There are many helping hands working together to build the Rally community.
Lori Sylvia, Founder and CEO
Hi! I’m Lori Sylvia, founder of Rally Recruitment Marketing, chief community builder and #1 evangelist in the industry for Recruitment Marketing. Why do I love Recruitment Marketing so much? Because of the people. I have mad respect and a special place in my heart for the people across our community who see an opportunity to make things better and who aren’t afraid to go first to try.
It’s hard to break the status quo and convince others to support a new approach that’s not well understood. I’ve faced this many times myself over my 25 year career in Marketing and Communications. So every day at Rally, my team and I work to empower our community with the strategies and skills they need to succeed, and to give them the confidence to know and prove their value so that they can gain more internal support and resources to make the impact they want to have at their companies and on their own careers.
I started out as a technology journalist, then became a marketer of new technologies and grew my entrepreneurial spirit working at five start-ups, most recently as Chief Marketing Officer of SmashFly in 2014. At the time, Recruitment Marketing was synonymous with recruitment advertising; candidates were synonymous with applicants; and if you had recruiting technology in addition to your ATS, it was likely a talent CRM. I brought together the most amazing #marketeam in the world, and we went to work on educating practitioners about Recruitment Marketing and creating the new product category of recruitment marketing platforms.
When I need to relax, I’m at the ocean, and when I need to laugh, I’m with my family watching a good flick.
Nathan Pedersen, Community Engagement Specialist
Hi, I’m Nathan Pedersen, a Community Engagement Specialist at Rally! I’m excited to be part of building the Rally Recruitment Marketing community and helping us grow in our careers. I enjoy connecting with new people, so please reach out to me if I can support you.
Outside of work, you can usually find me skiing in the winter, cheering on Boston sports teams, or spending time with friends and family. I also love exploring new restaurants and trying different foods across the New England area—always on the hunt for the next great spot!