There are many helping hands working together to build the Rally community.
Lori Sylvia, Founder and CEO
I’m Lori Sylvia, and I’ve been in Marketing and Communications for 25 years. I started out as a technology journalist, then became a marketer of new technologies. I’ve worked for a non-profit membership association and a Fortune 100 company, but grew my entrepreneurial spirit working at five start-ups, most recently as Chief Marketing Officer of SmashFly Technologies.
I joined SmashFly in 2014 as employee #30 and the second person in Marketing. I was hired to build the Marketing team and function to help SmashFly scale. At the time, Recruitment Marketing was synonymous with recruitment advertising; candidates were synonymous with applicants; and if you had recruiting technology in addition to your ATS, it was likely a talent CRM. I brought together the most amazing #marketeam in the world, and we went to work on educating practitioners about Recruitment Marketing and creating the new product category of recruitment marketing platforms.
With Rally, I’m excited to have this opportunity to help more people learn how to practice Recruitment Marketing so they can advance their careers and lead the future of talent acquisition. When I need to relax, I’m at the ocean, and when I need to laugh, I’m with my family and friends. Or sending them Bitmojis.
Aaron Schwartzbord, Director of Marketing
Aaron Schwartzbord is the Director of Marketing for Rally Recruitment Marketing. A data-driven marketer with 15+ years of experience, he is passionate about helping companies of all sizes and industries grow with creative strategies and efficient, streamlined processes to better connect with clients and customers.
Aaron began his career in marketing for the performing arts, having received an MFA in Performing Arts Management from Brooklyn College (CUNY). He worked for Broadway and off-Broadway producers as well as a number of non-profit regional theatre organizations. Aaron transitioned to marketing for technology when he became the Marketing Manager for Patron Technology, a live event and entertainment technology platform. Eventually becoming the Director of Marketing, Aaron spent 6 years at Patron Technology closely involved in the marketing of 13 individual SaaS products and managing marketing automation, live events & tradeshows, product marketing, email marketing and website development.
He’s certified in Google Analytics, Google Ads, the Facebook Advertising platform and working towards his certification in Salesforce Pardot.
Natasha Makovora, Content Contributor
Natasha Makovora is an Employer Brand Consultant at The Employer Brand Shop. Natasha creates thoughtful employer branding and recruitment marketing strategies to help her clients engage their employees and attract qualified talent.
As a Content Contributor for Rally, Natasha enjoys connecting with industry leaders and learning about the great work being done, as well as sharing her expertise to help more people grow their career as Recruitment Marketing practitioners.
Natasha has experience across HR, talent acquisition, employee experience, and employer branding and brings a wealth of knowledge to the creative content she produces.