2022 has been quite a year! While it’s not quite over yet, you’re probably beginning to look forward to 2023 and planning how you’re going to approach all the new challenges and opportunities that are yet to come. In light of that, it’s a perfect time to clear your calendar for December 7, get out your notepad and settle into your comfy chair to watch our next RallyFwd Virtual Conference!
If you’ve skimmed the news lately, it’s pretty clear that the job market in 2023 will be just as hectic, transformative and challenging as 2022. And what’s become really obvious is that recruiting strategies of the past are just not adequate anymore. To stay competitive in talent attraction, practitioners will need to look for new approaches to reach talent through new strategies and channels. And the faster you get there, the more successful you’ll become in 2023, 2024 and beyond.
And RallyFwd on December 7th will help you do just that!
From developing a compelling employer brand to implementing innovative social and digital strategies and adopting cutting edge technologies, you’re going to learn best practices for promoting your company and jobs in an effective and agile way from expert, award-winning speakers who’ve been pushing the envelope and testing their ideas with great success.
Keep reading for a sneak peak at what you’ll learn from the speakers and sessions on December 7. Then make sure to register today for RallyFwd so you don’t miss a moment of the agenda and a chance to connect with your peers from around the world!
What to expect in talent attraction in 2023
Chris Forman, Founder and CEO, Appcast
If you’re confused about what to expect in 2023, you’re not alone! Between cooling economic indicators but still a red-hot talent market, it may seem hard to prepare for what’s to come.
Chris Forman, Founder and CEO of Appcast, will be sharing Recruitment Marketing Trends for 2023.
During this presentation, Chris will present data and insights to help you:
- Prepare for the unprecedented hot/cold talent acquisition environment that’s expected in 2023
- Talk about this anticipated environment with internal stakeholders
- Maintain support for a robust TA function
- Make sense of an ever-evolving TA tech landscape
How to take employee generated content to a whole new level
Leesha Bush-Anderson, Global Sr. Manager, Social Media, TTEC
Rebecca Brookson, Sr. Manager, Talent Acquisition Marketing and Communications, TTEC
Over and over, it’s been proven that talent audiences want to see what it’s really like to be an employee at your company. And the more authentic it is, the better!
Leesha Bush-Anderson and Rebecca Brookson from TTEC will be sharing how they turned National Intern Day into a week-long talent attraction strategy! They handed over their careers Instagram and TikTok channels to TTEC’s interns, who took over the channels and shared their stories and the opportunities made available to them through the internship program. This social media takeover strategy resulted in increased engagement on TTEC’s social media by 20%, not to mention lots of fresh interest in their intern program.
Leesha and Rebecca will tell the story of how this strategy came about, what they learned from the experience and how you can leverage your own interns and employees to provide a truly authentic view into life inside your company.
Enabling your most important Recruitment Marketing resource: creativity
Jana Luitjens, Sr. Recruitment Marketing & Employer Branding Specialist, Parexel
Jessie Summerfield, Talent Acquisition Marketing Manager, Advocate Aurora Health
While it’s easy to think that throwing money at a problem will solve it, that’s rarely the case! Often the most interesting and effective ideas are the ones that don’t require a lot of money and resources, but instead some creative thinking! And this approach is what’s setting the future of talent attraction apart from the past!
That’s exactly what Jana Luitjens, Sr. Recruitment Marketing & Employer Branding Specialist at Parexel, and Jessie Summerfield, Talent Acquisition Marketing Manager at Advocate Aurora Health, have done to find success this year.
Through their own creativity, consistency in their messaging and a multi-channel approach, they’ve built robust talent pipelines for their companies, which has been no easy feat! They’re in 2 of the hardest industries to recruit for right now: healthcare and pharmaceuticals.
Jana and Jessie will not only share examples of their campaigns, but also their process for measuring success to know what’s working and how to repeat it.
Why you need a careers blog to tell your employee stories
What is the most effective way to give candidates an inside view into your culture, values and employee experience? If you’re thinking “a careers blog,” then you’d be right! But starting one can seem like a daunting project to take on.
It doesn’t have to be!
Kristin Andreassi, Project Coordinator, HR Innovation & Experience at UPMC; Bethany Thiede, Sr. Experience Consultant, HR Innovation & Experience at UPMC; Grace Leuenberger, Visual Designer, HR Innovation & Experience at UPMC
At RallyFwd, the award-winning Recruitment Marketing team at UPMC will teach you how you too can create an effective Careers Blog strategy, whether you’re starting from scratch or taking your blog to the next level. Kristin Andreassi, Bethany Thiede and Grace Leuenberger from UPMC will share their process for building and scaling a Careers
Blog, one story at a time, and the marketing tactics they’ve used to turn their blog into a talent attraction magnet.
The future of employee generated content
Chris Woods, Employer Reputation and Recruitment Marketing Manager, Mars
Research shows that candidates trust what your employees say more than what companies say about themselves.
But what if you enabled your teams to do more? What if they became content creators, talking about your company culture from their unique perspective and in their own voice?
The future of employee generated content (EGC) is going beyond employees resharing corporate social media posts to creating their own content that gives an authentic view of their employee experience and connects directly with talent. At RallyFwd, Chris Woods from Mars will share how he took his EGC strategy to the next level by helping Mars’ Associates to build their own personal brands, and in the process, boosting talent attraction to the Mars employer brand.
Attracting diverse talent through employee referrals
Abigail Chambley, Director of Talent Acquisition, Mission
Most companies encourage and even incentivize employees for making referrals. It’s a great strategy (and a low-cost strategy!) for getting introduced to high-quality candidates quickly. At RallyFwd, Abigail Chambley from Mission will share the specific strategies she’s used to turn Mission’s employees into active recruiters. She’ll also share how this program has improved quality of hire with a 2-step incentive program, and how she has partnered with Mission’s employee resource groups (ERGs) to reach diversity hiring goals.
Whether you are at the beginning of formalizing your employee referral program or you’re ready to take your program to the next level, you’ll walk away from Abigail’s RallyFwd presentation with a blueprint that you can put into action right away.
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Are you ready to RallyFwd with us to take your talent attraction strategy to the next level? Join us for these sessions and more on Dec. 7 for the highest rated, free virtual conference focused on teaching you the latest Recruitment Marketing strategies.
We’re just days away from all the insights, ideas, networking and fun! Save your seat today. We can’t wait to see you at RallyFwd on Dec. 7!
