In 2023, employers continue to face a highly competitive labor market. Even with news of some sector layoffs, many industries face ongoing staffing shortages, putting increasing pressure on business operations and stifling potential growth. With the U.S. unemployment rate relatively unchanged over the past year at 3.5%, employers need a strong employer brand that differentiates their employee experience and the know-how to embrace new strategies and channels to attract passive talent to their company. The question is, how do you recruit people who aren’t actively looking for a job?
This is what we’ll show you at our RallyFwd Virtual Conference on May 10, 2023. These award-winning speakers and industry thought leaders will share their expert strategies to help you stand out from your talent competitors and gain a recruiting advantage. Read on to meet the speakers and see what you’ll learn at RallyFwd on May 10. And don’t forget to save your seat by registering here >
Meet the Speakers for RallyFwd May 2023
Reimagining Early Careers Recruitment
A musical designed to attract talent in elementary school? It was a bold idea that Münteha Mangan pitched to the leadership at Turkish Aerospace. The company already had an early careers talent program designed for students in university, but with high competition for engineering talent within Turkey, the company wanted to expand its reach to high school, middle school and even elementary school.
At RallyFwd, Münteha will inspire you to dream big and reimagine talent attraction strategy at your company. He’ll share how he gained stakeholder support, lessons he’s learned along the way and what he thinks is the future of early careers recruiting.
Global Talent Acquisition with Local Impact
Whether your company has 2 locations or 200, a certain degree of your recruiting strategy needs to be localized. But when all of your recruitment efforts are decentralized, there is a missed opportunity to connect your employees to a larger story that could impact both talent acquisition and retention.
At RallyFwd, Robin Dagostino, Senior Director of Employer Branding & Marketing at Boston Consulting Group (BCG), will take you inside the reimagining of BCG’s talent acquisition strategy, including its new employer brand campaign and the impact it’s had on both talent attraction and employee engagement. Spoiler alert: The campaign resulted in a 90% improvement in visit-to-apply conversion rates, and 84% of BCG employees strongly agree that the campaign illustrates the incredible accomplishments of their team.
Big Recruitment Ideas that Get Results
Recruiting skilled talent poses many challenges, especially when there is a labor shortage in your industry and your company is relatively unknown. This was the challenge faced by Labcorp in Madison, Wisconsin. Its drug development business, formerly Covance, was well known in the Madison area, but after a corporate rebrand to Labcorp, the company wasn’t widely recognized. On top of that, labor shortages in healthcare made it difficult to find skilled talent for positions in research science and nursing.
Kelsie Johnson, Associate Director of Employer Brand and Talent Marketing at Labcorp, will help you apply the principles of her Recruitment Marketing campaign strategy to recruiting in your city or town. She’ll walk you through how to determine the right tactics for your company, whatever budget you have available. You’ll be inspired to try new approaches that will attract talent to your local career opportunities.
Reimagined Job Advertising
As any recruiter knows, one of the keys to successful hiring outcomes begins with attracting the right talent through your job ads. When done right, they can build a solid pipeline of qualified candidates for open roles. However, when they are done wrong, you can end up with too many unqualified candidates or simply not enough applications.
The good news is, creating an effective job advertising strategy does not need to be complicated.
With just a few adjustments, any recruiter can post job ads that target the right people, in the right places, at the right time.
Join Appcast’s VP of Programmatic Strategy, Kyle Leigh, and Solutions Architect, Lauren Cala, to learn how the labor market could be impacting your ability to attract candidates, why your current job ads might not work, strategies and tactics to improve them, and tools that can help.
Reimagining Employee Generated Content
Sharing the stories of your employees is one of the best ways to attract candidates to your company culture and values. But what if your company culture is yet to be defined? That is the challenge Kyndryl faced when it became an independent IT Services company spun off from IBM. The company needed to establish a sense of belonging among their team members and reintroduce what it stood for to the world.
At RallyFwd, Lisa Kay Davis, Association Director of Global Social Media at Kyndryl, will help you reimagine what employee stories and employee generated content (EGC) can be and how this strategy can both build company culture as well as attract talent. You’ll learn about the Kid to Kyndryl campaign, in which Kyndryl employees took to LinkedIn to share how their childhood interests have manifested into their current roles at the company.
Reimagined Job Alerts that Convert More Careers Site Visitors
At RallyFwd, Sam Fitzroy from Dalia will present how to get more qualified applicants and increase job advertising ROI by transforming your careers site into an e-commerce-like experience.
Today, 95% of careers site visitors don’t convert into applicants. This slows time-to-fill, increases cost-per-hire and makes job advertising less efficient. Sam Fitzroy will give you a demo of Dalia and show you how SMS and email remarketing can be used to re-engage job seeker traffic, increase qualified applicant flow and lower job advertising spend. You’ll learn how to:
- Reduce your cost-per-applicant and cost-per-hire
- Maximize conversions of job seeker traffic
- Re-engage candidates with SMS and email job marketing
- Steps for lowering your job advertising spend
Attracting Diverse Talent through Authenticity
The most effective employer brands are built on authenticity. Candidates are more informed and savvier than ever before, and they can quickly spot insincerity or inauthenticity in your Recruitment Marketing and employer brand messaging. This is especially true when it comes to diversity, equity and inclusion (DEI). In today’s age of transparency, when practically anything that a candidate may want to know about a company is a click away, an employer’s commitment to diversity must be true and visible.
At RallyFwd, Bethany Mason from Dell Technologies will share her strategy and examples for building an authentic employer brand identity and reputation that attracts and retains diverse talent for long-term success.
How to Embed and Operationalize DEI into your Talent Strategy
Join Roselle Rogers, Executive Director of DEI Strategy at Circa, to learn effective strategies that will help you attract, retain and engage diverse talent. Roselle will explain the current market forces that are making diversity a top priority and a top recruiting challenge for employers. You’ll learn strategies for:
- Diversifying your candidate pipeline
- Specific sources and channels to reach diverse talent
- How to ensure a fair and unbiased selection process
In addition to learning from these expert speakers on May 10th, you’ll gain exclusive access to a technology showcase featuring product demonstrations that will help you create a digital candidate and employee experience.
These demos featuring RallyFwd sponsors will enable you to dig deeper into new technologies and solutions that can help you compete for talent in 2021 and beyond.
- Appcast — Programmatic Job Advertising Platform
- Circa — Diversity Recruiting Solution
- Dalia – Recruitment Marketing Software
SHRM and HRCI credit
By attending RallyFwd, you can earn 2.5 professional development credits (PDCs) from SHRM and HRCI.
Let’s RallyFwd together!
Are you ready to RallyFwd with us to reimagine your talent attraction strategy and how to recruit passive talent? Join us for these sessions and more on May 10, 2023, for the highest rated, free virtual conference focused on teaching you the latest Recruitment Marketing and employer branding strategies.
Register today to save your seat. We can’t wait to see you at RallyFwd on May 10th!