There are many helping hands working together to build the Rally community.
Lori Sylvia, Founder and CEO
I’m Lori Sylvia, and I’ve been in Marketing and Communications for 25 years. I started out as a technology journalist, then became a marketer of new technologies. I’ve worked for a non-profit membership association and a Fortune 100 company, but grew my entrepreneurial spirit working at five start-ups, most recently as Chief Marketing Officer of SmashFly Technologies.
I joined SmashFly in 2014 as employee #30 and the second person in Marketing. I was hired to build the Marketing team and function to help SmashFly scale. At the time, Recruitment Marketing was synonymous with recruitment advertising; candidates were synonymous with applicants; and if you had recruiting technology in addition to your ATS, it was likely a talent CRM. I brought together the most amazing #marketeam in the world, and we went to work on educating practitioners about Recruitment Marketing and creating the new product category of recruitment marketing platforms.
With Rally, I’m excited to have this opportunity to help more people learn how to practice Recruitment Marketing so they can advance their careers and lead the future of talent acquisition. When I need to relax, I’m at the ocean, and when I need to laugh, I’m with my family and friends. Or sending them Bitmojis.
Melinda Pettijohn, Marketing Strategist
I’m Melinda Pettijohn and I’m excited to join the Rally team because of my affinity for marketing and technology as well as a desire to help all people maximize their happiness in their careers (and their lives!)
Most people spend at least 25% of their week working – so finding the right fit can be critical to a person’s happiness and overall quality of life. I’m excited to be at Rally because we provide support and resources for recruiters so that they can find the right candidates for jobs at their companies. Recruiting is a life-changing job and I’m honored to support each and every one of you!
Joining the Rally team has been an amazing opportunity, and I am so excited to bring fresh ideas and additional strategies to the team based on my decade of experience in the marketing industry and my MA in marketing. My role here at Rally is to create the communications to share the Recruitment Marketing resources you love with all of you, as well as generate new strategies and ideas to grow our community.