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Content Marketing for Recruitment: Create Your Strategic Playbook
1pm - 3pm ET // 10am - 12pm PT
or watch on-demand
starting Sept. 16
1pm - 3pm ET // 10am - 12pm PT
or watch on-demand
starting Sept. 16
or watch on-demand
starting Sept. 16
Content Marketing for Recruitment
[ VIRTUAL COURSE ]
Learn how to create a best-practice, AI-powered content strategy that attracts top talent.
Create Your Strategic Playbook
How do you break through the noise to attract the talent your company needs, especially passive candidates who aren't looking for a job? Join Content Marketing for Recruitment: Create Your Strategic Playbook, a 3-hour immersive virtual course led by Rally’s Lori Sylvia. This hands-on session will guide you in creating a best-practice Recruitment Marketing Content Playbook—your strategic framework for crafting content that makes your employer brand and careers stand out and that resonates with candidates across digital and social channels. In this course, you’ll learn how to:
Lori Sylvia
Founder, Rally Recruitment Marketing
Meet Your Instructor
Lori Sylvia is the founder and CEO of Rally, the leading provider of education and resources in Recruitment Marketing since 2017. With over 25 years of experience in marketing and branding, Lori has taught modern Recruitment Marketing strategies to more than 50,000 professionals. Known for her fun, interactive teaching style, Lori brings concepts to life with real-world examples and practical exercises that keep you engaged. She’s deeply committed to your professional growth, offering personalized mentorship to help you master the skills and strategies that will elevate your career and make a lasting impact in your organization.
About Lori
Harness AI, automation and data to build a scalable content engine that delivers consistent, impactful messaging.
Apply Rally’s Candidate Question Mapping™ methodology to address candidates’ most pressing questions at every stage of their journey.
Develop ethical, bias-free AI-generated content that aligns with your employer brand and EVP.
Track, measure and refine your strategy using analytics, so you know what works best to resonate with your job functions.
"Rally is my most trusted content and training provider in RM/EB, so I jumped at the chance to learn from Lori."
"Coming from the recruiting team with no marketing experience, I'm finding Rally to be my #1 resource for ideas to generate more candidate engagement and working to elevate our employer brand!"
With 50,000 practitioners, Rally® Recruitment Marketing is the leading community to learn and share the best ideas in recruitment marketing, employer branding and talent attraction to educate and empower you to lead the future of talent acquisition. Rally with us online at RallyRecruitmentMarketing.com, at our free RallyFwd Virtual Conference, and with our powerful AI & analytics tool, Rally Inside.
FOR TALENT ACQUISITION, RECRUITMENT MARKETING, EMPLOYER BRANDING AND HR PROFESSIONALS
All skill levels
By the end of this course, you’ll have the knowledge and tools to create data-driven, AI-powered content that not only attracts top talent but engages them with the right messages at the right time. Let's master content marketing for recruitment!
6 Lessons with engaging, instructor-led training
Hands-on exercises using our Rally® Inside™ with Rally® AI™ tool
Digital Workbook with AI prompts, templates & examples
Complete the course within 2 weeks, including attending the classes or watching on demand and completing the homework, then pass the online assessment in order to earn a Rally Certificate of Completion and be eligible to receive 4 PDCs from SHRM and HRCI.
#yougotthis
This Program has been pre-approved
for 4 credits toward aPHR®, aPHRi™,
PHR®, PHRca®, SPHR®, GPHR®, PHRi™
and SPHRi™ recertification through HR
Certification Institute® (HRCI®).
Training with Lori
Lori will teach you how to leverage AI, data and best practices through every step of building and launching your recruitment marketing content plan. (3 hrs)
Hands-on Exercises
Over the 2 weeks that follow, complete 4 hands-on exercises at your convenience using our Rally AI tool, provided to you for free during the course (1.5 hrs)
Online Assessment
Take a short assessment to earn your Rally Certificate and 4 PDCs from SHRM and HRCI (.5 hrs)
Q&A and Discussion
Submit your questions to Lori throughout the course and participate in online discussion with Lori and your peers, so you're always supported!
Agenda
This certification course takes place over 2 weeks through a combination of instructor-led classes (or on-demand videos), hands-on practice, take-home exercises and online Q&A and support.
agenda
Earn a Rally Certificate + 4 SHRM and HRCI Credits
16
By registering for this Rally Academy Course, you are also signing up to use our Rally AI tool in order to complete the hands-on exercises and homework. During the 2-week course, you'll have access to Rally Inside with Rally AI. After the course is over, your access to Rally AI will end, but you will continue to have access to the Free Plan of Rally Inside.
Cancelation and Refund Policy
If cancel by August 1, 2024, a full refund minus a $50 processing will be provided.
If cancel from August 2-22, 2024, a 50% refund will be provided.
If cancel on August 23, 2024 or later, no refund will be provided but you can apply the credit to a future Rally Academy course.
Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.
$395
$195
Use Discount Code: CONTENT200
Cancelation and Refund Policy
Due to the digital nature of this course, we do not offer refunds.
Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.
Start learning today!
Content Marketing for Recruitment
Create Your Strategic Playbook
or watch on-demand
starting Sept. 16
or watch on-demand
starting Sept. 16
1pm - 3pm ET // 10am - 12pm PT
Virtual over Zoom
P.S. Are you currently out of work? If so, we have a limited number of scholarships available for this course. Complete our scholarship application.
Revolutionize your content marketing strategy and
future-proof your talent attraction efforts
AI-Driven Content Creation: Use generative AI to create, personalize and scale recruitment content effortlessly.
Candidate Question Mapping™: With our expert methodology, develop content that answers key candidate questions and aligns with their journey stages.
Scalable Content Planning: Build a robust, AI-empowered content strategy tailored to your employer brand and EVPs.
Cross-Channel Personalization: Automate and optimize content for social, digital and search channels.
Brand Consistency: Ensure your employer brand voice shines through in every piece of content.
Data-Driven Optimization: Track and analyze key content metrics to improve engagement and effectiveness.
Ethical AI Practices: Learn how to apply AI responsibly, addressing bias and ensuring compliance.
Hands-On Experience: Practice content ideation, generation and measurement using our Rally® AI™ and Rally® Inside™ tool, access included during the course.
