5 Steps to Fast-Track Your Employer Brand

Quickly get your Employer Brand into shape with our 5 step fast-track method plus hear insight from 5 leading practitioners – Dina Medeiros, Laurie Brown, Colleen Finnegan, Tiffany Lee and Shelby Burghardt.

  The guide was concise and could be used by any organization looking to jump-start their Employer Branding message. I found it to be informative and inspiring. —Talent Acquisition Leader, financial services

If it’s time for an “Employer Branding Project,” it probably means there’s a strong and urgent need to improve how you communicate what’s special about working at your company. You need to get it right, but you also need to move fast. This Rally Guide shows you how.


Rally Recruitment Marketing How To Guide:
5 Steps to Fast-Track Your Employer Brand

Employer branding can feel intimidating. But guess what? Your employer brand already exists! It’s the value proposition that you offer employees and candidates (what you say), and the reputation that your company has as an employer (what others say about you).

We all know that it’s important to market our employer brands, not only advertise our jobs. But, how do we know if we’re communicating our employer brand value authentically? Where can we get real employee stories to inform the messaging of our employer brands?

This Rally How To Guide, sponsored by The Muse, will show you our 5 step method to fast-track your employer brand by uncovering what your employees find valuable about working at your company.

We’ll show you the 5 steps to fast-tracking your employer brand:

1. Uncover – what your employer brand is with these methods to figure out what makes your company a great place to work.
2. Confirm – the insights you’ve gathered from your employees with leadership so that you can keep moving forward.
3. Create – the employee stories content that authentically conveys your employer brand value to candidates.
4. Communicate – your new messaging and employee stories consistently across all your recruiting channels.
5. Activate – your employee brand ambassadors to share your messaging with their networks and amplify your reach.

With an agile way to uncover your employer brand story, you’ll be able to improve your Recruitment Marketing messaging and amplify your employer brand to better attract top talent. Download your copy of the Rally How To Guide today.

The Muse is a sponsor of Rally. Their sponsorship fee helps us to create educational content and events on Recruitment Marketing.