Rally™ Recruitment Marketing Launches, Inviting Recruiters and Marketers to Share Ideas, Advice and Reviews to Lead the Future of Talent Acquisition
New Online Community Forum Garners Support from HR and Marketing Pioneers and Leading Technology Providers to Bring Marketing Best Practices to Recruiting
Boston – September 27, 2017 – A new online community forum is bringing together recruiting and marketing professionals to help their companies recruit today’s socially engaged and digitally connected candidates. Rally™ Recruitment Marketing is crowd-sourcing the best ideas, expert advice and product reviews from Human Resources, Talent Acquisition and Marketing practitioners, so they can adopt new strategies and technologies that will advance their careers and give their companies a recruiting edge.
There’s a major shift happening in how people look for jobs. Today’s candidates discover employers the same way consumers find restaurants: searching online and getting recommendations. Marketers need to communicate with candidates, not only customers, and recruiters need the same know-how as marketers to break through the noise. Those lacking skills in employer branding, digital marketing and social media will lose the war for talent, putting their careers and their companies at a disadvantage.
Traditional resources in B2C and B2B marketing don’t address the unique audience of candidates and the process of recruiting. In addition, resources in HR and TA aren’t keeping up with new tactics like SEO and PPC or teaching the skills needed to use new technologies such as candidate relationship management (CRM) systems and recruitment marketing platforms (RMPs).
To address this need, Rally will advance the emerging practice of Recruitment Marketing with:
- Expertly written content to Learn how to attract and engage candidates, for beginners and professionals, for Fortune 500 companies to small businesses
- Community-created Blog that allows practitioners to share what they’ve learned as well as rate the strategies and resources that they’ve found most valuable
- Practitioner-only forum where members can privately Ask the Community and RallyRM Mentors questions about Recruitment Marketing – RallyRM Mentors are an esteemed group of Recruitment Marketing pioneers ready to share their tips and advice
- Educational product Demos to explore new technologies that could provide an advantage
“There’s a widening gap between what candidates expect, what businesses need and what Recruiting and Marketing deliver – but we can solve this challenge by bringing the expertise of recruiters and marketers together,” said Rally Founder Lori Sylvia. “Recruitment Marketing is a new discipline that can bridge this gap, bringing a creative- and analytics-based skillset to promoting a company as an employer. Rally’s mission is to grow the size and skill level of the Recruitment Marketing community by attracting more marketers to recruiting and ‘upskilling’ more recruiters with marketing acumen, to boldly and confidently lead their companies forward.”
Free Resources for Professional Development – Inaugural Sponsors
Rally has received industry-wide endorsements from leading technology and service providers that support Rally’s mission to bring marketing practices to recruiting. The Rally community is open to everyone, thanks to five inaugural sponsors: Clinch, Stories Incorporated, The Muse, TMP Worldwide and Workable.
Wide Industry Support for Rally
In addition to Rally’s Sponsors, 14 more recruitment marketing technology vendors are supporting the community by sharing Rally’s educational content with their customers and followers: Appcast, AppVault, Beamery, CareerArc, Glassdoor, gr8 People, iCIMS, NextWave Hire, Phenom People, Recruitics, SmashFly, Symphony Talent, Talentegy and Yello. Read below to hear what Rally sponsors and supporters are saying.
To learn more about Rally Recruitment Marketing and to join the community, visit https://rallyrecruitmentmarketing.com.
Rally™ Recruitment Marketing is an online community forum where the best Recruitment Marketing ideas are learned and shared to educate and empower you to lead the future of talent acquisition. Rally with us at https://rallyrecruitmentmarketing.com.
Liza Colburn, Crescendo Comm. firstname.lastname@example.org, 781-562-0111
“Recruiters need to think – and use technology – like marketers in order to make the candidate experience highly personalized. A poor candidate experience risks not only missing out on recruiting the best talent, but turning neglected candidates into brand detractors, damaging the business overall,” said Patrick Doyle, Co-founder at Clinch. “With new technologies emerging all the time, it’s more important than ever for TA to have a trusted source to cut through the buzz and find actionable solutions. Rally will provide an invaluable resource for recruiters to learn from their peers about the strategies and technologies that are truly effective for personalized recruiting of today’s candidates.”
“Today’s candidates want to read more than a job description. They want to know what an employer stands for and what it’s really like to work there,” said Lauryn Sargent, Partner and Co-founder of Stories Incorporated. “We believe that the recruiting challenge is also a marketing challenge, and that marketing strategies will play a key role in the future of recruiting. We’re proud to sponsor Rally’s mission to bring skills like storytelling and content marketing to talent acquisition, to help employers become authentic communicators of their brand value and differentiate themselves among the competition.”
“As the talent acquisition landscape continues to evolve, it’s more important than ever for HR professionals to adopt marketing best practices,” said Kathryn Minshew, Founder & CEO at The Muse. “We’re here to make the world of work more human and we want to help companies tell their employer brand story in a way that’s authentic and meaningful. Rally Recruitment Marketing is strongly aligned with our mission and we’re thrilled to support them as they share best practices and insights to stay ahead of the curve.”
“Through working with market leaders in every industry, we’ve learned that successful CEOs understand that their employer brand is just as important as their corporate brand. Recruiting is the responsibility of the entire C-suite, if not the entire company, and CEOs expect that their Marketing and HR teams are working together to help the company attract the best talent,” said Michelle Abbey, President and CEO of TMP Worldwide. “HR and TA leaders that adopt this mindset and not only partner with Marketing but learn from them will position their careers and their companies for growth. Through Rally, the Recruitment Marketing community has the opportunity to come together to lead that change.”
