1pm - 3pm ET // 10am - 12pm PT

or watch on-demand

starting Sept. 16

Certified Professional in Recruitment Marketing™

CP-RM™

Achieve recognition as a Certified Professional in Recruitment Marketing™ and advance your career with digital-first, AI-empowered expertise. From the #1 community where today's professionals learn modern RM.

Starting Sept. 9, 2026

Engaging Candidates with Content

Week 2 / 4 hrs

• Defining Candidate Personas
• Content Creation and Storytelling Across the Candidate Journey
• Social Media and Employee Ambassadors
• Career Sites, Blogs and SEO

Foundations & Trends in Recruitment Marketing

Week 1 / 4 hrs

• The Evolution and Impact of Recruitment Marketing
• Key Trends in Recruitment Marketing and the Future of Our Profession
• Building an Authentic Employer Brand

Advanced Communication & Advertising

Week 3 / 4 hrs

• Email Marketing Strategies
• Audience Segmentation and Nurture
• Creating Engaging, Inclusive Job Descriptions
• Advertising Beyond Job Boards

Measuring and Reporting On Your Success

Week 4 / 4 hrs

• Data Analytics and Measurement
• Tracking and Funnel Optimization
• Building Your Budget and Gaining Buy-in

Technology, Ethics and Strategic Planning

Week 5 / 4 hrs

• Building and Scaling Your RM Tech Stack
• Compliance and Ethics in Recruitment Marketing
• Strategic Planning for 1, 3 and 5 Years

How Certification Works

The CP-RM Certification program combines flexible instruction with hands-on application to fit your schedule and learning style. Participate in live training sessions for real-time interaction or access on-demand video lessons to learn at your pace. After completing the course, you’ll demonstrate your expertise through a comprehensive exam, earning a credential that sets you apart in the field.

Am I Eligible?

The CP-RM Certification is designed for professionals actively practicing Recruitment Marketing. To qualify, you’ll need at least 500 hours of hands-on experience with Recruitment Marketing strategies in the past two years—equivalent to spending a minimum of five hours a week working on RM initiatives and/or using RM strategies and tactics. This ensures participants come with foundational knowledge to build upon, making the program impactful and rewarding.

Recruitment Marketing specialists, strategists, managers and leaders.

Talent acquisition professionals in any role, of any level, who are actively integrating RM strategies.

Marketing or communications professionals who are supporting or focusing on talent attraction.

Who It’s For:

Lori Sylvia

Founder, Rally Recruitment Marketing

Meet Your Instructor

Lori Sylvia is the founder and CEO of Rally, the leading provider of education and resources in Recruitment Marketing since 2017. With over 25 years of experience in marketing and branding, Lori has taught modern Recruitment Marketing strategies to more than 50,000 professionals. Known for her fun, interactive teaching style, Lori brings concepts to life with real-world examples and practical exercises that keep you engaged. She’s deeply committed to your professional growth, offering personalized mentorship to help you master the skills and strategies that will elevate your career and make a lasting impact in your organization.

About Lori

"Lori is amazing. She combines expansive industry knowledge with sharp strategic insight, delivering her courses with clarity and patience. She is a great teacher and source of information."

"Coming from the recruiting team with no marketing experience, I'm finding Rally to be my #1 resource for ideas to generate more candidate engagement and working to elevate our employer brand!"

Highly Recommend!

I thoroughly enjoyed the CP-RM program! Lori's approach to the topics and modules was very comprehensive, providing us with audio, visual, and practical ways to absorb the material. Lori not only delivered valuable information that we could apply in real life to our daily work, but she also equipped us with resources and tools to help us excel and elevate our Employer Branding and Recruitment Marketing skills to the next level. 

—Emilie M., Talent Attraction Lead

Houston, We Have a Winner!

This course led by Lori was incredible. As someone who has been in the industry for 10+ years, I would highly recommend. There was some information that was a great refresher for me and so many incredible takeaways as an individual contributor and leader. I recommend signing up for the next cohort, you will not regret it.

—PB, Global Talent Attraction & Experience Leader

🌱 What You’ll Gain in 3 Personalized Sessions

Develop an internal networking strategy so you can build visibility and strengthen relationships to position yourself as a trusted RMEB leader. 

Practice high-stakes conversations like interviews and salary negotiations. Gain confidence and language to advocate for your value. 

Map out a professional growth plan for your next 1–3 years. Set goals and carve out a path toward the role and impact you want. 

Being a pioneer in Recruitment Marketing and Employer Branding is exciting — and overwhelming. There’s no blueprint or clear ladder to climb. You’re doing strategic work, but still have to justify its value. You’re gaining traction, but you want a path that leads to real career growth. That’s exactly why I created this coaching experience — to help you turn your strategy into momentum, your role into a recognized function and your effort into advancement. 🧭 

Meet with Lori for expert advice to move forward with clarity, confidence and a clear next step in your RMEB career. 

1:1 Career Coaching with Lori
(One Session)

Work 1:1 with Lori to map your growth, elevate your influence and advance your career with purpose and confidence. 

1:1 Career Growth Coaching with Lori
(Three Session)

16

By registering for this Rally Academy Course, you are also signing up to use our Rally AI tool in order to complete the hands-on exercises. During the program, you'll have access to Rally Inside with Rally AI. After the program is over, your access to Rally AI will end, but you will continue to have access to the Free Plan of Rally Inside.  

Cancelation and Refund Policy

If cancel by August 1, 2024, a full refund minus a $50 processing will be provided.

If cancel from August 2-22, 2024, a 50% refund will be provided.

If cancel on August 23, 2024 or later, no refund will be provided but you can apply the credit to a future Rally Academy course.

Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.

Become Certified

$1,100.75

Get 15% off with code: CPRM15

Expires May 4, 2026

$1295

Cancelation and Refund Policy

Fall: If you cancel by August 4, 2026, a full refund minus a $50 processing fee will be provided. If you cancel from August 5 - August 25, 2026, a 50% refund will be provided. If you cancel on August 26, 2026, or later, no refund will be provided but you can apply the credit to a future Rally Academy course or Rally Workshop.

Note: This program is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.

"Completing the Recruitment Marketing certification was a game changer for me. The course helped bring into focus the end-to-end vision of what a mature recruitment marketing function should look like, from strategy and employer branding to analytics and optimization, with practical tools to elevate my approach and demonstrate real business impact. I now have a much clearer framework for how to build and scale recruitment marketing with purpose and measurable outcomes."

"Lori doesn’t just teach recruitment marketing; she brings it to life in a way that makes the work feel even more meaningful and exciting. This course didn’t hand me a cookie-cutter playbook. It gave me real tools, real strategy, and most importantly, a clear sense of direction for where I want to grow in my career."

Benefits for Employers

Recruitment Marketing continues to play a critical role in how organizations attract, engage and hire talent. Investing in CP-RM™ helps your team build the skills needed to strengthen employer branding, improve candidate attraction and create more effective talent acquisition strategies.

Through CP-RM™, participants learn how to: