We are so excited to share the Rally® Awards winners for 2022! In its third year, the Rally Awards is a global competition that recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers.
With this annual competition, Rally’s goal is to recognize practitioners as well as share new best practices and strategies with our community to advance the practice of Recruitment Marketing and employer branding.
We want to thank our expert panel of peer judges for the 2022 Rally Awards. Their experience, knowledge and time makes this program possible. A big Rally thank you to:
- Adam Glassman, Director of Employment Brand & Marketing, Cox Enterprises
- Rich Gordon, Employer Brand, Associate Director, King
- Shelby Grip, Senior Manager, Talent Brand and Recruitment Marketing, Stryker
- Kerry Noone, Senior Director, Employment Strategy, DaVita Kidney Care (and the 2021 Recruitment Marketer of the Year)
- Kate Ryan, Manager, Employer Brand, 1Password
- Shavonne Thomas, Sr. Manager, Recruitment Marketing, Stitch Fix
The judging criteria varied according to the category, but in general, nominees were evaluated and scored on 4 principal factors:
This year’s entries were all impressive and deserving of recognition! With so many strong entries, awards were given for 1st, 2nd and (for the first time) 3rd place! Over the coming weeks and months, we’ll share the work of the winners on our blog, social media and at our RallyFwd Virtual Conference on May 11, 2022.
And now (drumroll please…), the winners of the 2022 Rally Awards!
Best Careers Blog
The Best Careers Blog award recognizes practitioners who activated employees to share their experience and expertise through a careers blog that served as a key touchpoint to influence the candidate journey.
1st place winner: UPMC — “Be You, Be UPMC: The Stories of our People”
2nd place winner: Capital One — “Life at Capital One: A Careers Blog of Diverse Perspectives”
Best Careers Social Media
The Best Careers Social Media award recognizes practitioners for creating one or more careers social media channels that not only rival the social presence of any marketing team, but that is a proven top source of talent attraction.
1st place winner: PetSmart — Dani Laven & Meghan Rozman — “@LifeAtPetSmart Instagram”
2nd place winner (tie): Evonik — “Evonik’s Instagram: The People Behind Our Products”
2nd place winner (tie): Sitel Group — Auburn Smith, Jean-Baptiste Ranvier, Peter Trana, Joel Zavala, Alberto Cortes — “Living the #SitelLife”
Best Employer Brand Video
The award for Best Employer Brand Video recognizes the achievement of using video to tell the value proposition of your company as an employer.
1st place winner: Nestlé USA — “A New Era in Coffee | Experimentation Driving Innovation at Nestlé”
2nd place winner: Sitel Group — Auburn Smith, Saudy Hernandez Breton, Martin Wilkinson-Brown, Jean-Baptiste Ranvier, Nicolas Primout — “Pie With People: A Sitel Group® Variety Show”
Best Use of Employee Generated Content
The Best Use of Employee Generated Content award recognizes practitioners who used great content created by an employee and then amplified that content through the company’s recruiting channels to build awareness and engagement.
1st place winner: Sephora Canada — Hanika Ahluwalia & Jordan Beresford — “Sephora SPARK Employee Ambassador Program”
Best Use of Organic Social Media in Recruitment Marketing
The Best Use of Organic Social Media in Recruitment Marketing award honors organically shared content on a social media platform that broke through the digital noise to attract the right talent to an employer’s company and jobs.
1st place winner: Intel — “Social Stories from Elite Athletes at Intel”
2nd place winner (tie): CommonSpirit Health — “Bringing “Humankindness” To Organic Social”
2nd place winner (tie): TTEC — “Celebrating TTEC’s Culture of Belonging Through Social Celebrations”
Best Use of Paid Social Media in Recruitment Marketing
The Best Use of Paid Social Media in Recruitment Marketing awards paid content distributed on social media (Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) that out-performed expectations to attract the right talent to your company and jobs.
