As 2024 nears, the talent acquisition industry is bracing for another year of challenges and opportunities. Will the new year bring ease to the competitive hiring market, or will it demand even greater agility from recruiting teams? Will the allure of remote work persist among candidates and employees, or will the corporate office make a resounding comeback? And what will happen with the economy and inflation? This is the time of year for reflection and looking ahead as we create our 2024 HR and TA strategies and hope we’re making the right decisions to keep pace with the rapid changes taking place around us. That’s why our ability to adapt and innovate has never been more crucial, and it’s why we always end the year by gathering the Rally community together for our RallyFwd Virtual Conference—the largest and highest rated virtual conference in our space!
At RallyFwd on December 6, 2023, our amazing lineup of expert practitioners and industry leaders will look at the latest trends in recruiting, Recruitment Marketing and employer branding and will inspire you with award-winning strategies that you too can implement, whatever your industry or budget. The event will empower you to not just navigate 2024 but to build the skills you need to lead the transformation in talent acquisition at your organization. From the economic undercurrents affecting the labor market to the technology innovations reshaping our recruitment processes and candidate experience, RallyFwd will prepare you for what lies ahead. This isn’t the time to just keep up with the changes; now is the moment to lead the change and future-proof your career, and that’s what we have in store for you at RallyFwd!
Read on for a sneak peek at what you’ll learn from the speakers and sessions on December 6. Then make sure to register now for RallyFwd so that you don’t miss a moment of the agenda and a chance to connect with your peers from around the world!
Labor Market Trends and Predictions: Your Compass for 2024
Andrew Flowers, Labor Economist, Appcast
Andrew Flowers, expert Labor Economist from Appcast, will navigate us through the expected labor market trends of 2024 and how you can innovate your talent acquisition strategy. His session will make sense of the market dynamics of 2023 and help you prepare for potential market shifts in hiring next year. From the impact of remote work policies on commercial real estate to sector-specific hiring temperatures, Andrew’s insights will serve as a compass for those looking to build a data-informed talent acquisition and Recruitment Marketing strategy in 2024.
In this insightful and high-energy start to RallyFwd, you’ll learn:
- The current state of the labor market and how it impacted recruiting in 2023
- Insights into hiring for 2024 and whether it will finally become easier for recruiters to find and attract candidates
- How hiring and recruiting will vary by industry, highlighting which sectors will begin heating up and which will remain cool
- The impact of work from home or return to office options on commercial real estate
- Ways that employers can innovate their talent acquisition strategies to stay ahead of the labor market changes
The Art of Possible: Crafting the Future with Booz Allen
Julie Tuleya, Global Candidate Engagement & Content Manager, Booz Allen
Phyllis Badgett, Global Candidate Attraction Lead, Booz Allen
Innovation is not just a buzzword at Booz Allen; it’s a mantra that has propelled their Candidate Attraction & Experience team from a nascent duo to a powerhouse of 20. The fierce demand for cleared technical talent, combined with the future of work and shifting candidate expectations, has pushed Booz Allen to mature its talent attraction approach into a framework that allows the organization to build a measurable attraction strategy that closely aligns with business goals, integrates the employee value proposition and meets the diverse demands of the organization.
At RallyFwd, you’ll hear from Booz Allen’s Julie Tuleya, Global Candidate Engagement & Content Manager, and Phyllis Badgett, Global Candidate Attraction Lead, who will present how you can:
- Structure your organization to evolve and deliver innovatively
- Partner with leadership on selling the art of the possible
- Lead with data in your targeting to deliver results
Whether you’re a talent attraction, employer brand or Recruitment Marketing professional starting out in your career, or someone who is leading a team, you won’t want to miss this discussion with these innovators leading the way at Booz Allen, a 2023 Rally® Awards™ 1st Place Winner for Best Use of Video in Recruitment Marketing.
ChenMed’s Visionary Approach to Healthcare Recruitment
Claudia Lascano, Senior Marketing Manager for Physician Recruitment, ChenMed
Jess Almodovar, Senior Content Marketing Manager, ChenMed
The quest for top healthcare talent is a formidable one, and ChenMed’s Claudia Lascano and Jess Almodovar are no strangers to its intricacies. Their innovative and Rally Award-winning Recruitment Marketing strategy transcends traditional marketing, engaging potential recruits through multi-touch campaigns and content that resonates. At RallyFwd, Claudia and Jess will share how they harnessed internal referrals and employee advocacy to build a workforce dedicated to transforming primary care.
