To create an effective Recruitment Marketing strategy, you need a multi-channel approach, from social media to email outreach to digital advertising. One of the most important Recruitment Marketing tactics that’s often overlooked by talent acquisition teams is building a talent network.
Simply defined, your talent network (also called talent community) is made up of the candidates who have applied for your jobs or who have opted in to receive your recruitment communications, such as job alerts, employer brand content or your talent newsletter. The key point is that these job seekers have “opted in” by either submitting a job application or completing the talent network sign-up form on your careers site. The benefit of building a talent network is that it allows you to recruit faster and cheaper from a database of talent that you have already paid to acquire. Who doesn’t want that?!
As you grow your talent network in your ATS or CRM of candidates interested in working for your company, the next stage in your Recruitment Marketing strategy is keeping that interest alive. This requires an ongoing content plan that showcases your employee value proposition (EVP), tells your employee stories about company culture and demonstrates your commitment to diversity, equity and inclusion (DEI), in addition to informing candidates about new jobs available.
To help you build and engage your talent network, we’ve pulled together the most popular resources on RallyRecruitmentMarketing.com with step-by-step guides, pro tips, videos and examples, contributed by expert practitioners in the Rally community.
Here’s the top 10 Rally Recruitment Marketing resources on how to build and engage your talent network:
1. [How To Guide] The Essential Guide to Engaging Talent in Your CRM
This Rally How To Guide shows you the best practices for building an engaged talent community.
Your talent database is the most valuable asset that the talent acquisition team owns. It’s filled with leads you’ve already invested the time and money to acquire and consists of people who have already shown interest in working for your company. Yet growing and managing your talent database can be a challenge, often because of limitations with your ATS. This is one of the key benefits of having a candidate relationship management (CRM) system. A CRM can integrate with your ATS and enable you to unlock the potential of your talent database through automated candidate communications, Recruitment Marketing and sourcing.
This Rally How To Guide: The Essential Guide to Engaging Talent in Your CRM helps you leverage your talent database to fill open roles faster and more affordably through consistent email and SMS campaigns that influence talent to choose your company. Whether you already have a CRM or you’re just getting started, this guide shows you the best practices for building a talent community so that you can use the full potential of your talent network in your recruiting strategy.
Featuring examples and pro tips from: MongoDB, Vontier and Gem.
2. [Webinar] Building an Engaged Talent Community that Converts to Hires
Over the past few years, the cost of recruiting has increased significantly across all job functions and industries. The result: you’re paying more for job advertising.
This Rally Webinar: Building an Engaged Talent Community That Converts to Hires shows you how you can turn the contacts in your ATS and CRM into a talent community of interested and engaged job seekers who will be ready to apply for your new jobs.
In this webinar, you’ll learn:
- The value of sourcing from and marketing to the same talent community
- Pro tips for launching a Recruitment Marketing email strategy
- Proven ways to nurture your talent community to help you recruit faster
- Real examples of effective branded email campaigns
- Guides for measuring the success of a talent community strategy
Featuring examples and pro tips from: MongoDB and Gem.
Here’s a clip from the webinar featuring Jackie Denner, Global Employer Brand, MongoDB.
3. [Blog] 4 Talent Nurture Campaigns to Start Right Now
The use of nurture campaigns is second nature to most marketing teams. Someone shows interest in your product or service, that person joins your database through some kind of lead capture and then they’re sent content and engaged with in personalized ways with the intention of getting them closer and closer to a sale. It makes perfect sense! There’s no reason why Recruitment Marketing teams shouldn’t be doing the same thing with candidates in their talent database. After all, your talent database is filled with candidates who have shown interest in your past roles, silver medalists, current and former team members and sourced talent.
In this Rally Blog: 4 Talent Nurture Campaigns to Start Right Now, you’ll see 4 examples of talent nurture campaigns from expert Recruitment Marketing practitioners who will help you nurture your existing talent to build stronger relationships, reduce job ad spending, hire roles faster and hire more open roles in general.
4. [Blog] How to Build a Talent Pipeline from Your Careers Site
When you have a job opening, rather than recruiters cold calling or messaging people who haven’t heard of your company, it’s so valuable to already have a database of potential candidates who know your employer brand. This is the power of Recruitment Marketing and building a talent pipeline so that when the time comes, there’s already a pool of candidates in the funnel.
For strategies on how to grow your talent network through your careers site, Rally’s Lori Sylvia spoke with Marcus Strang from Clinch. This Rally Blog: How to Build a Talent Pipeline From Your Careers Site walks you through practical tactics and best practices for converting visitors to your careers website into members of your talent network.
Featuring examples and pro tips from: Clinch.
5. [Template] Best-Practice Careers Site Design Template
This Rally Template provides best practices on how to design a careers site.
Your careers site is more than just a place to list your open jobs. It’s a launching pad — yes, for talent to apply to jobs, but also for talent to learn more about your company, people and culture. With this in mind, we’re sharing a careers site mockup based on successful careers sites currently being used by top employers.