“With the U.S. unemployment rate the lowest it’s been in 20 years, companies of every size in every industry have key jobs going unfilled. Recruiting quality candidates will require new technology to provide a better candidate experience and improve the process. But it also will require new recruiting strategies for identifying candidates earlier and nurturing relationships over time,” said Nikos Moraitakis, CEO of Workable. “Rally addresses this critical need by giving talent acquisition professionals the skills to market their employer brands and communicate with candidates at the top of the recruiting funnel, so they can help their employers compete for and win talent in the NEXT 20 years.”
“Everyone in talent acquisition knows that post-and-pray doesn’t work, but the entire profession is in transition right now trying to figure out how these new marketing strategies and technologies apply to recruiting. We believe Rally is coming at the right time—to help share proven marketing tactics and tools with recruiters so they can modernize their approach,” said Rob Green, VP of Marketing at Appcast.
“Marketers have been using sophisticated tools to measure engagement and conversions across the entire customer journey, and similar capabilities are now available to Recruitment Marketers to measure the candidate journey,” said Tom Daly, Founder and CEO of AppVault. “Rally will enable talent acquisition professionals to learn the principles needed to master these new recruiting tools and deliver a best-in-class candidate experience.”
“The companies that are succeeding in the current labour market are employers that are treating candidates like customers. We’re excited to support Rally’s mission to bring the customer marketing practices to the recruiting process,” said Ben Slater, VP of Growth at Beamery.
“In an increasingly social and mobile world, organizations that aren’t able to speak to talent through their channels on their terms will be left behind,” said Yair Riemer, Chief Marketing Officer at CareerArc. “A modern recruiter is now a social recruiter. The Rally Recruitment Marketing community will be a great resource for talent acquisition professionals to learn what social recruiting strategies work so they can better compete for today’s candidates.”
“Creating a compelling recruiting message that differentiates your company and reaches the right candidate audience is becoming more and more difficult in today’s competitive recruitment landscape. Recruiters are searching for the best ways to attract talent through new social and digital channels, and increasingly are turning to corporate marketing practices,” said Alicia Garibaldi, Associate Director of B2B Marketing at Glassdoor, and author of Recruitment Marketing for Dummies. “Until now, there have been very few places for both recruiters and marketers to come together to create a winning recruitment marketing strategy. I’m excited about what Rally Recruitment Marketing will do to foster this collaboration and move talent acquisition forward.”
“Competition for talent is at an all-time high, pushing employers to upgrade their legacy recruiting systems and adopt new strategies for attracting talent. An industry resource like Rally will help talent acquisition practitioners learn new ideas and tactics to further their competitive advantage,” said Diane Smith, CEO and Co-founder of gr8 People.
“I strongly believe in the concept of Recruitment Marketing and the value the function brings in building a talent pipeline. I’m proud to support the new Rally Recruitment Marketing community to help develop more practitioners into Recruitment Marketers,” said Susan Vitale, Chief Marketing Officer of iCIMS.
“Talent acquisition teams are learning what their sales and marketing peers have already learned – that it’s hard to break through the noise of outbound emails and cold calls. Joining the Rally Recruitment Marketing community will give recruiters a place to learn the newest marketing techniques to find candidates through digital and social strategies that are working in consumer marketing,” said Phil Strazzulla, Founder of NextWave Hire.
“Today’s candidates expect a consumer-like experience when they search for job opportunities. Much like shopping on Amazon or browsing movies on Netflix, they crave a hyper-personalized experience that caters to their individual interests,” said Ed Newman, Chief Evangelist at Phenom People. “We’re happy to see a new community forming that will help bring awareness, inspiration and actionable insights to those looking to embrace a talent relationship marketing mindset.”
“Recruitment Marketing has become one of the most powerful strategies that a talent acquisition team needs today. Understanding how to optimize these strategies is what will give employers an edge in recruiting the best talent to their organizations. We’re excited to support a new community like Rally that will help recruiters think like marketers,” said Jonathan Zila, President of Recruitics.
“Recruitment Marketing is a new discipline that’s giving employers a winning strategy in talent acquisition and in business. Employers that use Recruitment Marketing can generate 3 times more candidate leads and produce 10 percent more revenue for their companies. With stats like that, it’s clear Recruitment Marketing works. Now we need more practitioners to master how to apply marketing strategies to recruiting,” said Mike Hennessy, Founder and CEO of SmashFly. “Rally Recruitment Marketing will be a great resource for HR professionals looking to learn new skills and enter a career in Recruitment Marketing. Just like every successful organization has a sales function and a marketing function, we believe every company needs both a recruiting function and a Recruitment Marketing function to compete for talent in today’s job market.”
“Recruitment strategies are evolving at a faster pace than ever, and employers that effectively tell their brand story through social and digital channels will have a distinct competitive advantage. Savvy talent acquisition teams are adopting consumer marketing strategies to better reach and attract the right candidates, and with Rally Recruitment Marketing they have a new community where they can learn and share best practices,” said Patrick Rooney, Chief Marketing and Innovation Officer at Symphony Talent.
“Recruiting and marketing are now intertwined – even more than either team realizes. A community like Rally Recruitment Marketing will help bring both disciplines together so that employers can deliver their candidate experience with the same brand promise as their consumer experience,” said Shawna Berthold, Co-founder and EVP of Marketing & Operations at Talentegy.
“Millennials and Gen Z’s communication habits are greatly changing the way companies should be approaching recruitment marketing. This group relies on mobile, video and text as their primary way of connecting, including job searching. To provide the best candidate experience, it’s important to connect with them in ways most intuitive to them. Rally is an opportunity for recruiters and marketers to work together to provide candidates with a better overall experience,” said Jason Weingarten, CEO and co-founder, Yello.