It’s our honor to announce the 2023 Rally® Awards winners! The Rally Awards is a global competition that recognizes and celebrates excellence in Recruitment Marketing and employer branding practices by individuals and teams who work in-house at employers. Now in its fourth year, the Rally Awards program uncovers new best practices in using social media, content marketing, digital marketing and brand building to attract top talent, and helps advance the practice of Recruitment Marketing by sharing these innovative strategies with our community of 45,000 professionals.

Thank you to our expert panel of accomplished practitioners for judging the 2023 Rally Awards. Their experience, knowledge and time makes this program possible. This year’s judges were:

• Charlotte Jones, Recruitment Marketing Leader
• Kandi Hardy DeRenzis, Talent Brand Manager, Capital One
• Münteha Mangan, Chief of Employer Branding, Turkish Aerospace
• Catherine Graul, Associate Director of Recruitment Marketing, Wycliffe Bible Translators USA
• Ugo Nwankwo, Marketing Manager, Employer Brand, Amazon Web Services
• Jessica Summerfield, Talent Acquisition Marketing Manager
• Chris Woods, Senior Regional Employer Reputation Manager, Mars
• Carrie Corcoran, Senior Employer Brand Manager
• Ally Brown, Employer Brand Manager, VCA Animal Hospitals
• Jonna Sjövall, Global Head of Employer Branding and Recruitment Marketing, UBS

There were a lot of judges this year, and that’s because we had the most submissions ever in the 4 years that we’ve been producing the Rally Awards. The judging criteria varied according to the category, but in general the judges were looking for strategy, quality, innovation and results. In the coming weeks and months, we’ll be sharing examples of their winning work here on the Rally Recruitment Marketing blog to inspire practitioners everywhere.

2023 Rally Award Winners

And now… please congratulate the winners of the 2023 Rally Awards!

Best Careers Social Media Channel

First Place: Activision Blizzard — “Bringing Life at Blizzard Entertainment ‘Back to Life’”

Best Employer Brand Video

First Place: UBS — “Junior Talent Campaign for APAC”

Second Place: Citadel — “What If”

Best Use of Employee Generated Content

First Place: Kyndryl — “Kid to Kyndryl Employee Activation Campaign”

Best Talent E-Newsletter

First Place: Intel — “Engaging Key Talent Segments Through Employee Stories”

Best Use of Organic Social Media in Recruitment Marketing

First Place: Fiverr — “#MyNewTitle Employer Brand Campaign”

Second Place (tie): PetSmart, Meghan Rozman & Tabatha Phillips — “Loving #LifeAtPetSmart”

Second Place (tie): Northrop Grumman — “Overheard at Northrop Grumman”

Best Use of Paid Social Media in Recruitment Marketing

First Place: UBS — “Targeting tech firms with layoffs”

Second Place (tie): Northrop Grumman — “Overheard at Northrop Grumman”

Second Place (tie): Westpac, Elizabeth Clerke and Craig Richards — “Engineers make life better”

Best Use of Video in Recruitment Marketing

First Place: Booz Allen Hamilton — “Be the Future Video Series”

Second Place (tie): Nestlé USA — “Out of the Box | Innovating What’s Next in Pizza”

Second Place (tie): Citadel — “Extraordinary Colleagues – Joon”

Best Recruitment Marketing Campaign (Large Team)

First Place: Northrop Grumman — “Overheard at Northrop Grumman”

Second Place (tie): ChenMed — “ChenMed’s Transformative Care Recruitment Campaign for Physicians”

Second Place (tie): Boston Consulting Group — “Beyond is where we begin”

Third Place (tie): Labcorp — “Work that benefits others”

Third Place (tie): Levi Strauss & Co., Anthony Jones and Antonio Stephens — “Levi Strauss and Co. Behind The Seams Campaign”

Best Recruitment Marketing Campaign (Small Team)

First Place: Henkel — “Authenticity + Reachability = Success: Henkel’s Equation for Attracting Manufacturing Talent in a Competitive Market”

Best Content Marketing Program

First Place: ChenMed, Jess Almodovar — “ChenMed Content Marketing Recruitment Program”

Second Place: Kyndryl — “Kid to Kyndryl Employee Activation Campaign”

Best Employer Brand Launch

First Place: Activision Blizzard — “Rebuilding The Legacy of Activision Blizzard King”

Second Place (tie): Sevita Health, Denise Feldman — “Sevita’s Employer Brand Launch”

Second Place (tie): ADT, Madisyn Bloom, Amber Weaver & Kayla Branham — “At ADT, You’re Entrusted With Tomorrow”

Best Use of Recruitment Marketing Technology

First Place: Baylor Scott & White Health — “Talent CRM, powered by Phenom”

Recruitment Marketing Rising Star

This distinguished award is given to a practitioner with between 1 to 3 years of experience in a full-time Recruitment Marketing or employer branding role. The award recognizes an individual who has already made an impact by helping to transform talent acquisition strategy at their company into one that’s brand-led and marketing-driven, distinguishing this person as a future leader in our profession. Two practitioners were named Recruitment Marketing Rising Stars this year!

Whitney Wallace, Baylor Scott & White Health

Mary Elizabeth Colton, Dollar General

Recruitment Marketer of the Year

This prestigious award is presented to the practitioner who serves as a role model for raising up our entire profession and who has distinguished themselves through extraordinary leadership, business impact and pioneering work in Recruitment Marketing and employer branding.

Liz Gelb-O’Connor, ADP

2023 Rally Awards Ceremony

The 2023 Rally Awards ceremony was streamed live over LinkedIn on April 20, 2023. You can watch the ceremony on demand:

To all those who nominated a colleague, customer or client, thank you. With your support, the Rally® Awards can continue recognizing, honoring and lifting up Recruitment Marketing and employer branding practitioners everywhere!

To learn more about the Rally Awards and find out how to apply for the 2024 competition, visit RallyAwards.com.