Employee stories are now a vital part of any Recruitment Marketing strategy. They provide a genuine snapshot of life within your company to job seekers and candidates. As you develop an employee stories program, it becomes necessary to create a thorough and organized process for sourcing, developing and managing this content. Whether you have an existing collection of stories or are starting from scratch, this ultimate guide will help you organize the operational aspects of your library so you can spend more time using the content to attract talent to your company.
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This How to Guide covers:
Determining how employee stories will be used in your strategy and identifying who you need to work with and get buy-in from
Developing a story pipe-line and creating your first campaign
Managing your library at scale including organizing the stories, setting privacy options and distributing the content
Evaluating metrics to understand the success of your program
Best practices from our community of 31,000 practitioners
Includes a 12-step checklist to launch, build and manage your employee stories strategy and content library!
Featuring examples from TAG - The Aspen Group and Evans Consulting.