1st place winner: UBS — “Upgrade your future! UBS goes TikTok and Snapchat”
2nd place winner: Discover — “Discover Careers”
Best Use of Video in Recruitment Marketing
The category of Best Use of Video in Recruitment Marketing awards a video that had a measurable impact on attracting talent for a key hiring initiative, setting a new best practice in using video in Recruitment Marketing.
1st place winner: UBS — “Head flip / shoe flip – Let’s get more women into banking!”
2nd place winner (tie): Labcorp — “Labcorp: A Year’s Worth of Inclusion Stories”
2nd place winner (tie): Victoria’s Secret & Company and Bath & Body Works Inc. — “Press Play for Career Opportunities”
Best Recruitment Marketing Campaign
The Best Recruitment Marketing Campaign awards multi-touch Recruitment Marketing campaigns that made a big impact on achieving talent acquisition goals, proving the effectiveness of Recruitment Marketing as a strategy.
1st place winner: UBS — “Upgrade your future – Swiss Apprenticeship campaign”
2nd place winner (tie): Labcorp — “In Pursuit of Answers -Recruitment Campaign”
2nd place winner (tie): UPMC — “Grow, Excel, Thrive: Marketing that Resonates with Nurses”
3rd place winner (tie): ADP — Liz Gelb-O’Connor, Amy Sharry, Liz Kempinski, Megan Nichols, Emma Brem and Ingrid Bayter — “Sales Acceleration 2021”
Best Content Marketing Program
The award for Best Content Marketing Program honors a content marketing strategy that effectively tells the story of the employer and sets a new bar for how to attract talent to your company and jobs.
1st place winner: Nestlé USA — “Elevating the Stories that Fuel Nestlé”
2nd place winner (tie): Dell Technologies — “Dell Technologies Employer Brand Content Marketing: Fueled by Stories”
2nd place winner (tie): Booz Allen Hamilton — “Making Connections Through People, Passion & Purpose”
Best Employer Brand Launch
Best Employer Brand Launch awards practitioners for collaborating across teams to uncover your employer value proposition and align it with your corporate brand to successfully launch or relaunch an authentic employer brand that makes your company truly stand out.
1st place winner: PetSmart — Dani Laven and Meghan Rozman — “PetSmart Career Site Relaunch”
2nd place winner: Bright Horizons — “All in one year? We’ve got this! Implementing an Employee Value Proposition, CRM, and New Careers Site at Bright Horizons”
Best Use of Recruitment Marketing Technology
The award for Best Use of Recruitment Marketing Technology recognizes companies that used Recruitment Marketing technology in innovative ways resulting in break-through results in talent acquisition
1st place winner: Spectrum — “Spectrum Fit Finder: Best Use of Recruitment Marketing Technology”
Recruitment Marketing Rising Star
This distinguished award is given to a practitioner with between 1 to 3 years of experience in a full-time Recruitment Marketing or employer branding role. The award recognizes an individual who has already made an impact by helping to transform talent acquisition strategy at their company into one that’s brand-led and marketing-driven, distinguishing this person as a future leader in our profession. Two practitioners were named Recruitment Marketing Rising Stars this year!
Samantha Schuch, Recruitment Marketing Manager, Spectrum
Ugo Nwankwo, Employer Branding and Content Marketing Program Manager, Texas Instruments
Recruitment Marketer of the Year
This prestigious award is presented to the practitioner who serves as a role model for raising up our entire profession and who has distinguished themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employer branding.
Jonna Sjövall, Global Head of Employer Branding and Recruitment Marketing, UBS
Missed the live ceremony? Watch it on demand!
To everyone who nominated a colleague, customer or client, thank you. With your support, the Rally® Awards can continue recognizing, honoring and lifting up Recruitment Marketing and employer branding practitioners everywhere!
To learn more about the Rally Awards and find out how to apply for the 2023 competition, visit RallyAwards.com.