Today’s job seekers don’t just magically land on your careers site — they find you through search. That search can not only start with Google or Bing, increasingly it can start with AI tools like ChatGPT, Gemini or Perplexity. The way these platforms understand and surface your content is changing fast, but the good news is that many of the same strategies can help you show up everywhere that matters.

This checklist will help you make your careers site more visible — not just in search engine rankings (SEO), but also in AI-generated answers that influence how candidates perceive your employer brand. Whether your goal is to attract more qualified applicants, build brand authority or ensure your content gets cited by AI tools, use this checklist to know what to prioritize and where to optimize.

Download this Rally Checklist with 40 easy-to-follow SEO tactics that will walk you step-by-step through optimizing your careers site content, structure and visibility in both search engines and AI tools. Stay ahead of how candidates discover jobs and employers. Grab your copy today!!