There are many helping hands working together to build the Rally community.
Lori Sylvia, Founder and CEO
Hi! I’m Lori Sylvia, founder of Rally Recruitment Marketing, chief community builder and #1 evangelist in the industry for Recruitment Marketing. Why do I love Recruitment Marketing so much? Because of the people. I have mad respect and a special place in my heart for the people across our community who see an opportunity to make things better and who aren’t afraid to go first to try.
It’s hard to break the status quo and convince others to support a new approach that’s not well understood. I’ve faced this many times myself over my 25 year career in Marketing and Communications. So every day at Rally, my team and I work to empower our community with the strategies and skills they need to succeed, and to give them the confidence to know and prove their value so that they can gain more internal support and resources to make the impact they want to have at their companies and on their own careers.
I started out as a technology journalist, then became a marketer of new technologies and grew my entrepreneurial spirit working at five start-ups, most recently as Chief Marketing Officer of SmashFly in 2014. At the time, Recruitment Marketing was synonymous with recruitment advertising; candidates were synonymous with applicants; and if you had recruiting technology in addition to your ATS, it was likely a talent CRM. I brought together the most amazing #marketeam in the world, and we went to work on educating practitioners about Recruitment Marketing and creating the new product category of recruitment marketing platforms.
When I need to relax, I’m at the ocean, and when I need to laugh, I’m with my family watching a good flick.
Aaron Schwartzbord, Director of Marketing
Hi, I’m Aaron Schwartzbord, the Director of Marketing at Rally. I’m so excited to be part of this team, using my 15+ years of experience in marketing to manage the promotion of our events, programs and resources through email, our website and social media channels. I love getting to share new resources and ideas with the community each week.
It’s really gratifying to be part of a community that focuses on growing and sharing skills to help brands connect better with their audience, which has always been a passion. While I’m new to Recruitment Marketing, my career has been focused on helping businesses of all types use data, technology and storytelling to engage with their audiences. Before working with Rally, I was working with live events and entertainment organizations to sell more tickets and connect better to their attendees and supporters.
When not working on a marketing project, I’m spending time with my friends and family, going to as many performing arts events as possible, playing with one of the many dogs in my life, or enjoying good food.
Chase Horn, Account Executive
Hey there! My name is Chase Horn, I am the Account Executive/Manager here at Rally. I’ve dedicated my career to working with recruitment technology – empowering recruitment, HR, and marketing teams so that they can reach their full potential. It’s a special thing to be able to help companies find and retain premier talent, and conversely help candidates find new and exciting opportunities.
I am beyond thrilled to be able to help teams get up and running with Rally Inside, as well as help them get the most out of our tool. One of my core values is Kai Zen – a Japanese word/concept representing the continuous strive for improvement. This approach shines through in everything I do. It’s easy to go with the grain, to simply accept the status quo and established norms. I get my energy from breaking through those norms, finding areas of improvement, and tackling them head-on.
Speaking of tackling challenges head-on, that core value bleeds into my personal life as well. I spend most of my free time challenging myself with outdoor activities, whether it be climbing a cliff, riding my bike, training for/running ultramarathons, or backpacking with friends.
Erica Howes, Content Contributor
I’m Erica Howes, the Employer Brand Content Manager at The Employer Brand Shop. I work with clients to create engaging content that captivates employees and attracts qualified candidates.
As a Content Contributor for Rally, I enjoy connecting with Recruitment Marketing professionals in the Rally community to write about their stories, hear their experiences with industry challenges and share best practices. I bring expertise in employer branding and storytelling from my background working in communications, public relations, and employee experience in non-profit and tech industries.