As a recruitment marketer, you’re responsible for a lot. With responsibilities spanning across content creation, marketing, graphic design, project management and other areas, having the right Recruitment Marketing tools to support your efforts is essential.
But good news! Your toolkit doesn’t have to be overly complex. With just a handful of powerful, specialized tools, used and tested by us and others in our community of over 40,000 practitioners, you can successfully build, elevate or overhaul your Recruitment Marketing strategy to attract more talent and support your company’s hiring goals.
Let’s take a look at what Recruitment Marketing tools belong in your toolkit below.
Content Engagement Tracking
Without knowing what your candidates are engaging with and clicking on, it’s impossible to know which strategies, channels and messaging to use in your content to attract talent.
This is why a tool like Rally Inside belongs in every recruitment marketer’s toolkit. With an easy-to-use dashboard that tracks, measures, reports and benchmarks data across your social media and digital channels, you’ll have the insights you need to understand what content topics to create for different job functions you’re hiring for, what channels to target for the most engagement and what’s working for other employers in your space.
To quickly get the ball rolling, you can also use our Recruitment Marketing Content Recommendations tool, which will recommend which content topics to create based on the job function you’re hiring for and the channel you’re posting to.
With Rally’s Recruitment Marketing Content Recommendations Calculator, you can enter which job function you are recruiting for and which channel you want to use and the tool with instantly provide data-driven Recruitment Marketing content recommendations.
Social Media Management
Manually posting to each social channel might work for some teams, but for those posting multiple times a week or more, or looking to maximize their chances of getting in front of and engaging candidates, a social media management tool is a must.
With a tool like Hootsuite, for example, not only can you schedule or post a piece of content across numerous channels simultaneously.
Rally Note: We’ve also just released our new Social Recruiting Content Calendar, a feature of Rally Inside and available to all users. This content calendar, built inside our tool, provides recommended organic social post topics along with a suggested posting schedule, based on the latest Rally Inside Benchmark data from the nearly 500 employers using the tool.
Talent Nurturing
Your CRM is filled with candidates who have shown interest in your past roles, silver medalists, current and former team members and sourced talent. But if you’re not nurturing these candidates after they enter your CRM, you’re letting the full potential of your talent audience go to waste!
By categorizing candidates who enter your CRM into segments and sending them personalized content, which you can do with the help of an automated email platform like Gem, you can hire faster without job ads, get more engagement on your content and nurture passive candidates until they’re ready to apply.
Learn to recruit faster by engaging previous job applicants in your talent database, candidate relationship management (CRM) system and applicant tracking system (ATS). Using best practices in email marketing and text recruiting, you can develop a talent pipeline of engaged job seekers who are interested in working for your company right now.
Personalized Candidate Experience
In today’s talent market, where candidates have so many options, a smooth, personalized candidate experience can make the difference between someone applying to your job over a competitor’s.
If you’re wondering what “personalized” means, let’s say a candidate clicks on a link in one of your job ads. On the landing page, are there related jobs and content displayed in the sidebar in case they find the original job they clicked on isn’t for them? Is there anywhere they can turn to for quick guidance or assistance, such as a chatbot?
To be able to provide such an experience, use an AI-enabled recruiting platform like PandoLogic, and improve the experience for candidates when they go through the apply flow with a platform like Skuid.
Conversion Projecting
How many hires will your proposed strategy lead to?
If this question, which is all too common when trying to get support from leaders for your Recruitment Marketing strategy, has ever put you on your back foot, then a conversion projection tool can be a lifesaver.
Recruitment Marketing content is often a less direct path to hires than something like job ads, and requires a bit of data digging to be able to effectively answer. This is where a Recruitment Marketing Conversion Rate Calculator comes in handy.
With it, you can instantly visualize your current conversion rates at every stage of your recruitment funnel and project what Recruitment Marketing strategy and budget are needed to meet your future hiring objectives — the perfect proof of concept to bring to leadership for bigger budgets and other forms of support.
Try Rally’s Recruitment Marketing Conversion Rate Calculator to determine how well your talent attraction strategies need to perform at the top of the recruiting funnel in order to achieve your hiring goals at the bottom of the funnel.
Content Creation
When it comes to content that entices candidates to want to learn more about your workplace and apply to roles, employee stories are second to none. Rather than be told why they should want to work for you, candidates want to be shown by people they can trust: your employees.
With this in mind, the easier you make it for your employees to create content about their experiences working for you, the better. This might start by giving them prompts, asking for photos and putting together their stories yourself, but this manual creation process can quickly get bogged down, especially as you try to scale up your content strategy.
David Rivel from PathMotion shares his 5 principles for producing truly persuasive Recruitment Marketing content featuring your employees that answers your candidates’ pressing questions about what it’s like working at your company.
To future proof your employee story creation process, it’s better to use a platform like GoodSeeker, which lets your employees create and share content proving your employer brand, or PathMotion, where they can interact directly with candidates in a Q&A setting.
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You can squeeze even more results out of these tools by pairing them with a comprehensive Recruitment Marketing measurement plan, which you can learn how to implement with our How To Guide, How to Track Your Recruitment Marketing Strategy!
