As you gear up for the year ahead (with all the successes and challenges that it may bring), it’s a great time to consider ways to realign your strategy, team and approach to hiring in the coming months.
To help you plan ahead, we want to share highlights from the top Recruitment Marketing blog posts from 2022. They each include lessons, ideas and pro tips that you can borrow from to get an edge in attracting talent this year.
No matter where you are in putting together your Recruitment Marketing strategy for this year, or what resources you have available, these 10 blogs will position you for success in 2023.
10. Women’s History Month: How to Make Your Social Strategy a Success
Holidays and special annual events are great opportunities to share your company culture, values and employees on social media, your careers blog and through email campaigns. For Women’s History Month, Lori shared her top pro tips (based on data from Rally Inside) for celebrating this event on your social channels. Highlighting successful examples of top strategies, this can be your go-to post for holiday and event celebrations throughout the year to come.
Celebrate Women’s History Month >
9. How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 2)
At May 2022’s RallyFwd Virtual Conference, VCA Animal Hospitals’ Ally Brown shared her playbook for a vibrant employee advocacy program. In the second part of a blog series about showcasing the people behind your products (which continues to be a winning approach to conveying life at an organization and engaging talent across your channels), we highlighted Ally’s solutions to common obstacles that employee advocacy programs often face. By managing these challenges, you can establish a successful employee advocacy program that brings the amazing people behind your products to the forefront.
An example of an advocacy hub where employees can come to learn about their company’s employee advocacy program, why they should be advocates and all the ways they can support the initiative.
8. Stay Competitive in 2022 with these 5 Employee Benefits
Employee benefits have continued to play an important role in competing for top talent (in fact, Rally Inside data shows that including messaging about open team roles paired with benefits information outperforms messages solely focused on job promotion when published on social media). One of our Recruitment Marketing Rising Stars at the 2022 Rally Awards, Ugo Nwankwo, offered 5 examples of employee benefits to help you standout in the marketplace.
7. How to Create a Recruitment Marketing Plan Leadership Will Love
2022 focused on proving your value to leadership and reinforcing the importance of Recruitment Marketing practices. In 2023, this work will be even more vital so that you can access the resources and support you need to be successful. In this post, we detail how to structure your Recruitment Marketing plan in a way that your leadership will understand and support.
An example of using the S.M.A.R.T. goals method to show how a Recruitment Marketing goal to drive 4,000 applicants is supporting the larger Talent Acquisition goal of filling 500 customer representative roles.
6. Why You Need a Recruitment Marketing Measurement Plan (And How to Make One)
A Recruitment Marketing Measurement Plan is a document that outlines the metrics that are important to track so that you can monitor, measure and analyze the effectiveness of your Recruitment Marketing strategy over time. The need for one has only gotten greater as economic uncertainties push companies to review and revise how they’re doing business (across the organization). Look back at this blog post to better understand what a Recruitment Marketing Measurement Plan is and how to create one.
The 3 key measurements of Recruitment Marketing’s impact that are often overlooked, from our New Way to Measure Recruitment Marketing webinar.
5. 5 Considerations for When Hiring your First Employer Brand Leader
If you’re looking to establish or expand your employer brand function this year, then you must refer to Kate Ryan’s post. Manager of Employer Brand at 1Password, Kate poses 5 important questions that everyone should consider before they post a job for this new position in order for the person selected for this employer branding role to be set up for success.
4. 3 Types of Employee Stories Proven to Help You Attract More Talent
As we’ve discussed (see #9 above), content highlighting your employees continues to appeal to and engage job seekers. But it can be overwhelming to conceptualize the best types of story to tell about your employees (especially using video). In this post, we share 3 types of employee stories proven to help you engage and attract more talent, based on advice from the storytelling experts at Stories Incorporated. Explore these tactics and examples to determine the best type of employee stories to be telling for your organization.
An example of a team story featuring AstraZeneca’s biopharmaceutical division (BPD).
3. 14 Ways the LGBTQ2+ Community Wants You to Celebrate Pride
This post is particularly close to my heart, since I wrote it. 🙂 To help you learn how to really position Recruitment Marketing content for Pride month (and throughout the year), I interviewed a number of people within the LGBTQ2+ community to find out what authentic support from a company looks like to them. Read what they had to say in order to develop DEI content that stands out and shows your company as a true ally.
2. The 3 Most Effective Ways to Differentiate Your Employer Brand
The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. But finding a channel that no other employer knows about is rare. That’s why differentiating yourself in your messaging and content is so important in order to be noticed among your talent competitors. Review this blog post to learn 3 of the most effective ways you can establish your employer brand as something unique in order to rise above the noise.
Rally’s Lori Sylvia being featured on Social Talent’s podcast, The Shortlist, and discussing ways to differentiate your employer brand as a way to future-proof your Recruitment Marketing strategy.
1. 5 Surprising Shifts in Talent Attraction in 2022
Our top blog post from 2022 was based on analysis of the hundreds of practitioners using our Rally Inside Recruitment Marketing tool. While there have been shifts in the talent market since then, this post includes 4 recommendations to optimize your Recruitment Marketing strategy, and they still hold true for 2023. From creating a strategy that allows you to be agile to doubling down on your employer brand messaging (also see #2 above), this post will set you up for success no matter how the market changes over the next year.
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These top articles from 2022 all continue to ring true. From making data-driven decisions to strengthening your employer brand, each of these posts can help guide your Recruitment Marketing strategy for 2023 and make a real impact in attracting talent in 2023. If you haven’t already, be sure to join the Rally community for even more content in the future from our growing community of expert leaders and practitioners.
