Recruitment Marketing Benchmark Report
The Recruitment Marketing Benchmark Report from Appcast helps you understand where, when, and how to reach the candidates you seek. With Appcast being a programmatic advertising platform, the report also goes into detail about how much you may have to spend to reach your candidates, making it ideally suited for those looking to upgrade their job advertising game.
Examples of topics covered:
- How to increase your clicks and applies by aligning your job titles and benefits with candidate expectations
- How key recruiting metrics vary by job function and geographic market
Rally Inside
Yearly reports can go a long way in helping you keep your strategy aligned with the current talent market, but Rally Inside goes a step further. At any time, you can look to see what content topics candidates are engaging with most across your Recruitment Marketing channels, as well as how your content is performing compared to your competitors. This gives you a constant, up-to-date stream of data you can use to direct your own strategy.
Other than seeing how your Recruitment Marketing content is performing compared to other teams’ content, you can also use Rally Inside to see what topics within your Recruitment Marketing content are driving the most Likes, comments, shares and general engagement.
For example, you might notice that competitors are posting more employee stories content than you, and they’re receiving a lot more engagement from candidates as a result. You then might tone down your content in other areas (i.e. individual job postings), focus more on the people at your company and track your engagement to see if it improves.
You can also use Rally Inside as a more general benchmarking tool to understand what topics candidates are interested in most — and inform what you should be posting about. For example, data from the tool has already revealed the following topics to be the most engaging (at the time of publishing):
- Jobs at the team or job function level (instead of individual jobs)
- People (e.g. employee stories and company culture)
- Company (e.g. news, awards and partnerships)
Sign up for your free account of Rally Inside today.
CareerArc Future of Recruitment Study
CareerArc’s research is wide-spanning and helpful to a number of different areas within talent acquisition. For example, their Social Recruiting CPC + ROI Benchmark Report offers insights based on job-related social posts representing over 33 million job views/clicks and nearly 10 million apply-clicks in 2021 across 500 companies.
In the past, they’ve also released Future of Recruiting studies, which offer a glimpse into what employees are looking for and where, what hiring professionals are doing to reach them and how you can be first to the best talent.
Example of a topic covered:
- Changes in employer brand content and publishing
- Usage increase in recruiter, hiring manager and employee ambassadors on social media
U.S. Bureau of Labor Statistics
The U.S. Bureau of Labor Statistics is perhaps the most comprehensive resource on the labor market you’re going to find. With so much information available, some helpful resources to start with for Recruitment Marketers include the Economic News Releases, the Monthly Labor Review and their research papers.
Example of a topic covered:
- Changes in monthly job openings and labor turnover
- Expected pandemic-driven employment changes
Indeed Studies, Reports and Hiring Lab
Indeed takes advantage of their role as one of the biggest job posting platforms in the world to offer data-driven insight and research into the trends shaping today’s hiring landscape. A recent example is their whitepaper, The Impact of Employer Branding on Recruitment and Retention.
Another helpful resource offered by Indeed is the Indeed Hiring Lab, an international team of economists that produces research on global labor market topics using Indeed’s proprietary data as well as publicly available sources.
Example of a topic covered:
- Wage growth by industry
- How women and men job search differently
Job Seeker Nation Report
Priorities, expectations, motivations and more to help you adapt to the talent of today and tomorrow: this scratches the surface of what Jobvite’s Job Seeker Nation Report has to offer recruiters and employers. For example, the 2022 Job Seeker Nation Report surveyed over 1,500 U.S. workers to understand the preferences and experiences of today’s job seekers.
Example of a topic covered:
- Top influences in accepting or rejecting a job offer
- The effect of the current job market on salary and negotiations
Potentialpark Talent Communication Study
The Potentialpark Talent Communication Study gathers the voice of students and graduates around the world to gain insights into what the up-and-coming workforce want, and how employers can become leaders in talent communication.
Example of a topic covered:
- Priorities of early careers and upcoming generations of talent
- Ideal recruitment channels for and preferred communication methods of early careers and upcoming generations of talent
—–
We hope that this list encourages and enables you to more easily squeeze data and learning into your weekly — or even daily — schedule. As mentioned, we’ll be updating this list with more resources over time, so be sure to bookmark this page and check back soon!
If there’s another resource you find helpful and think we should include here, Contact Us.