You’ll learn about the messaging and content strategies they used to humanize healthcare and connect with prospective talent on a personal level. Jess and Claudia will take you into their strategy, including awareness advertising, lead generation, thought leadership and content promotion, which yielded remarkable results. You’ll walk away ready to create content that aims to educate and engage, ultimately transforming your organization’s talent strategy for the better.
Brand Influence: The New Currency in Employer Branding
Nicole Parish, Global Attraction Experience Manager, Qualtrics
How do you measure the impact of your talent attraction and employer branding efforts? At RallyFwd, Nicole Parish, Global Attraction Experience Manager at Qualtrics, will introduce Brand Influence as the definitive metric that bridges the elusive gap between employer brand and tangible outcomes. She’ll present a blueprint for quantifying the impact of brand strategies at each funnel stage, offering a new lens through which recruitment marketers can view and validate their work.
Using systems available to many employer brand teams, you’ll be able to understand the measure of Brand Influence and map program KPIs to your impact on the topline metric.
Nicole will show you:
- The concept of Brand Influence in the context of employer branding
- How to quantify the impact of your employer brand work on every stage of the recruitment funnel
- Ways to measure your own Brand Influence using readily available systems
- Steps to align your program KPIs with the impact on the topline Brand Influence metric
Attendees will leave armed with the knowledge to measure, align and advocate for their employer branding initiatives with newfound confidence!
Igniting an Employer Brand that Inspires… and Lasts
Annette DeHaven, Recruitment Marketing Account Director, Ph.Creative
Charlotte Marshall, Director of People Branding, Intuitive
In today’s dynamic and highly competitive talent market, it’s crucial to stand out and make an impactful impression with top candidates—and with your own employees. This RallyFwd session, led by Charlotte Marshall, Director of People Branding at Intuitive, and Annette DeHaven, Account Director at Ph.Creative, will share how they activated Intuitive’s new employer brand in creative and compelling ways that ensured adoption of the brand internally and expanded its reach externally.
Together, Charlotte and Annette will use examples from the Intuitive campaign to illustrate how internal activation can help attract and retain top talent. Whether you’re an industry veteran or a newcomer to the field, you’ll walk away with actionable insights and innovative strategies to enhance your employer brand and outshine the competition in the talent market of 2024.
Don’t miss out on this opportunity to learn from two of the industry’s most experienced and respected employer brand professionals at RallyFwd!
Embracing the AI Revolution in Recruitment Marketing with Lori Sylvia
Lori Sylvia, Founder & CEO, Rally
AI isn’t coming—it’s here, reshaping recruitment for every employer, every practitioner and every job seeker. From sourcing candidates and automating tasks to delivering personalized candidate experiences and predictive analytics, we’re on the cusp of an AI revolution. Are you AI-ready?
In this Closing Keynote at RallyFwd, Lori Sylvia, the visionary Founder & CEO of Rally, will explore the future of AI in our industry and what it means for your strategy, your skills and your career. Lori will present how AI is revolutionizing Recruitment Marketing, employer branding and talent attraction, and will address critical questions such as: How can you integrate AI into your day-to-day work, while boosting your value as a professional? How can AI give you greater insights and deliver better results, while building your skill-set and know-how? And, importantly, how can you prepare yourself and your team for this AI-driven future?
As an industry leader who’s been on the forefront of Recruitment Marketing, Lori will offer a unique perspective on these emerging trends and their implications for the future of our industry, plus share practical guidance on integrating AI into your strategy and cultivating the skills needed to navigate this new landscape. You’ll learn:
- How AI is transforming talent acquisition and Recruitment Marketing, and what this means for your strategy.
- The impact of AI on employer branding and talent attraction, and how to capitalize on these changes.
- Practical tips for preparing yourself and your team for the skills needed in the AI-driven future of recruitment.
- How to drive change and lead your organization as AI becomes an integral part of the recruitment process.
- Key considerations for leveraging AI ethically and effectively in how you attract, engage and recruit talent.
Don’t miss out on this empowering session. It’s time to get AI-ready!
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RallyFwd is more than just a virtual conference; it’s where the Rally community converges to learn about new strategies and tools that will redefine recruitment in 2024 and beyond. So join us on December 6, 2023, to learn about the innovations coming to talent acquisition, Recruitment Marketing and employer branding. Whether you’re at the beginning of your career or leading your organization’s talent strategy, this is your event and your tribe.
We’re just days away from all the insights, ideas, networking and fun! Save your seat today. We can’t wait to see you at RallyFwd on Dec. 6!
