Most talent acquisition teams say that the biggest recruitment challenge they face is the lack of enough qualified applicants to fill their open jobs.

With one-click apply available through popular job sites and modern applicant tracking systems, and with sourcing tools filling up employers’ talent databases with so-called matching candidate records, it’s become difficult for recruiting teams to identify quality amongst the volume.

One solution to this challenge is enabling quality candidates to identify themselves based on their engagement with your job marketing and employer brand. In other words, candidates who show that they’re more interested in who you are and what you offer as an employer can be prioritized for your recruiting team. This marketing best practice is achieved using a Candidate Nurture Strategy, in which you provide regular, personalized communication to candidates, and based on how they engage with your communication, you can more easily see which candidates are cold, warm and hire-ready.

This Candidate Nurture Campaign Template will show you the steps to creating personalized communication that will drive engagement among those job seekers who are more likely to respond to recruiter outreach. We’ll also show you ways that you can implement this strategy at scale using Recruitment Marketing Automation (RMA) technology.

Download the template today!

Most talent acquisition teams say that the biggest recruitment challenge they face is the lack of enough qualified applicants to fill their open jobs.

One solution to this challenge is enabling quality candidates to identify themselves based on their engagement with your job marketing and employer brand. In other words, candidates who show that they’re more interested in who you are and what you offer as an employer can be prioritized for your recruiting team. This marketing best practice is achieved using a Candidate Nurture Strategy, in which you provide regular, personalized communication to candidates, and based on how they engage with your communication, you can more easily see which candidates are cold, warm and hire-ready.