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January 22, 2024

Practical AI 

Earn a Rally Certificate + 4 SHRM and HRCI Credits



Cancelation and Refund Policy

Due to the digital nature of this course, we do not offer refunds. 

Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.

By registering for this Rally Academy Course, you are also signing up to use our Rally AI tool in order to complete the hands-on exercises. During the 2-week course, you'll have access to Rally Inside with Rally AI. After the course is over, your access to Rally AI will end, but you will continue to have access to the Free Plan of Rally Inside.  



Buy the Course

Use Discount Code: AIREADY200

Practical AI

for Talent Acquisition, Recruitment Marketing & Employer Branding

On-Demand Course

P.S. Are you currently out of work? If so, we have a limited number of scholarships available for this course. Complete our scholarship application.

Get AI-Ready!

Future-proof your skills by learning generative AI for talent acquisition, recruitment marketing and employer branding

Dive into the transformative world of AI with Rally's new interactive virtual course:

This on-demand course is designed specially for Talent Acquisition, Recruitment Marketing and Employer Brand professionals. You'll discover the exciting world of generative AI and how it can enable you to work smarter and faster, so that you can deliver more strategic value to your organization's efforts to attract and hire top candidates.

Experience the practical side of AI with hands-on exercises using our Rally® AI™ Recruitment Marketing Assistant, where you'll develop the crucial skill of AI prompt engineering for research, strategy development, content creation and analysis.

In addition, the course covers vital topics like AI ethics, privacy and compliance, ensuring you can adopt the responsible use of AI in your talent attraction process. By the end of the course, you'll not only understand AI's impact on recruitment, you'll also be prepared to integrate AI into your professional toolkit, skillset and mindset, positioning yourself at the forefront of this rapidly evolving field.


All skill levels

Understand the fundamentals of AI technology and key terms, including generative AI and large language models (LLMs), so you can explain AI to your mom and your boss

Dive into the top use cases for AI in talent acquisition, recruitment marketing and employer branding, and how it will transform your productivity and workflow

The critical skills that you and your team will need to be “AI-Ready” and future-proof your strategy and your career, and how to feature your AI acumen in your resume

Gain hands-on practice using Rally® AI™ to conduct research, develop your strategy and plans, create engaging content and analyze your results

Learn the art and science of AI prompt engineering, and how to get AI to work for you in creating and implementing an effective talent attraction strategy

Discuss considerations in ethics, bias, privacy and compliance that could affect your HR and recruiting policies and your employer brand reputation

Walk away prepared to add AI to your toolset, skillset and mindset, and ready to use AI to take your career to the next level!

Here's what you'll learn:

Start LearningGet AI-Ready!

AI is dramatically changing the world of recruitment, influencing everything from sourcing candidates to automating routine tasks, to enhancing the candidate experience and creating engaging recruiting content. We’re on the cusp of an AI revolution that is fundamentally reshaping how we attract and recruit talent, and how talent finds and chooses their next job and employer. So, the big question is: How will your job change as you integrate AI into your day-to-day activities, and more importantly, how can AI be used to boost your own value as a professional? In other words, are you AI-ready?

Why learn how to use generative AI?

Training with Lori
Watch 8 videos where Lori teaches you all about generative AI and how you can use it in your job (1.45 hrs)

Hands-on Exercises
Over the 2 weeks that follow, complete 4 hands-on exercises at your convenience using our Rally AI tool, provided to you for free during the course (
1.5 hrs)

Online Assessment
Take a short assessment to earn your Rally Certificate and 4 PDCs from SHRM and HRCI

Q&A and Discussion
Submit your questions to Lori throughout the course and participate in online discussion with Lori and your peers, so you're always supported!


This certification course takes place over 2 weeks through a combination of instructor-led videos, take-home exercises and online Q&A and support.


Lori Sylvia

Taught by...

Founder, Rally Recruitment Marketing


Get hands-on, instructor-led training to learn how to use generative AI so that you can work smarter and faster

Meet Your Instructor

          Hi, I'm Lori. I love supporting your success in Recruitment Marketing! I'm on a mission to help you become AI-Ready to future-proof your career. So I've made this course super affordable so that everyone can learn about this transformative technology and get hands-on experience... join me!

Lori Sylvia
Founder & CEO, Rally

Marketing & branding leader with a 25 year career at 5 high-growth startups and 1 Fortune 100 company, and a 2 time entrepreneur

Recruitment Marketing evangelist and teacher since 2014

Founded, the largest community of 47,000 professionals learning how to use modern marketing strategies to attract, engage, recruit and retain talent

Creator of the Rally® Inside™ Recruitment Marketing & Analytics platform with over 1,500 users, and the new Rally® AI™ Personal Recruitment Marketing Assistant

My life motto: "Enjoy every day." I get this engraved on the back of all my Apple devices to remind myself to do it 

"You've brought complex ideas into very simple, bite-sized bits. Love the specifics, details and examples!"

“Lori Sylvia is a terrific speaker and truly engages with her audience.”

“Lori is very smart and knows her profession. Would suggest anyone to join her workshops and conferences.”

Through a combination of instructor-led training videos by Rally Founder Lori Sylvia and take-home exercises using Rally AI, you can earn a Rally Certificate and 4 PDCs from SHRM and HRCI.

Let's get AI-Ready!

Practical AI

for Talent Acquisition, Recruitment Marketing & Employer Branding

Complete the course within 2 weeks, including watching the videos and completing the homework, then pass the online assessment in order to earn a Rally Certificate of Completion and be eligible to receive 4 PDCs from SHRM and HRCI. 


(and grow your career!)

On-Demand Course

On-Demand Course

I'm Ready to Learn