Top Recruitment Marketing Strategies to Kickstart 2025: RallyFwd is here December 11!

As 2025 approaches, talent acquisition is set to enter a new chapter with exciting opportunities—and challenges—in this dynamic labor market. With changing candidate expectations, rapid advancements in technology, and a competitive hiring landscape, the time has never been more critical for talent acquisition leaders to sharpen their strategies and stay ahead of the curve. That’s why the Rally community will come together once again for RallyFwd on December 11, 2024! Our free virtual conference is your ticket to dive into these shifts head-on, equipping you with the latest insights, tools, and inspiration to thrive in the year ahead.

RallyFwd has earned its place as the most highly recommended event of its kind, drawing over 20,000 practitioners since 2018 who know the value of staying at the forefront of talent strategy. With 99% of attendees saying they’d recommend our event to a colleague, RallyFwd is the place where cutting-edge tactics meet real-world impact, and will be sure to help you elevate your approach for 2025.

This year, our agenda is packed with sessions from industry pioneers at companies like Sheetz, Resideo, Morley, Samsung Semiconductor, and Google Fiber. Industry leaders and experienced practitioners in Recruitment Marketing, Employer Branding, and Talent Acquisition will share how they’re overcoming today’s talent challenges and shaping the future of hiring, including exclusive insights on building resilient employer brands, creating engaging company cultures, and empowering modern recruitment strategy through AI. You’ll get actionable takeaways and fresh ideas that you can implement immediately, making it easy to start 2025 with new ways to inspire your team, boost your brand, and streamline your recruitment process.

So, grab your notebook, bring your questions, and get ready to be energized by RallyFwd’s engaging sessions, product demos, and live Q&As. Whether you’re looking to stay ahead of industry trends, connect with our global community, or simply find fresh ideas that keep your strategy dynamic, RallyFwd will leave you ready to lead the way in 2025.

Read on for a sneak peek at what you’ll learn from the speakers, and then register today and make sure you’re prepared to conquer the future of talent acquisition!

Learn from the Best: RallyFwd’s Dynamic Speaker Lineup

Making Sheetz Happen: Elevate Your Strategy and Your Career in 2025

Megan Claar, Recruitment Marketing & Employment Brand Manager, Sheetz

Megan Claar is proof that creating your own career path can lead to extraordinary results. At Sheetz, Megan built a powerful recruitment marketing team from scratch, using data and strategy to gain buy-in from executives. In her session, Megan will share her journey and reveal her playbook for turning vision into reality.

What you’ll learn:

1. How to define success metrics that demonstrate recruitment marketing’s impact.
2. Strategies for building executive support for your talent initiatives.
3. Tips for overcoming budget and resource challenges to scale your efforts.

Beyond Boundaries: How to Attract the Talent of Tomorrow

Gus Ford, Global Leader, Employer Brand and Marketing, Resideo

Gus Ford’s session will guide you in reimagining your EVP to engage emerging talent segments and reshape your recruiting strategy. Whether targeting tech talent or digital innovators, Gus has strategies for telling authentic brand stories that attract new candidates.

What you’ll learn:

1. Ways to adapt your EVP to attract non-traditional talent segments.
2. Techniques for crafting compelling brand messaging that resonates with new audiences.
3. Best practices for identifying and utilizing the right channels for talent attraction.

The AI Advantage: Enhancing Your Recruitment Marketing Impact

Lesley DeWitt, Recruitment Marketing Manager, Morley

AI is rapidly reshaping the recruitment landscape, and Lesley DeWitt is here to show you how to make the most of it. Learn how she uses AI to streamline her recruitment marketing, improve productivity, and deliver better results faster.

What you’ll learn:

1. Practical ways to integrate AI into daily recruitment marketing tasks.
2. Methods to automate repetitive tasks and free up time for high-impact projects.
3. Strategies for making data-driven decisions using AI-enhanced insights.

Crafting a Career in Recruitment Marketing: Insights from Rising Stars

Sarah Osborne, Sr. Recruitment Marketing Specialist, Mutual of Omaha

Ugo Nwankwo, Recruitment Marketing Manager, GM Financial

Sarah and Ugo are rising stars in recruitment marketing, having crafted their career paths with creativity and measurable results. Learn how they gained influence, found mentorship, and positioned recruitment marketing as a key driver for business success.

What you’ll learn:

1. How to define and elevate your role within a growing field.
2. Tips for building partnerships and gaining executive buy-in.
3. Strategies for showcasing the impact of recruitment marketing on business goals.

Culture Kickstart: Elevating Employee Engagement

Cassandra Allen, VP, People Operations, Bluewave Technology Group

Creating a culture of connection and engagement starts with an impactful onboarding experience. Cassandra Allen will reveal how Bluewave is making this happen through initiatives that build camaraderie and empower employees to feel part of a vibrant, inclusive culture from day one.

What you’ll learn:

1. Creative approaches to onboarding that reinforce company values and build connections.
2. How to boost employee morale with recognition programs like the “Internal Good News” video series.
3. Tips for establishing an effective Buddy Program to support new hires.

Building an Employer Brand that Resonates from the Inside Out

Katerina Le, Talent Marketing Manager, Samsung Semiconductor

Katerina Le has mastered the art of building an employer brand that fosters trust and connection, both internally and externally. In her session, she’ll share how to align your brand with your company’s values to create a lasting impact on employees and candidates alike.

What you’ll learn:

1. Steps to stabilize internal sentiment and drive cohesive brand alignment.
2. Techniques for fostering transparent, impactful communication with employees.
3. Methods for building an employer brand that appeals to both candidates and current employees.

From Startups to Scaleups: Mastering Talent and Culture at Every Stage

José Cong, Chief People Officer, Humane

Ben Abear, Sr. Manager, Recruiting Operations, Google Fiber

José and Ben bring insights from their journeys shaping culture and talent strategies at fast-growing companies. Learn their secrets for building scalable recruiting programs and people operations that grow with your organization.

What you’ll learn:

1. How to create a resilient recruiting program that adapts to growth.
2. Tips for enhancing candidate experience at every stage of the hiring process.
3. Strategies for fostering a culture that supports both startups and scale-ups.

Get Ready to Transform Your Talent Strategy in 2025

So, are you in? Think of all the strategies you’ve gathered from RallyFwd in the past—ideas that reshaped your approach, sparked new ways to attract talent, and gave you tools to lead with confidence. That’s why you can’t miss the event on December 11, because this time, we’re diving even deeper into Recruitment Marketing, Employer Branding and Employee Engagement to help you gear up for 2025.

If you’ve found value in RallyFwd before, come join the fun once again to help set you up for success in 2025. Best of all, it’s free to attend, so save your seat now and prepare to leave inspired, equipped, and ready to make your mark in talent acquisition!