You’ve been working hard this year to help your company rebound from 2020 and ramp up hiring for the future. But recruiting and talent acquisition has changed so much since we first heard about COVID-19.

There’s no going back to 2019. Let’s learn insights and strategies from 9 outstanding practitioners to help you build back your Recruitment Marketing and TA strategies for the better! 

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The past 2 years have created new and unprecedented challenges for recruiting. But from the challenges we’ve all found opportunities. The practitioners featured in this ideabook not only have helped their companies come through this period stronger, but they also emerged as more experienced professionals. Download our ideabook to get their pro tips and embrace the opportunities that change brings.

Featuring tips from:  ADP, EG Workforce Solutions, Lever, Travel + Leisure Co., Apex Service Partners, Appian, Brother USA, Nestlé USA and PetSmart

9 Ways to Build Back Recruitment for the Better

Appcast's 2021 Recruitment Marketing Benchmark Report

Best practices from our community of 30,000 practitioners

Talent acquisition is changing rapidly, from showing your company culture more authentically, to demonstrating your commitment to DEI, to supporting a hybrid remote workplace. This ideabook will bring you fresh ideas that you can put into practice today!


Recruitment Marketing strategies for positive change

Employer branding ideas from leading practitioners

You’ll learn:

  • How to upgrade and refine your EVP to align with new and emerging business needs
  • How to use technology to support your strategic recruitment efforts
  • How to leverage and incorporate data to make strategic recruitment decision 
  • Optimize recruiting content strategy for engagement and multiple uses

69% of respondents to our RallyFwd poll said their top challenge this year is that demand for new hires was more than they have the capacity for.

Liz Gelb-O’Connor
Vice President, Global Head of Employer Brand and Marketing, ADP

Chloe Ryan
Vice President, RPO and Talent Acquisition, EG Workforce Solutions

Annie Lin
Vice President, Lever

Bill Malcolm
Director of Talent Acquisition, 
Travel + Leisure Co.

Casey Miller
Director of People & Talent, 
Apex Service Partners

Chris Fitzner
Recruitment Marketing Manager, Appian

Tony Prudente
Senior Specialist, Corporate Communications, Brother USA

Emily Rutt
Manager of Social Media & Community Management, Nestlé USA

Dani Kaufman
Manager of Talent Acquisition Operations and Employment Brand, PetSmart

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