To help our community continuously develop their skill sets and discover the newest proven strategies to attract talent, we regularly host recruitment webinars spotlighting the leading strategists, trailblazers and influencers in recruitment, Recruitment Marketing, employer branding, HR and talent attraction.
Whether you’re looking to upgrade your ability to attract talent, add new tech to your tool kit, fast-track your career or just want to stay in the know, you’re bound to find something of value in the webinars below.
The following are webinars from the past year, and are all available on demand to watch at your convenience. Be sure to check back often, bookmark our resources page, or (better yet) make sure you’re signed up to receive our emails, to make sure you don’t miss any future webinars!
1. 4 Fixes That Will Generate More Quality Applicants
Our newest webinar (at the time of first publishing this article), we break down how to recognize when you’re being impacted by poor candidate experience, how to locate problem areas and then implement the right changes to unleash the floodgates and get more completed applications from qualified talent.
In this webinar, you’ll learn:
- How to recognize when you’re delivering a poor candidate experience
- How to locate the areas of your candidate experience that are causing the most trouble for candidate
- How to go about fixing problem areas without completely changing your ATS or overhauling your careers site
- Real examples of companies solving friction points affecting their ability to recruit
- What technology can help you deliver a seamless candidate experience, regardless of which underlying recruiting systems you use
Featuring:
Karl Wierzbicki, VP Marketing, Skuid
2. Build Your Fall Social Recruiting Calendar
Rally’s Lori Sylvia shares best practices for building your fall social recruiting calendar so that you’re giving your talent audience exactly what they want. Whether you post to your company’s channels or your personal pages, whether you publish twice a month or twice a day, learn our best-practice framework for creating a content calendar, backed by Rally® Inside™ benchmark data.
In this webinar, you’ll learn:
- Rally’s expert framework for creating a content plan that’s aligned to the candidate journey
- The latest benchmark data showing what type of recruiting content your talent audience wants to hear from employers on social media
- How to know what works best for different job functions such as technical roles, nursing and healthcare services, sales professionals, customer service representatives and manufacturing production workers
- The right posting schedule and cadence to keep your talent audience engaged
- Examples of high-performing social posts and why they work, so you can borrow these strategies right away
Featuring:
Lori Sylvia, Founder & CEO, Rally
3. Build Your 2022 Recruitment Marketing Plan
Don’t let the label of “2022” put you off watching this webinar. Regardless of year, learn how to plan your key Recruitment Marketing campaigns and initiatives to determine what contributions you’ll need to make throughout the year to help achieve your organization’s annual hiring goals.
In this webinar, you’ll learn:
- A proven framework to plan and prioritize your Recruitment Marketing and employer branding strategy in support of dynamic talent acquisition goals
- The latest Recruitment Marketing budget data from Rally’s exclusive survey of employers across company sizes and industries
- How to create a Recruitment Marketing Measurement Plan to make the case for the budget, resources and tech you need to do your best work in 2022
- Where to focus your efforts if you’re just getting started, scaling up or ready to innovate
- Skills to invest in developing to build your career in Recruitment Marketing, employer branding and talent attraction
- Pro tips to stay agile and adjust to changing business needs, whatever the new year brings
Featuring:
Lori Sylvia, Founder & CEO, Rally
4. How to Increase Top Quality Candidates by 50%
If a lack of quality applicants, getting ghosted during the recruiting process and/or high turnover sound familiar, then this is the webinar for you. Learn how to overcome these challenges and others like them in today’s competitive hiring market.
A snippet from the webinar, How to Increase Top Quality Candidates by 50%.
In this webinar, you’ll learn:
- How to get your open jobs in front of more qualified, diverse talent using programmatic job advertising
- Smart ways to leverage automation to eliminate manual TA processes that technology can do for you
- Tips to build your talent pipeline faster while ensuring applicants fit with both job requirements and your company’s values
Featuring:
Jim Levine, Franchise Owner, Express Employment Professionals
Anjie Wheeler, Client Success Associate, PandoLogic
5. Building an Engaged Talent Community That Converts to Hires
Being the most valuable recruitment asset you own, and one that you’ve already paid to fill with potentially-qualified talent, learn how to leverage your existing talent database to its full potential to hire faster and more qualified talent.
A snippet from the webinar, Building an Engaged Talent Community That Converts to Hires.
In this webinar, you’ll learn:
- Why sourcing from and marketing to the same talent community is important
- Pro tips for launching a Recruitment Marketing email strategy
- Proven ways to nurture your talent community to help you recruit faster
- Real examples of effective branded email campaigns
- Guides for measuring the success of a talent community strategy
Featuring:
Jackie Denner, Global Employer Brand, MongoDB.
Viet Nguyen, Customer Talent Advisory, Gem
6. Employee Generated Content that Attracts Top Talent
The secret to attracting more top talent is authentic employee generated content that addresses their wants and desires. This webinar shines a light on exactly how to create such content.
In this webinar, you’ll learn:
- The science behind how storytelling works for talent attraction
- How to capture the interest of top talent with employee generated stories
- The importance of personalizing engagement between job seekers and employees
- Strategies for building authentic employee-generated stories at scale (and pitfalls to avoid)
- How Coca-Cola Europacific Partners have put an initiative in place to leverage their employees as brand ambassadors and share stories that resonate with candidates
Featuring:
Lisa Brignall, Head of Talent Acquisition – GB, Coca-Cola Europacific Partners
David Rivel, Co-founder, PathMotion
7. Using Data to Take the Guesswork Out of Recruitment Advertising
How can you navigate to where you’re going if you don’t know where you are? Learn how to use data to take the guesswork out of your recruitment advertising strategy and spend your budget more wisely and effectively.
In this webinar, you’ll learn:
- How to leverage data to figure out the gaps in your recruitment strategy
- How to improve your job ad content to increase traffic and ultimately get more applications
- How to use benchmark metrics to influence your job advertising budget and get buy-in from your leadership team
Featuring:
Kyle Leigh, VP of Programmatic Strategy, Appcast
8. Why Stories of Your People are Key to More Talent Engagement
There is a growing desire among candidates for content focusing on your employees, leadership, hiring managers and other people in your company. Learn why this presents a huge opportunity for savvy practitioners, and how to incorporate this growing desire in your content strategy.
In this webinar, you’ll learn:
- Recent Rally Inside data to understand why employee stories are such an important part of your Recruitment Marketing strategy
- Pro tips and real examples of the type of story-based content that is working with candidates right now, including Compilation stories, Standalone stories and Team storytelling
Featuring:
Jessica McFadden, Head of Marketing, Stories Incorporated
9. Track Your Way to Recruitment Marketing Success
How do you track your Recruitment Marketing work? Why is it essential that you do so? How can you get your bosses to give you the support you need to accomplish it? Watch this webinar to learn all of this in less than an hour.
A snippet from the webinar, Track Your Way to Recruitment Marketing Success.
In this webinar, you’ll learn:
- How does tracking work, technically
- What information can you learn from tracking
- What the heck are UTM codes, and when you can and can’t use them
- Advanced tips for tracking organic and paid campaigns side-by-side
- How to connect the dots between Recruitment Marketing’s influence on recruiting
- Tracking social media, email and talent newsletters
- Tracking paid social and digital ads
- Free and low-cost tools you can use, like Rally Inside, Google Analytics and Hootsuite
Featuring:
Lori Sylvia, Founder & CEO, Rally
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While we’ll continue to update this page every year, be sure to regularly check our resources page! There you can view our entire webinar catalog in addition to access our How To Guides, ideabooks and Recruitment Marketing templates.
