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Live Virtual Workshop

You'll benefit from these workshops if:

OCTOBER 16, 2020

Charlotte Marshall and Bryan Adams,
co-authors of the international best-selling book
"Give & Get Employer Branding"

Hosted by...

You know that an EVP is not only company-defining...'s career-defining...

and you can't risk getting this wrong...

...especially now.

The truth is... everyone else is still using strengths, benefits and opportunities to attract job candidates...

...but the true value of EVP lies in articulating the harsh realities, vulnerabilities and challenges people must be willing to overcome to thrive in your organization.
You'll learn exactly how to do this.

Your company doesn’t have an EVP defined (p.s. what are you waiting for?)

You want to learn how to lead an EVP development project to grow your career

You’ve created an EVP before and you’re ready to learn from the experts

Your company has an EVP but it's stale and doesn't reflect your organization today

Your company has an EVP but it's time for a bold approach that's proven to work

You're ready to invest in yourself, step up to lead and make a lasting impact on your career and your company

Give & Get Employer Branding

Taught by the pros...

Oh, and you'll earn serious street cred:

Even if your company has an EVP or
you've never created an EVP before,
as a TA, HR, RM and EB practitioner
you should know the Give & Get Framework.


With our workshops, you'll become the employer branding master you always knew you should be — crafting a stand-out value prop that draws in the right talent to help your company grow.


Global Employer Brand Lead at Danaher Corporation 


CEO and Founder of


You'll learn how to create a smart filter, elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.

THE FACT IS... effective employer value proposition must reduce the overall application volume coming in while increasing the number of valued applicants.
Because no one wants more applicants... they want more of the right applicants based on competency, potential, culture alignment and diversity.

Charlotte and Bryan will show you how the Give & Get methodology is the secret to how Fortune 500 employers have achieved
40% higher caliber applicants in less than 6 months.


CEO and Founder of

Instead of a sales pitch aimed at seducing candidates with sizzle, the "Give & Get" Framework for Employer Branding is a refreshing new approach that harnesses the value to be found in the cultural realities and expectations of your company. 

Because 49 percent of candidates consciously cite
knowing what it’s really like to work somewhere as
the #1 obstacle to changing jobs. 

If conventional employer brand is all about talent attraction, the Give & Get methodology focuses on
repelling the many to compel the few.

Hosted by:




Refresh Your EVP

Note:  Registration is managed through Eventbrite. Enter promo code RALLY10 to see the 10% discount reflected. Eventbrite fees apply.


Register today and use promo code
RALLY10 to receive 10% off

P.S. Are you currently out of work due to the pandemic? If so, we have a limited number of scholarships available for this workshop. Complete our scholarship application.


Here's what you'll learn:

Refresh Your EVP

  • Strategy: Learn how to refresh your EVP using the ‘Give & Get’ Employer Branding Framework, why it works, and the results you can expect. If your EVP has been sitting on the shelf for a few years, learn how to audit the strength of your EVP and ways to fill the gaps.
  • Business Case: Why it’s the right time to refresh your EVP, how to convince leadership to embrace the ‘Give & Get’ framework.
  • Group Exercise: How to check if your EVP is still valid, how to assess if the market's changing needs are met by your EVP, and how to modify an EVP to apply the ‘Give & Get’ framework to make it relevant for years.
  • Activation: How and where to use your EVP to attract talent, how to create a Recruitment Marketing content plan built on your EVP, and ways to get everyone in your company to use your EVP messaging and RM content.
  • Live Q&A with our instructors
  • Wrap Up and Assessment for Rally Certificate and SHRM/HRCI PDCs

BONUS:  you'll get 2 digital downloads