6 Unbreakable Employer Brand Promises

Candidates don’t distinguish between what your corporate brand promises to customers and what your employer brand promises to employees. It’s all the same to them, and right now they’re judging whether you mean what you say through their first-hand experience as a job seeker.

Rally Recruitment Marketing Guide:
6 Unbreakable Employer Brand Promises

It can be tough for you to get the resources and investments needed to improve the candidate experience. But an experience that’s disconnected from the promises made by your corporate and employer brand is sure to drive candidates away and damage your overall reputation in the market. Yet, when done right, a candidate experience that lives up to what you promise can fuel interest, engagement, applications and more yeses to your job offers.

Following through on the promises made in your corporate and employer brand messaging can “make or break” your candidate experience. Today’s candidates bring their expectations as consumers to their job seeking experience. But your brand promises also create an expectation with candidates about the way you do business, what your values are and how they’ll be treated as they apply for a job with your company.

A misalignment between your brand promise and the experience you provide to job seekers can leave them wondering why there doesn’t seem to be a relationship between the customer-facing aspects of your business and the employee-facing aspects. If your company prides itself on having an innovative product, putting customers first and being passionate about what you do, then you must ensure that your candidate experience stays true to your words. If not, you’ll make candidates question your authenticity and leave them with a negative impression from the very beginning.

Asking yourself whether your candidate experience is living up to your brand promise is as essential as living your company’s values. Employers that align their messaging and experience have a real opportunity to stand out where other employers fall short. In the end, you’ll show job seekers that you mean what you say — to customers, partners, employees and candidates alike.

This Rally™ Guide will show the connection between your brand promise and the candidate experience and why alignment is so crucial to your talent acquisition strategy. You’ll learn common statements made by corporate and employer brands, the expectations your brand can set, where the disconnect can unfortunately occur and what you can do to fix it.

Download your copy of the Rally Guide: 6 Unbreakable Employer Brand Promises today →

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