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This Recruitment Marketing How To Guide is created by Rally® Recruitment Marketing, the largest online community of practitioners bringing recruiting and marketing together to lead the future of talent acquisition. Rally with us at https://rallyrecruitmentmarketing.com. Our new analytics & benchmarking tool, Rally® Inside™, shows you what works best to attract talent to your jobs and employer brand by analyzing candidate engagement with your Recruitment Marketing content. With an easy-to-use dashboard that tracks, measures, reports and benchmarks data across your social media and digital channels, you’ll have the insights you need to break through the noise and influence great talent to choose your company. Learn more at https://www.rallyinside.io/.

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The nine building blocks of successful Employee Advocacy

The five stages of Employee Advocacy maturity

How to empower advocates to create authentic content

Practical strategies to increase participation and sustain engagement

A measurement framework that connects Employee Advocacy to recruiting outcomes

A launch checklist to help you put everything into action

Inside You'll Discover:

A practical guide for Recruitment Marketing & Talent Acquisition leaders

Who this guide is for: Recruitment Marketing professionals, Employer Branding teams and Talent Acquisition leaders. Whether you're launching your first program or looking to improve an existing one, you'll find practical ideas you can put into action immediately.

The Employee Advocacy Launch Plan

Launching an Employee Advocacy program involves more than selecting a platform or inviting employees to participate. Successful programs begin with a clear strategy, thoughtful planning and an advocate experience that people genuinely want to be part of.

This Rally Guide walks you through each stage of the launch process — from defining your objectives and selecting your first advocates to creating authentic content, measuring recruiting impact and preparing your program to scale.

Built around The Rally® Employee Advocacy Framework™, it's designed to help Recruitment Marketing and Talent Acquisition leaders avoid common mistakes, launch with confidence and build a foundation for long-term success.

Launch Your Employee Advocacy Program with Confidence

Best practices from our community of 50,000 professionals in Talent Acquisition, Recruitment Marketing, Employer Branding and Human Resources.

Learn how to launch a successful Employee Advocacy program using The Rally® Employee Advocacy Framework™ — a 9-step approach to building an effective EA program that empowers advocates, reaches passive talent and delivers measurable recruiting results.

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Build an Employee Advocacy strategy aligned to your Talent Acquisition goals

Select the right advocates and create a successful first launch

Empower recruiters and employees to create authentic content they want to share

Make participation easy while creating value for your advocates

Measure Employee Advocacy's impact on career site visits, applications and hires

Scale your program with confidence using proven best practices

After reading this guide, you'll know how to: