Copyright © 2025 Rally® Recruitment Marketing                                                                                                      Privacy           Terms of Use           Contact

Hosted by:

January 22, 2024

Practical AI 

Earn a Rally Certificate + 4 SHRM and HRCI Credits

16

$195

By registering for this Rally Academy Course, you are also signing up to use our Rally AI tool in order to complete the hands-on exercises. During the 2-week course, you'll have access to Rally Inside with Rally AI. After the course is over, your access to Rally AI will end, but you will continue to have access to the Free Plan of Rally Inside.  

Use the discount code below to save 50%!

$395

Buy the Course

Use Discount Code: PERSONA200

Cancelation and Refund Policy

Due to the digital nature of this course, we do not offer refunds.

Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.

Practical AI

for Candidate Personas

P.S. Are you currently out of work? If so, we have a limited number of scholarships available for this course. Complete our scholarship application.

Save my seat

Future-proof your skills by creating candidate personas the 'new way' using generative AI

Unlock the power of AI-driven candidate personas in your recruitment strategy with our new certificate course, Practical AI for Candidate Personas. This 2-hour class is your gateway to mastering candidate personas so you can create a more targeted and effective talent attraction strategy that resonates with the right candidates. What’s unique about this course is that you’ll be leveraging AI at every step to develop and utilize personas more strategically and efficiently. Whether you have existing personas or you’re creating personas for the first time, you’ll learn the ‘new way’ to build personas using AI, giving your strategy an edge in today’s competitive talent market.

Why Attend:

Held over Zoom, in this hands-on course you'll learn the fundamentals of candidate persona strategy and immediately put that strategy into practice using our Rally® AI™ tool. Interactive discussions and group activities will enhance your learning experience, ensuring you leave with actionable skills that you can utilize whatever your role in recruiting, recruitment marketing, employer branding or HR.

What You'll Experience:

Over 2 hours, you'll dive deep into Rally’s best-practice methodology for developing candidate personas. You'll use AI to analyze surveys and data, craft compelling messaging and integrate these insights into a powerful talent attraction strategy. You'll also customize Rally’s Candidate Persona Template for your company, industry and key job functions, focusing on demographics, behaviors, motivations and goals of your target talent audience. Real-world examples, pro tips and proven prompts will ensure you can hit the ground running. 

FOR TALENT ACQUISITION, RECRUITMENT MARKETING, EMPLOYER BRANDING AND HR PROFESSIONALS

All skill levels

Understand the essentials of candidate personas and their importance in Recruitment Marketing.

Explore the transformative role of AI in the persona creation process.

Gain hands-on experience developing candidate personas using Rally AI.

Analyze surveys and data to uncover patterns and trends that define your ideal candidate.

Craft tailored persona messaging that resonates with your target candidates.

Develop comprehensive personas for your key job functions that you can use right away.

Apply these personas to improve job descriptions, personalize candidate outreach and strengthen marketing content.

Equip yourself with the knowledge to create and launch candidate personas to give your recruiting strategy an edge.

Build your AI skills and take your career to the next level!

Course highlights:

Start learningRegister

AI is dramatically changing the world of recruitment, influencing everything from sourcing candidates to automating routine tasks, to enhancing the candidate experience and creating engaging recruiting content. We’re on the cusp of an AI revolution that is fundamentally reshaping how we attract and recruit talent, and how talent finds and chooses their next job and employer. So, the big question is: How will your job change as you integrate AI into your day-to-day activities, and more importantly, how can AI be used to boost your own value as a professional? In other words, are you AI-ready?

Why learn how to use generative AI?

Training with Lori
Watch 2 hours of class instruction where Lori teaches you how to leverage generative AI to build, implement and measure candidate personas (2.1 hrs) 


Hands-on Exercises
Over the 2 weeks that follow, complete 4 hands-on exercises at your convenience using our Rally AI tool, provided to you for free during the course (
1.5 hrs)


Online Assessment
Take a short assessment to earn your Rally Certificate and 4 PDCs from SHRM and HRCI (.5 hrs)


Q&A and Discussion
Submit your questions to Lori throughout the course and participate in online discussion with Lori and your peers, so you're always supported!

Agenda

This certificate course takes place over 2 weeks through a combination of an instructor-led class (or on-demand videos), hands-on practice, take-home exercises, an assessment and online Q&A and support.

agenda

Lori Sylvia

Taught by...

Founder, Rally Recruitment Marketing

Featuring...

Get hands-on, instructor-led training to learn how to create AI-driven candidate personas

Meet Your Instructor

          Hi, I'm Lori. I love supporting your success in Recruitment Marketing! I'm on a mission to help you become AI-Ready to future-proof your career. So I've made this course super affordable so that everyone can learn about this transformative technology and get hands-on experience... join me!

Lori Sylvia
Founder & CEO, Rally

Marketing & branding leader with a 25 year career at 5 high-growth startups and 1 Fortune 100 company, and a 2 time entrepreneur

Recruitment Marketing evangelist and teacher since 2014

Founded RallyRecruitmentMarketing.com, the largest community of 50,000 professionals learning how to use modern marketing strategies to attract, engage, recruit and retain talent

Creator of the Rally® Inside™ Recruitment Marketing & Analytics platform with over 2,000 users, and the new Rally® AI™ Personal Recruitment Marketing Assistant

My life motto: "Enjoy every day." I get this engraved on the back of all my Apple devices to remind myself to do it 

"You've brought complex ideas into very simple, bite-sized bits. Love the specifics, details and examples!"

“Lori Sylvia is a terrific speaker and truly engages with her audience.”

“Lori is very smart and knows her profession. Would suggest anyone to join her workshops and conferences.”

Through a combination of an instructor-led class by Rally Founder Lori Sylvia and hands-on exercises using our Rally® AI™ tool, you can earn a Rally Certificate and 4 PDCs from SHRM and HRCI.

Let's harness AI to to create candidate personas!

Practical AI for Candidate Personas

for Candidate Personas

Complete the course within 2 weeks, including watching the videos and completing the homework, then pass the online assessment in order to earn a Rally Certificate of Completion and be eligible to receive 4 PDCs from SHRM and HRCI. 

#yougotthis

(and grow your career!)

On-Demand Virtual Course

On-demand virtual course

I'm ready to learn

On-Demand Virtual Course

On-Demand Virtual Course

or watch on-demand

starting Sept. 16

Practical AI 

for Candidate Personas

Sign up

Plus, get our digital workbook with all the course materials, prompts and templates!