Copyright © 2025 Rally® Recruitment Marketing Privacy Terms of Use Contact
January 22, 2024
Practical AI
Earn a Rally Certificate + 4 SHRM and HRCI Credits
Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.
P.S. Are you currently out of work? If so, we have a limited number of scholarships available for this course. Complete our scholarship application.
Unlock the power of AI-driven candidate personas in your recruitment strategy with our new certificate course, Practical AI for Candidate Personas. This 2-hour class is your gateway to mastering candidate personas so you can create a more targeted and effective talent attraction strategy that resonates with the right candidates. What’s unique about this course is that you’ll be leveraging AI at every step to develop and utilize personas more strategically and efficiently. Whether you have existing personas or you’re creating personas for the first time, you’ll learn the ‘new way’ to build personas using AI, giving your strategy an edge in today’s competitive talent market.
Why Attend:
Held over Zoom, in this hands-on course you'll learn the fundamentals of candidate persona strategy and immediately put that strategy into practice using our Rally® AI™ tool. Interactive discussions and group activities will enhance your learning experience, ensuring you leave with actionable skills that you can utilize whatever your role in recruiting, recruitment marketing, employer branding or HR.
What You'll Experience:
Over 2 hours, you'll dive deep into Rally’s best-practice methodology for developing candidate personas. You'll use AI to analyze surveys and data, craft compelling messaging and integrate these insights into a powerful talent attraction strategy. You'll also customize Rally’s Candidate Persona Template for your company, industry and key job functions, focusing on demographics, behaviors, motivations and goals of your target talent audience. Real-world examples, pro tips and proven prompts will ensure you can hit the ground running.
Understand the essentials of candidate personas and their importance in Recruitment Marketing.
Explore the transformative role of AI in the persona creation process.
Gain hands-on experience developing candidate personas using Rally AI.
Analyze surveys and data to uncover patterns and trends that define your ideal candidate.
Craft tailored persona messaging that resonates with your target candidates.
Develop comprehensive personas for your key job functions that you can use right away.
Apply these personas to improve job descriptions, personalize candidate outreach and strengthen marketing content.
Equip yourself with the knowledge to create and launch candidate personas to give your recruiting strategy an edge.
Build your AI skills and take your career to the next level!
AI is dramatically changing the world of recruitment, influencing everything from sourcing candidates to automating routine tasks, to enhancing the candidate experience and creating engaging recruiting content. We’re on the cusp of an AI revolution that is fundamentally reshaping how we attract and recruit talent, and how talent finds and chooses their next job and employer. So, the big question is: How will your job change as you integrate AI into your day-to-day activities, and more importantly, how can AI be used to boost your own value as a professional? In other words, are you AI-ready?
Training with Lori
Watch 2 hours of class instruction where Lori teaches you how to leverage generative AI to build, implement and measure candidate personas (2.1 hrs)
Hands-on Exercises
Over the 2 weeks that follow, complete 4 hands-on exercises at your convenience using our Rally AI tool, provided to you for free during the course (1.5 hrs)
Online Assessment
Take a short assessment to earn your Rally Certificate and 4 PDCs from SHRM and HRCI (.5 hrs)
Q&A and Discussion
Submit your questions to Lori throughout the course and participate in online discussion with Lori and your peers, so you're always supported!
agenda
Get hands-on, instructor-led training to learn how to create AI-driven candidate personas
Meet Your Instructor
Marketing & branding leader with a 25 year career at 5 high-growth startups and 1 Fortune 100 company, and a 2 time entrepreneur
Recruitment Marketing evangelist and teacher since 2014
Founded RallyRecruitmentMarketing.com, the largest community of 50,000 professionals learning how to use modern marketing strategies to attract, engage, recruit and retain talent
Creator of the Rally® Inside™ Recruitment Marketing & Analytics platform with over 2,000 users, and the new Rally® AI™ Personal Recruitment Marketing Assistant
My life motto: "Enjoy every day." I get this engraved on the back of all my Apple devices to remind myself to do it
“Lori Sylvia is a terrific speaker and truly engages with her audience.”
“Lori is very smart and knows her profession. Would suggest anyone to join her workshops and conferences.”
Through a combination of an instructor-led class by Rally Founder Lori Sylvia and hands-on exercises using our Rally® AI™ tool, you can earn a Rally Certificate and 4 PDCs from SHRM and HRCI.
Let's harness AI to to create candidate personas!
Practical AI for Candidate Personas
for Candidate Personas
Complete the course within 2 weeks, including watching the videos and completing the homework, then pass the online assessment in order to earn a Rally Certificate of Completion and be eligible to receive 4 PDCs from SHRM and HRCI.
#yougotthis
(and grow your career!)
On-Demand Virtual Course
On-demand virtual course
On-Demand Virtual Course
On-Demand Virtual Course
or watch on-demand
starting Sept. 16
Practical AI
for Candidate Personas
Plus, get our digital workbook with all the course materials, prompts and templates!