Candidate personas are the perfect tool to help you identify your ideal candidate for key roles. Use this candidate persona template to define a candidate’s skill sets, experience and interests, so that you can target your talent attraction strategy. With this template you’ll identify the common pain points that candidates face in their current job, their “must-haves” and “nice-to-haves” in a job, their job search behaviors, where they spend their time online and events they attend, and how they prefer to communicate with your company. Download this candidate persona template and access 6 sample personas to get you started.

If you’re struggling to find right-fit candidates, creating a candidate persona will help you create a better talent attraction strategy. Candidate personas help you to identify the common pain points that candidates face in their current job, their “must-haves” and “nice-to-haves” in a job, their job search behaviors, where they spend their time online and events they attend, and how they prefer to communicate with your company. This template also includes 6 sample candidate personas: social media intern (new in this edition!), developer, pediatric nurse, cyber security, customer service and retail management. Feel free to borrow and customize!

Candidate Persona Template and Examples

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A candidate persona is a profile representing an ideal candidate who you are trying to hire for a specific job.

Rally Recruitment Marketing: Candidate Persona Template

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Updated July 2021 with new sample role for targeting Gen Z candidates!