This Candidate Journey Map & Content Planner Template will help you understand and document the key stages in the candidate journey for the top personas that you are recruiting, and then help you plan out what content you need at each stage to attract, engage and convert candidates into new hires. The Rally Recruitment Marketing Template is yours to use and customize! 

The first template, Candidate Journey Map, walks you through documenting each stage of the candidate journey for your top candidate personas, including the persona’s needs, activities, expectations and questions during their journey. In addition, the template lets you indicate whether the persona’s candidate experience during each stage is positive, neutral or negative, so that you can understand how that may impact the candidate journey. The second template, Content Planner, allows you to go into more detail about the content assets that you will create and provide to the persona during each stage of their candidate journey. You can map out what content you need, which channels you’ll use, how the content answers the candidate’s questions, what is the call to action, and needed resources to implement your content plan.

Download your copy of the Rally Recruitment Marketing Template: Candidate Journey Map & Content Planner today.

This Recruitment Marketing Measurement Plan Template is created by Rally® Recruitment Marketing, the largest online community of practitioners bringing recruiting and marketing together to lead the future of talent acquisition. Rally with us at https://rallyrecruitmentmarketing.com. Our new analytics & benchmarking tool, Rally® Inside™, shows you what works best to attract talent to your jobs and employer brand by analyzing candidate engagement with your Recruitment Marketing content. With an easy-to-use dashboard that tracks, measures, reports and benchmarks data across your social media and digital channels, you’ll have the insights you need to break through the noise and influence great talent to choose your company. Learn more at https://www.rallyinside.io/.