This Rally Template: Best-Practice Careers Site Design Template shows you how to create a careers site not just optimized to convert people that land on your homepage and drive them to apply to jobs, but also to read your content, learn who you are as a company, sign up for your talent newsletter and so much more. Check it out!
Featuring examples and pro tips from: Clinch.
6. [Ideabook] 5 Quick Wins to Achieve Recruitment Marketing Impact
Employers are experiencing the most challenging recruiting environment seen in decades. COVID-19, lack of good childcare options, governmental aid and higher candidate expectations are holding many people back from reentering the workforce, while others are more ready to change jobs and careers. At the same time, business growth and high turnover are leading to a large number of job openings. Employers are pulling out all the stops to aggressively compete for talent, stepping up their recruitment spending and offering unprecedented incentives to lure candidates. But job advertising alone isn’t enough to put your company in front of talent in this market. Recruitment Marketing can help organizations and their job opportunities stand out so that business goals can be met and roles can be filled with high quality candidates faster.
This Rally Ideabook: 5 Quick Wins to Achieve Recruitment Marketing Impact will show you 5 quick wins to make a noticeable impact on your company’s ability to recruit right now using Recruitment Marketing. In section 3 of this ideabook, you’ll find strategies to nurture candidates in your talent network.
Featuring examples and pro tips from: Clinch and Equinix.
7. [Webinar] How to Build a Talent Pipeline from your Careers Site
This Rally Webinar will help you learn strategies for building a talent pipeline for hard-to-fill roles.
Your careers website is one of the most visible assets you have to promote your employer brand, showcase your company culture and allow job seekers to find available jobs. But does your site need an overhaul?
This Rally Webinar: How to Build a Talent Pipeline from your Careers Site will help you learn:
- Proven methods for encouraging talent to opt in to your talent community from your Careers Site
- Strategies for building a talent pipeline for hard-to-fill roles
- Techniques to nurture your community with automation
Featuring examples and pro tips from: Clinch.
8. [Ideabook] 8 Ways to Prepare for Tomorrow’s Talent
What’s next? It’s a question on the minds of recruitment marketers and other talent professionals everywhere. As the changes of the past few years have had time to take hold, we can begin to look around with some clarity and put together a game plan for attracting tomorrow’s talent. Candidates’ priorities and workplace expectations look very different than just a few years ago. Attracting today’s talent while preparing for tomorrow’s requires recognizing and adapting to these changes — among candidates generally but also specific talent audiences based on location, industry and job role.
This Rally Ideabook: 8 Ways to Prepare for Tomorrow’s Talent contains expert strategies and tactics from forward-thinking Recruitment Marketing practitioners. For practitioners and teams of all sizes, industries, backgrounds and experience levels, this ideabook gives you the tools, knowledge, tactics and real examples you need to create a future-proof Recruitment Marketing strategy!
Featuring examples and pro tips from: Equinix, TalentNet Media, Kindred at Home, Rally Recruitment Marketing, Ph.Creative, Appcast, CDW, Stories Incorporated, Clinch, Talemetry and The Muse.
9. [Video] The Candidate Experience Trinity: Tech, Process & People
Craig Fisher, Founder, TalentNet Media
Craig Fisher, one of the industry’s leading authorities on Recruitment Marketing, presents important strategies for how to optimize your LinkedIn profile so that it’s easier for candidates to find you, follow you and apply to your jobs, but there may be other ways you can link his talking points to talent networks too. Craig talks about how to merge tech, process & people together for a great candidate experience and Recruitment Marketing plan for your organization or your customer’s organizations.
This RallyFwd Video: The Candidate Experience Trinity: Tech, Process & People will help you learn:
- Why speed and flexibility rule
- New ways to amplify your brand
- Technology and human touch
Featuring examples and pro tips from: TalentNet Media
10. [Blog] How Giant Eagle’s Careers Blog Increased their LinkedIn Followers by 85%
Launching a careers blog takes content and an audience reading your posts. Julia Buchanan from Giant Eagle shares how they built their content strategy and then utilized LinkedIn to promote the posts, resulting in nearly 30,000 pageviews since June 2019.
This Rally Blog: How Giant Eagle’s Careers Blog Increased their LinkedIn Followers by 85% will help you learn how to create compelling content that you can use to keep your talent network interested and engaged with your employer brand.
Featuring examples and pro tips from: Giant Eagle
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This list of the top 10 Rally resources on talent networks is just the beginning. Search for “talent network” or “talent community” in the search bar at the top right of our website to discover even more resources on how to build and engage a talent network.
Remember, your talent network is made up of the candidates who have applied for your jobs or who have opted in to receive your recruitment communications. Building a talent network is a vital strategy to helping you achieve your hiring goals, because it allows you to recruit faster and cheaper from a database of talent that you have already paid to acquire.
Thanks to all of the practitioners and companies who have shared their pro tips and advice to Rally so that you can build and engage your talent network. You got this!