Kristi Raines is Sr. Manager, Talent Brand at Pathway Vet Alliance. Previously she had been with Sonoco for 8 years, starting in Talent Acquisition and then creating her own role in 2018, leading Employer Branding and Recruitment Marketing, as well as University Relations. She then transitioned into an Employee Experience and HR Communications role, and then Sonoco's global social media strategy.
Developing a Content Strategy that Attracts Both Customers and...
Companies often use different strategies and channels to promote a corporate brand vs. an employer...
