Copyright © 2025 Rally® Recruitment Marketing Privacy Terms of Use
Practical AI for Email Marketing in Recruitment
1pm - 3pm ET // 10am - 12pm PT
or watch on-demand
starting Sept. 16
1pm - 3pm ET // 10am - 12pm PT
or watch on-demand
starting Sept. 16
or watch on-demand
starting Sept. 16
Email Marketing for Recruitment
[ VIRTUAL COURSE ]
Learn how to create best-practice, data-driven candidate emails that get more opens, clicks and conversions.
Nurture Your Talent Pipeline
Take your recruitment email marketing to the next level with this hands-on, AI-empowered virtual course designed specifically for recruiting and recruitment marketing professionals. Learn how to use AI, automation, data and best practices to craft personalized, impactful email campaigns that engage top talent and drive results.
In this 3-hour certificate course, you’ll gain practical skills to:
Lori Sylvia
Founder, Rally Recruitment Marketing
Meet Your Instructor
Lori Sylvia is the founder and CEO of Rally, the leading provider of education and resources in Recruitment Marketing since 2017. With over 25 years of experience in marketing and branding, Lori has taught modern Recruitment Marketing strategies to more than 50,000 professionals. Known for her fun, interactive teaching style, Lori brings concepts to life with real-world examples and practical exercises that keep you engaged. She’s deeply committed to your professional growth, offering personalized mentorship to help you master the skills and strategies that will elevate your career and make a lasting impact in your organization.
About Lori
Build and segment your email list with precision.
Automate email workflows that engage candidates at every stage.
Use AI to create hyper-personalized messages at scale.
Optimize email performance with data-driven strategies.
"Rally is my most trusted content and training provider in RM/EB, so I jumped at the chance to learn from Lori."
"Coming from the recruiting team with no marketing experience, I'm finding Rally to be my #1 resource for ideas to generate more candidate engagement and working to elevate our employer brand!"
With 50,000 practitioners, Rally® Recruitment Marketing is the leading community to learn and share the best ideas in recruitment marketing, employer branding and talent attraction to educate and empower you to lead the future of talent acquisition. Rally with us online at RallyRecruitmentMarketing.com, at our free RallyFwd Virtual Conference, and with our powerful AI & analytics tool, Rally Inside.
FOR TALENT ACQUISITION, RECRUITMENT MARKETING, EMPLOYER BRANDING AND HR PROFESSIONALS
All skill levels
Whether you're looking to nurture passive candidates, promote job openings, or engage your talent community, this course equips you with the tools, templates, and techniques to succeed.
6 Lessons with engaging, instructor-led training
Hands-on exercises using our Rally® Inside™ with Rally® AI™ tool
Digital Workbook with AI prompts, templates & examples
Complete the course within 2 weeks, including attending the classes or watching on demand and completing the homework, then pass the online assessment in order to earn a Rally Certificate of Completion and be eligible to receive 4 PDCs from SHRM and HRCI.
#yougotthis
This Program has been pre-approved
for 4 credits toward aPHR®, aPHRi™,
PHR®, PHRca®, SPHR®, GPHR®, PHRi™
and SPHRi™ recertification through HR
Certification Institute® (HRCI®).
Training with Lori
Lori will teach you how to leverage AI, automation, data and best practices through every step of building and launching your recruitment email strategy. (3 hrs)
Hands-on Exercises
Over the 2 weeks that follow, complete 4 hands-on exercises at your convenience using our Rally AI tool, provided to you for free during the course (1.5 hrs)
Online Assessment
Take a short assessment to earn your Rally Certificate and 4 PDCs from SHRM and HRCI (.5 hrs) Take a short assessment to earn your Rally Certificate and 4 PDCs from SHRM and HRCI (.5 hrs)
Q&A and Discussion
Submit your questions to Lori throughout the course and participate in online discussion with Lori and your peers, so you're always supported!
Agenda
This certification course takes place over 2 weeks through a combination of instructor-led classes (or on-demand videos), hands-on practice, take-home exercises and online Q&A and support.
agenda
Earn a Rally Certificate + 4 SHRM and HRCI Credits
16
Cancelation and Refund Policy
If cancel by August 1, 2024, a full refund minus a $50 processing will be provided.
If cancel from August 2-22, 2024, a 50% refund will be provided.
If cancel on August 23, 2024 or later, no refund will be provided but you can apply the credit to a future Rally Academy course.
Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.
$395
$195
Use Discount Code: EMAIL200
Start learning today!
Email Marketing for Recruitment
Nurture Your Talent Pipeline
By registering for this Rally Academy Course, you are also signing up to use our Rally AI tool in order to complete the hands-on exercises and homework. During the 2-week course, you'll have access to Rally Inside with Rally AI. After the course is over, your access to Rally AI will end, but you will continue to have access to the Free Plan of Rally Inside.
Cancelation and Refund Policy
Due to the digital nature of this course, we do not offer refunds.
Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.
or watch on-demand
starting Sept. 16
or watch on-demand
starting Sept. 16
1pm - 3pm ET // 10am - 12pm PT
Virtual over Zoom
P.S. Are you currently out of work? If so, we have a limited number of scholarships available for this course. Complete our scholarship application.
Revolutionize your recruitment marketing email strategy and
stay ahead in the competitive world of recruitment
AI-Driven Email Creation: How to use AI to craft tailored messages that resonate with different candidate personas and drive engagement.
List Building and Segmentation: Strategies to ethically grow and segment your email list to target active and passive candidates effectively.
Crafting High-Impact Emails: Techniques for writing compelling subject lines, engaging body copy, and calls-to-action that convert.
Automation for Efficiency: How to set up workflows for job alerts, talent community nurturing and event reminders to save time and scale outreach.
Data Analytics for Optimization: The key metrics to track, tools to analyze performance and strategies to continuously improve your campaigns.
A/B Testing Best Practices: How to experiment with subject lines, content and timing to maximize email effectiveness.
Ensuring Deliverability: Tips for maintaining domain reputation, warming up email lists and avoiding spam filters.
Compliance and Ethical Practices: Understanding GDPR, CAN-SPAM and ethical considerations for AI-powered email marketing.
Creating an Actionable Plan: Step-by-step guidance to implement AI, automation and data-driven strategies immediately in your recruitment marketing efforts.
