What if you didn't have to guess what content is most important to candidates, or you didn't have to waste hours, weeks, even months creating and pushing out content that may be having no impact on your recruiting strategy?
Rally's Lori Sylvia will teach you Candidate Question Mapping™ — an expert strategy to attract your target candidate personas with persuasive recruiting content that makes them think, "You know me!" In just 1.5 hours, you'll be ready to create a better Recruitment Marketing content plan that attracts talent by answering their most important job search questions. Includes 5 videos, 2 templates, complete examples, bonus downloads, plus exclusive access to our new Q Map™ tool so that you can hit the ground running!
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5 videos lessons taught by Lori that can be watched in just 1.5 hours
Candidate Question Mapping™ Tool — exclusive to this course! (PPT, PDF, XLS)
Candidate Journey Map & Content Planner Template — updated 2020
Complete example of an entire candidate journey map and content plan for a popular candidate persona
Infographic showing how content influences the candidate journey that you can use to explain this methodology to your team, leadership and hiring managers
Lifetime access to the course and all the downloadable materials
Online discussion with Lori and our student community
Rally Certificate of Completion
SHRM and HRCI professional development credit
[ Virtual Course ]
Rally Content Rescue
Founder & CEO, Rally
What's included in this Recruitment Marketing course:
Checklist: The Ultimate Checklist of Candidate Questions, includes 55 questions including on COVID-19
Guide: Where to Find Content for Recruitment Marketing
Template: Candidate Persona Template with 5 examples
Plus, 3 BONUS downloads:
... You worry that your social media content is being ignored but you don't know what to share
... Your talent network and candidate database are going stale because they never hear from you (because you're not confident that you're sending the right stuff)
... You just defined your EVP, or you're getting ready to define your EVP, and you need to plan what's next
... You don't have budget for an agency, or you want to know how to direct them
... You're developing a strategy to improve your candidate experience (hint: the right content is critical!)
... You need a content framework to follow to work faster, smarter and with confidence
... You want to add a new strategy and skill to boost your resume and your career
... You're ready to step up and demonstrate your value and justify why you need more resources
... Other people keep telling you what content to create, and now you want to tell them
... You want to tie together all your candidate communications with a framework that everyone can easily understand and get behind, and that will gain the confidence of your team and leadership in your plan
You should know the Candidate Question Mapping method!
Meet Your Instructor
“Lori Sylvia is a terrific speaker and truly engages with her audience.”
— Allan Miller, Manager of Candidate Experience, Norfolk Southern Corporation
“Lori is very smart and knows her profession. Would suggest anyone to join her workshops and conferences.”
— Jess Schuster, Manager of Candidate Engagement, Northwell Health
I absolutely loved this course. Lori goes from strategic and theoretical to tactical, and it’s what recruitment marketers need. More than ideas, she delivers well-curated action steps and her walk-through really brings this strategy to life. I highly recommend this course not only for new learners, but also as an important reference point for seasoned professionals.
Jason Kent Crowell, Recruiting & Retention Manager, Brady Trucking
Meet Your Instructor
P.S. You'll also learn how to create a Candidate Journey Map...
Marketing & branding leader with a 25 year career at 5 high-growth startups and 1 Fortune 100 company, and a 2 time entrepreneur
Recruitment Marketing evangelist and teacher since 2014
Founded RallyRecruitmentMarketing.com, the largest community of 45,000 professionals learning how to use modern marketing strategies to attract, engage, recruit and retain talent
My life motto: "Enjoy every day." I get this engraved on the back of all my Apple devices to remind myself to do it
This is a fantastic course that really breaks down the content management process as well as the candidate journey and how the two marry. Lori is easy to understand and her pace is perfect. I felt well informed after listening to this course and ready to implement immediately.
Melissa Willis, Talent Acquisition Manager, Allstate
Plus,
You'll earn:
Rally Course Certificate
Watch a course preview:
At the core of both should be your CONTENT.
Frequently Asked Questions
Q. Can I buy this, try this and then request a refund?
Q. How long will I have access to the course?
Q. How quickly will I get access to the course after I buy?
Due to the digital nature of this course—and the fact that you could consume it in just one hour—we do not offer refunds.
Your access never expires! You can re-watch the videos and download the course materials pretty much forever. Plus, you'll always have access to the Discussion feature to ask questions.
Immediately, yay!
So why not start today?
Frequently Asked Questions
Lock in this limited offer today!
Take 1.5 hours to master this simple but powerful methodology for Candidate Question Mapping and know exactly how to create a better Recruitment Marketing plan so that you can attract the right talent and persuade them along their candidate journey to choose you as their next employer.
5 easy-to-follow videos with expert instruction by Lori — $150 value
Candidate Question Mapping™ Tool — exclusive to this course! — $150 value (available in PowerPoint, Adobe PDF and Excel)
Candidate Journey Map & Content Planner Template — $50 value
Complete example of a candidate journey map and content plan for a popular candidate persona that you can borrow — $100 value
Infographic showing how content influences the candidate journey — $50 value
BONUS: The Ultimate Checklist of 55 Candidate Questions — $50 value
BONUS: Where to Find Content for Recruitment Marketing — $50 value
BONUS: Candidate Persona Template with 5 examples — $50 value
Online discussion with Lori and our student community to get all your questions answered — $50 value
Lifetime access to the course and all the materials — priceless!
Rally Certificate of Completion
SHRM and HRCI professional development credit
Here's everything you get with this online course:
You'll be taken to our Academy page where you can purchase the course using a secure checkout. Our Academy is hosted on the Thinkific platform (which you'll love!).
Q. What happens after I click the BUY THE COURSE pink button below?
P.S. Are you currently out of work due to the pandemic? If so, we have a limited number of scholarships available for this course. Contact us.
Plus,
You'll earn:
Rally Course Certificate
1 Professional Development Credit
Because you shouldn't waste another minute on
content that's being ignored.
Virtual Course: Rally Content Rescue
$700 value
For a limited time only $497!
Q. Why should I take a Recruitment Marketing course on how to create content?
Because content is at the very core of your Recruitment Marketing strategy, and the wrong content might be the reason why your talent attraction strategy isn't working. You can't afford to waste another minute getting this wrong.
Q. How do I know if this course is right for me?
If you're responsible in some way for attracting, engaging, recruiting and retaining talent, then you need modern marketing and branding skills to not just be effective, but to be relevant as a practitioner today. By learning my strategy and methodology, you’ll have an easy to understand framework with the know-how and the tools to create your plan with confidence!
Professionals
Experts
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