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Best-Practice Careers Site Design Template

Logo and site navigation

Header image and job search bar

Diversity, equity and inclusion (DEI)

Employee stories

Hiring process

Talent network

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Based on effective careers sites used by top employers, this Rally Template will help you create a careers page that candidates can’t resist. Use this template to not only create a site that's optimized to convert candidates into applicants, but also to engage and influence talent to read your content, learn who you are as a company and sign up for your talent newsletter. Download your copy now!

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Best practices from our community of 35,000 professionals in Talent Acquisition, Recruitment Marketing, Employer Branding and Human Resources.


What differentiates a careers site that entices candidates to search for open roles, learn more about your company culture and apply for a job, compared to a site with a high bounce rate? The Answer: A page that shows your true employee experience and doesn’t just describe it.

Download this best-practice careers site template that explains how to present your employer brand to candidates and how to use Recruitment Marketing techniques to optimize your conversion rate. Plus, get our helpful checklist to make sure that you’re providing all of the information that candidates look for when visiting your careers page. 

About Rally

This Best-Practice Careers Site Template is created by Rally® Recruitment Marketing, the largest online community of practitioners bringing recruiting and marketing together to lead the future of talent acquisition. Rally with us at Our new analytics & benchmarking tool, Rally® Inside™, shows you what works best to attract talent to your jobs and employer brand by analyzing candidate engagement with your Recruitment Marketing content. With an easy-to-use dashboard that tracks, measures, reports and benchmarks data across your social media and digital channels, you’ll have the insights you need to break through the noise and influence great talent to choose your company. Learn more at

With this template, you’ll learn the best content and placement practices for the 7 most important areas of a careers site, including:

Create an Employee-Centered, Conversion-Optimized Careers Site

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