Rally™ Recruitment Marketing Creates Community of 10,000 Practitioners in One Year to Modernize Recruiting

In partnership with leading HR tech providers and industry pioneers, Rally has attracted 10,000 recruiting and marketing professionals to learn the emerging discipline of Recruitment Marketing and give their companies an advantage in the competition for talent


Boston – Oct. 9, 2018 – One year ago, Rally™ Recruitment Marketing launched with the vision of bringing together recruiting and marketing professionals in a new community for learning and sharing marketing best practices to modernize talent acquisition. Today, Rally announced that it has reached the first-year milestone of attracting 10,000 professionals to its community, becoming the largest community for the rapidly growing discipline of Recruitment Marketing.

Over the past year, through Rally’s educational content and events and with the support of Recruitment Marketing pioneers and leading HR tech providers, thousands of professionals have turned to Rally to learn strategies and skills in employer branding, candidate experience, content marketing, digital marketing, lead generation and social media. By adopting best practices from B2C and B2B marketing, HR and talent acquisition teams are giving their employers a competitive edge in attracting and recruiting today’s socially engaged and digitally connected candidates.

“The shift in recruiting is requiring a much greater emphasis on communicating the employee experience transparently and fully to help candidates discover if an organization is the right place to work for them. The employers that are succeeding understand their employer value proposition and know how to communicate that to candidates through the right channels,” said Melissa Matlins, Vice President of Marketing at The Muse. “The Muse became an inaugural sponsor of Rally to help bring these new marketing strategies to HR and talent acquisition teams to help them get in front of this shift. We’re thrilled to support Rally to continue their mission of teaching practitioners strategies and helping them develop skills to communicate their employer brands authentically.”

“Rally Recruitment Marketing is an amazing resource and something that’s been missing from talent acquisition for years,” said Mary Weathers, Manager of Talent Acquisition at Dignity Health. “Using marketing practices in recruiting is new to many of us, and before Rally there wasn’t a place where we could learn these skills. The knowledge sharing across the Rally community has been an invaluable resource to me and our team as we use new social media and digital marketing strategies to stand out as a best place to work among healthcare providers.”


Key Milestones

  • 10,000 professionals have become part of the Rally Recruitment Marketing community. These professionals work in human resources, talent acquisition, recruiting, sourcing, candidate experience, recruiting operations, employer branding, recruitment marketing, marketing and communications, inclusive of all skill levels, all career levels and at companies of all sizes across all industries.
  • 3,500 professionals registered for Rally’s first RallyFwd™ Virtual Conference held in May to learn how to humanize the candidate experience through modern communication and engagement strategies. The next RallyFwd Virtual Conference will take place on December 5, 2018 to share “Small Effort, Big Impact Strategies for 2019.”
  • 30 professionals have benefited from Rally’s free mentoring program, which supports new Recruitment Marketing practitioners with strategy guidance and career coaching.
  • 14 Recruitment Marketing pioneers are volunteering their time and expertise as mentors to the community through blogging and one-on-one engagements.
  • 11 leading recruiting technology providers and recruitment marketing agencies are helping to advance the Recruitment Marketing discipline by sponsoring Rally’s educational mission. Sponsors include: Alongside, Clinch, Glassdoor, Lever, Stories Incorporated, Talemetry, TextRecruit, The Muse, TMP Worldwide, Vizi and Workable.
  • In June, Rally became recognized by the Society for Human Resource Management (SHRM) to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM, and is approved to provide HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).
  • Last month, Rally launched the first hands-on workshop to teach recruiting practitioners how to attract talent using best practices in content marketing. Workshops have been held in Washington, San Jose and Boston, with New York scheduled for Oct. 22.

“Being paired with a Rally Mentor has been really beneficial to me and our team as we work on employer branding and choosing a CRM. It’s been great to connect with someone who’s been through it and can guide us on what to think about,” said Allison Metzger, Director of Talent at Home Chef. “If you’re a talent acquisition leader or someone impacting recruiting marketing, you’ll find that the Rally templates, ideabooks and webinars are really helpful and relevant as you develop your strategy.”

“The use of consumer marketing strategies like mobile, text and chat have become essential to not only connecting with today’s candidates, but also to making an employer more responsive and accessible during the candidate experience. We’ve been proud to support Rally Recruitment Marketing’s educational mission to bring marketing best practices to HR and talent acquisition teams to help them modernize their recruiting strategy,” said Birch Faber, Vice President of Marketing at TextRecruit. “It’s been exciting to see the Rally community grow over this past year and become such a valuable resource for talent leaders and their teams.”


Rallying the Industry

Today’s candidates discover employers through social media and online search, and are influenced by brand awareness and employee reviews. To help employers break through the digital noise, the HR tech industry has innovated with new recruiting solutions for finding and attracting talent. As a result, B2C and B2B tools for website personalization and conversion rate optimization, email, text and chat communications, programmatic digital advertising and social media engagement are now part of modern recruiting platforms.

The need to upskill recruiting practitioners with the marketing know-how to successfully embrace these strategies and adopt these tools has rallied leading HR solution providers to partner with Rally to help educate the market.

“No recruiting technology is successful by itself – it’s how the HR and talent acquisition team combines strategies and skills with technology that truly gives an employer an advantage in competing for and winning talent,” said Nikos Moraitakis, CEO of Workable. “Workable has been proud to be an inaugural sponsor of Rally and to partner together to bring educational resources to the industry over the past year. We look forward to continuing our partnership to support recruiting professionals grow their careers and their companies.”

“In just one year, Rally has become the go-to resource for practitioners who want to advance their careers with the marketing skills that are essential for modern recruiting,” said Lori Sylvia, Founder and CEO of Rally Recruitment Marketing. “It’s been my honor to create a launchpad for so many people to pursue a career in this exciting discipline and learn how to leverage these new strategies and tools. This milestone celebrates every single person in our community who contributes by asking a question, sharing what works (and what doesn’t) and offering advice to help others succeed. Together, the Rally community is leading the future of Talent Acquisition!”


About Rally™

Rally™ Recruitment Marketing is an online community forum where the best Recruitment Marketing ideas are learned and shared to educate and empower you to lead the future of talent acquisition. Rally with us at https://rallyrecruitmentmarketing.com.

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